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Maserati looking to book 13,000 sales of new Quattroporte in 2013

Europe's continuing financial woe is forcing automakers to get creative, and while Fiat may be scaling back its volume vehicles, it's looking to ramp up production of the exclusive Maserati brand. Following the debut of a new Quattroporte sedan, Fiat wants to boost Maserati sales to 50,000 vehicles by 2015. Maserati may lose as much as €7 million ($9.05 million) this year, and Fiat is betting big on Chrysler platforms and dealers to turn that around.
Currently regarded as a low-volume boutique carmaker, Maserati sold just 6,159 units last year, and 4,700 units through three quarters of this year. For 2013, Fiat boss Sergio Marchionne is targeting 13,000 in sales of the redesigned Quattroporte alone. Fiat apparently wants the brand's low volume image to change, hoping to position it closer to BMW and Porsche in the market.
The recent unveiling of the new Quattroporte will be followed by more new vehicle launches, including a crossover utility called Levante, and a long-promised sub-Quattroporte sedan, called Ghibli. The latter will share certain components with the Chrysler 300 sedan in an effort to optimize production costs. The Ghibli will be positioned to take on the BMW 5 Series and Mercedes-Benz E-Class. It's all in an effort to turn the profit tide for Maserati and its parent company Fiat amidst European economic turmoil.

Maserati introduces Ghibli to Americans in Super Bowl spot

Fiat Chrysler Automobiles aired three commercials during this year's Super Bowl, and the first spot was given to Maserarti during the first quarter of the big game. The 90-second ad was used by Maserati to introduce its new midsize Ghibli luxury sports sedan to a very captive American audience.
Called Strike, the Ghibli commercial tells the familiar tale of the little guy who waits around for the world's giants to let down their guard. Scroll down to watch the spot yourself and let us know if it lives up to the high bar that Chrysler brands have set for themselves in past Super Bowls.

Maserati's sub-Quattroporte sedan spotted testing

The spy photogs at CarPix have caught the upcoming small sedan from Maserati to slot under the Quattroporte, rumored to be dubbed Levante, out testing. The spy shots frankly don't tell us much more than that, since the mule is wrapped in an ill-fitting Quattroporte body giving away little more than a shorter wheelbase and smaller brakes.
The Levante, if that's what it's called, will be Maserati's entry into the luxury mid-sized sedan segment to compete with the Mercedes-Benz E-Class, Audi A6 and BMW 5 Series. Said to arrive late next year, it will have its luxury ducks in a row, supposedly offering a twin-turbo V6, a V8 and a 300-horsepower diesel with 500 pound-feet of torque.
Questions about engines and their provenance remain; the next Quattroporte is getting a Ferrari-sourced supercharged V6 and turbocharged V8, but it is wondered if the Levante's V6 might come from the other side of the Fiat stable, namely Chrysler. No matter where the motors come from, though, they'll be run through an eight-speed ZF automatic transmission.