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Maserati to cap output at 75,000 cars

Maserati appears set to take a page out of corporate sibling Ferrari's playbook with the possibility that it may cap global annual output in the coming years. Ferrari announced in 2013 that it would limit itself to 7,000 vehicles a year to maintain exclusivity, and so far, it has stuck to the plan.
According to an unnamed Maserati executive speaking to Reuters, the Italian luxury car maker wants to cap its sales to 75,000 vehicles a year. However, it's hardly there yet. The company doesn't forecast reaching that production benchmark until 2018.
Dave Sullivan, an auto industry analyst for AutoPacific, thinks that limiting sales could be a smart move for Maserati. "If it is profitable at 75,000 and doesn't require a significant investment in capacity to get there, this appears to be sound," he said to Autoblog via email. "Alfa Romeo is intended to be the volume brand and by capping Maserati, it means that even if you opted to buy the 'entry level' Ghibli, you still have a level of exclusivity."

Maserati orders explode, 22,500 through September

Last year when Maserati revealed a plan to sell 50,000 units globally by 2015, it seemed like a pretty steep goal for an automaker that had sold just 6,300 units for the entire year. It turns out that goal may be a little on the conservative side. Through September, Automotive News Europe says the Italian automaker has already racked up 22,500 orders mainly on the backs of the redesigned Quattroporte and the all-new Ghibli, and there are still more new products in the pipeline.
Back in August, we heard that demand in China was playing a strong role in Maserati's big numbers in 2013, and this doesn't even include the upcoming Levante SUV, which Maserati CEO Harald Wester expects to add as many as 25,000 units to the mix when it goes on sale in 2015. According to the ANE report, the Quattroporte is still the most popular model with almost 10,000 orders so far this year, while the smaller and more affordable Ghibli is performing quite well with almost 8,000 orders; the aging, but soon-to-be-replaced, GranTurismo models have about 5,000 orders.

Leno profiles Pebble Beach-winning 1956 Maserati

We enjoy it when Jay Leno and his web show, Jay Leno's Garage, take a look at new, modern cars. When the comedian gets his paws on a proper classic, though, he's at his best. Leno is able to display an impressive breadth of knowledge about even obscure models, and that's no different here, as the winner of its class at the 2011 Pebble Beach Concours d'Elegance, a 1956 Maserati A6G-2000 Allemano rolls into the garage.
Part of the Maserati A6 family, this A6G is one of just 21 cars produced with coachwork by Carrozzeria Allemano, making it one of the rarer cars to grace Jay Leno's Garage. It's powered by a 2.0-liter inline-six, and, as Leno points out, is far more of a road car than the race-oriented Maseratis of the day.
Scroll down for the latest episode from Jay Leno's Garage on this fully restored 1956 Maserati.