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Maserati looking to book 13,000 sales of new Quattroporte in 2013

Europe's continuing financial woe is forcing automakers to get creative, and while Fiat may be scaling back its volume vehicles, it's looking to ramp up production of the exclusive Maserati brand. Following the debut of a new Quattroporte sedan, Fiat wants to boost Maserati sales to 50,000 vehicles by 2015. Maserati may lose as much as €7 million ($9.05 million) this year, and Fiat is betting big on Chrysler platforms and dealers to turn that around.
Currently regarded as a low-volume boutique carmaker, Maserati sold just 6,159 units last year, and 4,700 units through three quarters of this year. For 2013, Fiat boss Sergio Marchionne is targeting 13,000 in sales of the redesigned Quattroporte alone. Fiat apparently wants the brand's low volume image to change, hoping to position it closer to BMW and Porsche in the market.
The recent unveiling of the new Quattroporte will be followed by more new vehicle launches, including a crossover utility called Levante, and a long-promised sub-Quattroporte sedan, called Ghibli. The latter will share certain components with the Chrysler 300 sedan in an effort to optimize production costs. The Ghibli will be positioned to take on the BMW 5 Series and Mercedes-Benz E-Class. It's all in an effort to turn the profit tide for Maserati and its parent company Fiat amidst European economic turmoil.

2023 Maserati Grecale starts taking off its camouflage

Maserati is still working on bringing the Grecale, its long-awaited entry-level SUV, to production. With a little over a month to go before the model's unveiling, the Italian company released a batch of preview images that give us the best look yet at the next addition to its lineup. The prototype depicted in the images wears a black and white wrap that previews some of the Grecale's specifications and features, like the amount of storage space and leg room available in the cabin. Key figures remain under wraps, they're replaced by asterisks, and a message written on the wrap lets the Grecale tell on-lookers that it "can't tell you much more" about what's underneath. The photos are telling, though. While previous images released by Maserati hid the SUV's finer design details, the latest batch shows the grille, headlights, some exterior trim pieces and cool-looking wheels with trident-shaped spokes that echo the firm's logo. Its profile is reminiscent of the Levante's in the sense that it unmistakably leans towards the sporty side of the SUV scale thanks to styling cues like a rakish roof line, though its rear wheel arches look less pronounced. Up front, it's a different story: the headlights are more rounded and positioned above the grille. Out back, we spot horizontal lights connected by a piece of trim (or a well-hidden light bar) and four exhaust outlets. All told, the Grecale falls in line with Maserati's design language without blatantly copying the Levante. Its interior remains hidden for the time being, however. Nothing is official yet, but earlier reports claim that the Grecale will ride on a version of the Giorgio platform that underpins several members of the Alfa Romeo range, including the Stelvio and the Giulia. If that's accurate, rear-wheel-drive will likely come standard (at least in some markets) and all-wheel-drive will be available as well. We know that a high-performance Trofeo version will ultimately join the range. Aimed directly at the Porsche Macan, the 2023 Maserati Grecale will make its debut on March 22. Production will start shortly after. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Maserati Levante starts at $72,000, Levante S for $83,000

The 2017 Maserati Levante won't arrive in the US until later this year, but we know it will cost $72,000 to park the posh crossover in your garage, Maserati spokesperson Jiannina Castro told Autoblog. The extra power from the Levante S will ring up for $83,000. The actual amounts to buy one will be somewhat higher because Maserati won't discuss option pricing or the destination charges until dealer orders begin in April. In its US guise, the standard Levante uses a 3.0-liter twin-turbocharged V6 with 345 horsepower, which can get the CUV to 60 miles per hour in 5.8 seconds. The Levante S uses the same engine with 424 hp, which cuts the 60-mph run to 5.0 seconds. Both mills use an eight-speed automatic transmission and all-wheel drive. A plug-in hybrid with the powertrain from the Chrysler Pacifica Hybrid will reportedly join the US lineup later, too. The newcomer Levante faces stiff competition among more established luxury CUVs in the US. For example, the base Porsche Cayenne with 300 hp starts at $60,650 after destination and the 420-hp Cayenne is $77,250. The Land Rover Range Rover Sport with the 340-hp 3.0-liter supercharged V6 is $65,945. We'll get another look at the Levante at next week's New York Auto Show. The Geneva Motor Show earlier in the month already provided a great opportunity to check it out. Related Video: LEVANTE - THE 'MASERATI OF SUVS' TO MAKE U.S. DEBUT AT 2016 NEW YORK AUTO SHOW Thoroughbred on-road handling meets solid off-road capabilities "Levante" is inspired by a warm wind that can change from gentle to gale force in an instant that can emerge any season or time of the year, day or night, mirroring the powerful and soulful character of Maserati's first SUV. Following the success of its global reveal in Geneva earlier this month, the all new Maserati Levante will make its way to the New York Auto Show on March 23rd for its official U.S. debut. The U.S. market launch is planned for late summer 2016 with a starting price of $72,000 for the 345 hp (Levante) and $83,000 for the 424 hp (Levante S) model (not including destination and delivery), which will be available for order in the U.S. this April. The Levante represents a new chapter in Maserati's iconic history. With over one hundred years of automotive excellence behind it, Maserati is well positioned to introduce its first ever SUV that represents the house of the Trident's core values and truly is the 'opposite of ordinary'.