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Maserati Ghibli 334 Ultima First (and Final) Drive Review: Arrivederci V8

BORMIO, Italy – Maserati has sold more than 100,000 cars with a V8 engine. Its smallest V8s had 3.2 liters of displacement; its biggest were 4.9-liter units. Its first V8 powered the rare, short-lived V8RI race car released in 1935; its final V8s will be built in December 2023 for the Ghibli, Quattroporte and Levante. After that, the curtains come down. Officially, the Italian brand explains its new, 3.0-liter Nettuno V6 (a brilliant engine thatÂ’s twin-turbocharged to 621 horsepower and 538 pound-feet of torque in the MC20) leaves nothing to be desired in terms of performance. Privately, insiders also cite looming emissions regulations in key markets as a reason for finally hopping on the downsizing train. Will the V8 ever come back? “Never say never,” IÂ’m told, though a return isnÂ’t planned as of this writing. To hell with heritage; the cost of summoning a dark cloud of disapproval from regulators around the world outweighs whatever benefits Maserati would reap by saving the V8 in the name of tradition. ItÂ’s the end of the V8 era, then, and Maserati is commemorating it with two limited-edition models called Ghibli 334 Ultima and Levante V8 Ultima, respectively. The Quattroporte is available with a V8 as well, but a special-edition version of the big sedan isnÂ’t in the pipeline because Maserati wanted to focus on its better-selling models. In both cases, the Italian company has saved the best for last. The Ghibli 334 Ultima stands out with an edition-specific color called Persia Blu, 21-inch Orione wheels, Pirelli P-Zero tires made using a stickier compound, and several carbon fiber bits (such as the door mirror caps) that save about 55 pounds. The Rubino Red “334” logo painted on each fender denotes the new top speed: 334 kilometers per hour, which represents about 207 miles per hour and makes the 334 faster than the Trofeo itÂ’s based on by 5 mph — itÂ’s also the fastest sedan on the market. The previous title holder, BentleyÂ’s Continental Flying Spur, tops out at 333 kph, which also converts to about 207 mph, but Maserati is Italian and uses the metric system to measure its bragging rights. The sedanÂ’s 0-to-62-mph time drops from 4.3 to 3.9 seconds, but the engine remains the same: ItÂ’s the tried-and-true 3.8 rated at 572 horsepower and 538 pound-feet of torque. Inside, the 334 Ultima comes with two-tone Pale Terracotta and black upholstery that echoes some of MaseratiÂ’s classic models without going full-on retro.

Alfieri headed for production based on strong Maserati sales

Maserati has been on a heck of a product surge recently. After years of subsiding on versions of the previous Quattroporte and the aging GranTurismo, the Modense automaker rolled out the new Quattroporte the year before last, the Ghibli last year, it will introduce the Levante crossover next year and - according to the latest intel - will begin production of the Alfieri sports car the year after that.
The Alfieri concept debuted just last month at the Geneva Motor Show, taking the form of a two-door sports car foreshadowing the brand's new design language. Reception was positive, but it appears that sales of Maserati's existing models is what's giving the Alfieri the green light.
According to Automotive News, citing an interview given by Maserati chief Harald Wester on Bloomberg Television, the brand has been getting 3,500 orders per month, putting it on track to sell 42,000 units this year - nearly three times as much as the 15,400 it sold in 2013. The profits generated off those orders could be enough by themselves to offset the losses which Fiat is expected to record this year based on flagging sales for the Fiat, Alfa Romeo and Jeep brands in Europe.

Maserati calling in new Quattroporte for electrical issue

Exotic automobiles are just that: exotic. As in, rare. While Maserati is trying is darnedest to emerge from the fringes, its products are still less common than competitors from Germany, Japan or even the UK. Which is probably - more so than any superior quality or safety standards - why we rarely see the Trident marque's products the subject of a recall. Although it does happen upon occasion.
Back in the spring, Maserati had to call in over seven thousand examples of the Quattroporte, GranTurismo and Alfa 8C over rust issues. Now that the new Quattroporte is upon us, the Modenese automaker has apparently run into another small problem.
This time the issue revolves around the wiring harness for the alternator/starter motor, an improper crimp in which could cause the battery cable to short and start a fire. As a result, the National Highway Traffic Safety Administration is prompting 63 owners of the 2014 Quattroporte GTS V8 to bring their cars in to their local Maserati dealer to have the wiring harness replaced.