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Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

Maserati Ghibli gets blacked-out Nerissimo special edition

Following in the footsteps of the Nissan Midnight package and the Chevrolet Midnight Edition trucks, Maserati is jumping on the bandwagon, and its smallest sedan, the Ghibli, is now available with a limited-edition black trim package called "Nerissimo." In English, that translates simply to "extremely black." The package is available on the base Ghibli, Ghibli S, and Ghibli S Q4 models, and only 450 cars will come equipped with it. On the outside, it adds the following black-painted items: 20-inch wheels, door handles, window trim, and grille. Inside, the car gets black leather with red stitching, and a badge indicating that the Ghibli is one of 450. A few other features sweeten the deal beyond appearances. All Nerissimo models include blind spot monitoring, rear parking sensors, and remote start. The S and S Q4 models also get a Harmon Kardon sound system. The powertrain remains the same 404-horsepower twin-turbo V6 and eight-speed automatic found in the normal Ghibli. With that in mind, you pay quite a bit for what boils down to an appearance package. Turning a standard Ghibli into a Nerissimo model will add $5,650 to the $72,850 base price. Doing the same for a Ghibli S or S Q4 will add $6,800. So you had better really like the look and the exclusivity to spring for a Nerissimo. Others should probably spec out a more common version. Related Video:

2015 Maserati Ghibli gets the lightest of updates [w/video]

Maserati continued its centennial celebration this week with a lightly updated version of the 2015 Ghibli at the Los Angeles Auto Show.
The sedan is enhanced with navigation and Bluetooth features, which are now standard. Reinforcing that this is a light refresh, Maserati gave the brake calipers a new finish, and contrasted stitching is also added on the Ghibli and Ghibli SQ4 models.
Maserati is also throwing in a free three-month "all-access" subscription to SiriusXM satellite radio for the Ghibli, Quattroporte and GranTurismo.