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Maserati orders triple on strength of Quattroporte demand in China

Considering Maserati sold all of 6,300 cars globally in 2012, its goal of selling 50,000 by 2015 seemed like a bit of a stretch to say the least, but it turns the Fiat-owned automaker was on to something. Reuters is reporting that Maserati has already received about 17,000 orders for cars this year, with help from the new 2014 Quattroporte and strong demand in China.
The US continues to be the top market for Maserati sales, but the report quotes Harald Wester, brand chief executive, as saying that China is now the top market for Quattroporte. As big of an improvement as this is it bears mentioning that the Ghibli isn't even on sale yet and the Levante SUV, a redesigned GranTurismo and a new 911-fighting coupe are still waiting in the pipeline.

2017 Maserati Levante is somewhere under all that cladding

There's an influx of crossovers coming from high-end European marques in the coming years – and we've already seen most of them in one form or another. One of the few exceptions is the forthcoming Maserati Levante, and if you can believe it, this is the best look we've had at it yet. Like the Bentayga for Bentley, the F-Pace for Jaguar, the DBX for Aston Martin, or the Urus for Lamborghini, the Levante will be Maserati's first crossover. It was previewed by the Kubang concepts of 2003 and 2011, but the closest we've gotten to the finished product so far has been some test mules running under modified Ghibli sedan bodywork and a series of purported patent drawings. Mind you, these spy shots don't show us a whole heck of a lot either, as heavily camouflaged and cladded as this prototype is. But under all that padding is what appears to be the bodywork that we'll be seeing on the production version once it makes its debut sometime next year. Look for the Ghibli's twin-turbo V6 engines to propel Maserati head-first into new territory, and likely pave the way for an Alfa Romeo crossover to follow. All we can see for the time being, really, are the exposed wheels. But if those giant brake discs filling their spokes are anything to go by, the Levante ought to represent the Modenese automaker well in what's becoming an ever-pricier, more performance-focused, and more competitive market segment. Porsche and its trendsetting Cayenne ought to take notice. Related Video:

Swedish toymaker offers a wooden Maserati collection

In some ways, Maserati had it easier in the 1980s. We don't necessarily mean in a financial sense, or that the cars were especially reliable, but it has to be said both the Biturbo and the third generation Quattroporte are both simple, three-box shapes that are easy to re-create from blocks of solid wood. The Swedish toy company Playsam offers the Alfieri concept, the Levante SUV and open-wheel Maserati race cars in wooden toy car form, and the production portfolio is planned to be enlarged later. Maserati has plenty of classic designs for Playsam to re-create, but our tip is to look into the Biturbo style cars if they want to take a break from all those swoopy shapes you can see in the slideshow above. Maybe they could even offer the Chrysler TC by Maserati with a detachable hardtop: Those round opera windows must be really easy to drill in place. Browsing the online store, the prices for the Playsam's Maserati products are far higher than the toymaker's conventional $70 wooden toy car range, at over $370 apiece. But like the real counterparts, they should not just sit untouched: We would rather see them being used. Related Video: