03'-maserati Spyder Cambiocorsa, on 2040-cars

Auto blog

Ten of the greatest Super Bowl car commercials of all time

With an average of over 100 million viewers each year, the Super Bowl always has advertisers bringing out the big guns. And for those among us who don't know the difference between a safety and a touchback, those commercials can be one of the most compelling aspects of the annual ritual. Car companies, in particular, have a long history of making the most of the huge Super Bowl audience by debuting some of the most memorable advertisements that have ever aired on television. So, in preparation for the new batch we'll be seeing this coming Sunday, here's a collection of our favorites from the past. 10. Audi – The Godfather When Audi created this homage to the quintessential gangster movie to promote its newest sports car, the company managed to make a commercial that was simultaneously funny, a little bit disturbing, and most importantly memorable. 9. Maserati – Strike This one might start out slow, but it delivers not only with the wicked sound of the third-generation Ghibli's engine, but with an interesting message about hubris in the auto industry as well. 8. Nissan 300ZX Twin-Turbo – Dream Directed by none other than Ridley Scott (Blade Runner, Alien), this dystopian spot has centers around a narrator who explains that in his dream the bad guys are unable to catch him despite their best efforts by way of street bikes, race cars, and supersonic jets. While the twin-turbocharged 300ZX car was certainly a performance powerhouse to be reckoned with in its day, the concept and execution of this one does come off a little bit campy now – but in a good way. Then again, it is a dream, after all. 7. General Motors – Robot This one is unique in that it's genuinely depressing on a profound level. Who would've thought that the simulated suicide of a lovable, anthropomorphic car-building robot who has fallen on hard times could be such a downer? 6. Nissan – With Dad Although the debut season of its new LMP1 racer didn't exactly turn out how the team hoped it would, there's no denying that Nissan's depiction of a strained father-and-son relationship that eventually leads to redemption (and the introduction of the 2016 Maxima) tugs at the heartstrings. 5. Volkswagen – Big Day A surprisingly poignant advert, this one might be low on dialogue but it certainly gets its message across. And just as the dramatic soundtrack begins to lull the viewer into a sense of security, our expectations are upended. 4.

Maserati Pelletessuta models bring their Italian fashion to the U.S.

Maserati's partnered with Italian fashion house Emenegildo Zegna for seven years, going back to the Maserati Quattroporte Ermenegildo Zegna Limited Edition Concept worked up as part of Maserati's centennary celebrations in 2014. At last year's New York Auto Show, the pair debuted the results of another collaboration, the new Pelletessuta woven leather interior. Working with hide as it would with yarn, Zegna wove thin strips of lightweight Napa fabric for 100 special edition vehicles that the Italian automaker pledged for the U.S. market and said it would never build again. After previews during Monterey Car Week in August, the 100 limited edition models have finally reached U.S. dealerships. Until they're sold out, the two models will stand here as the carmaker's fullest expression of Italian prowess. Meanwhile, in Italy, Maserati made a gesture towards its compatriots and its country by lighting the towers at its Modena headquarters in the three hues of il Tricolore, the Italian flag. There are 50 examples of the 2020 Quattroporte S Q4 GranLusso, which already comes with a Luxury Zegna Package interior compared to the entry-level Quattroporte. Each special model wears a custom Blu Sofisticato metallic paint with blue brake calipers. Inside, dark brown Pelletessuta interior includes sport seats for the front passengers and a Zegna badge to highlight the work. It's joined by 50 examples of the 2020 Levante S GranSport dressed in Bronzo Tri-Coat and 21-inch polished Helios rims, those wheels an inch larger than the standard units. The Levante interior gets tailored in black Pelletessuta fabric, accented with custom Radica wood trim — radica being a kind of veneer or parquet with a history in Italian luxury. The news about U.S. arrival didn't come with prices, though, so the interested will need to make the call to a dealer for information. Since the Quattroporte S Q4 GranLusso starts at $114,485 after destination and the Levante S GranSport at $91,985, those are good baselines to add to the required premiums for exclusive upgrades and low volume. Related Video:

Maserati returns to Indianapolis to commemorate historic win

This past weekend was Memorial Day weekend, folks, and you know what that means: racing. There was the Monaco Grand Prix for Formula One fans, and back Stateside there was the Indianapolis 500. You might expect to see a name like Maserati pop up at the former more than the latter, but that wasn't always the case.
These days its all about Dallara chassis powered by Chevy or Honda, but over the course of a century there have been plenty of foreign automakers that have won the Greatest Spectacle in Racing. McLaren won it twice in the 1970s, Mercedes and Peugoet won during the race's pre-WWI infancy, and in between them Boyle Racing won it two years in a row with a Maserati chassis and engine.
The car was the Maserati 8CTF "Boyle Special," and its first win came 75 years ago. So to mark the occasion (as well as Maserati's 100th anniversary), the car was brought back to the Indianapolis Motor Speedway for a revival lap. Unfortunately Wilbur Shaw, who won the Indy 500 three times (twice in the Maserati) and went on to be president of the speedway, died in a plane crash the day before his 52nd birthday in 1954. So in his place fellow three-time winner Johnny Rutherford took the wheel of the 8CTF in front of the gathered crowds.