Smoke Free Low Miles Automatic Easy Financing Arizona Luxury on 2040-cars

Auto blog

Maserati reorganizes, tries to sharpen the trident

When's the last time we posted on a run of comprehensive success at Alfa Romeo or Maserati? True, Maserati nearly tripled its U.S. sales from 4,768 in 2013 to 12,942 in 2014. However, the brand's been stuck around that number ever since, selling 13,711 units in 2017. Worse, those figures highlight how far Maserati has fallen behind its own goals. In the last five-year plan, the brand targeted 75,000 global sales this year — then downgraded the target to 50,000 in June this year. At 26,400 units through the first nine months of 2018, short of Poseidon surfacing to work some deus ex machina, even that reduced goal won't be met. New Fiat Chrysler CEO Mike Manley is working to give Maserati the leaders and support it needs to point the trident in the right direction. On an analyst call at the end of October, Manley said, "With hindsight, when we put Maserati and Alfa together, it did two things. Firstly, it reduced the focus on Maserati the brand. Secondly, Maserati was treated for a period of time almost as if it were a mass market brand, which it isn't and shouldn't be treated that way." In October 2016, FCA named Reid Bigland to head Alfa Romeo and Maserati; this was back when Alfa Romeo dreamed of selling 400,000 cars annually by 2018. When Manley named his new executive teams last month, after assuming the CEO post following Sergio Marchionne's death in July, Manley separated Alfa Romeo and Maserati. Tim Kuniskis, who had taken over from Bigland, now heads Alfa Romeo and Jeep. Manley then restored Harald Wester to the head of Maserati. Wester ran Maserati from 2008 to 2016, after which he became FCA's chief technology officer, a role he maintains in the latest shuffle. Wester poached Jean-Philippe Leloup from Ferrari. LeLoup ran Ferrari's Central and Eastern European business operations; he now heads a concern called Maserati Commercial. Al Gardner, head of Maserati's North American dealer network since 2015, keeps that role and takes over as head of Maserati North America. Maserati has favorable brand value, but the leadership will confront almost every other problem a brand can have. Half the automaker's sales come from China, and the economic slowdown there is a serious drain on the numbers. In Europe, the WLTP emissions protocol, bloated inventories, and the need for incentives have dulled the edge. Sales worldwide are down 26 percent this year.

Maserati video sheds a little light on mid-engined MC20 coupe

Maserati is preparing to unveil the MC20, its first new model since the Levante made its debut in 2016. It released a short video to whet our appetite before the mid-engined coupe makes its global debut on September 9. Posted on its official Twitter account, the five-second video does an excellent job of keeping the MC20's design under wraps, but it helps us decode what's lurking under the camouflage. It suggests Maserati stylists don't have a straight-edge in their arsenal of tools, because nearly every surface looks deliciously curved. We also get a quick glimpse at the vents chiseled into the hood, and at the air intakes positioned over the rear wheel wells. Out back, the coupe will feature louvers over the rear window, according to a different video posted on the company's Facebook page. We'd say it's safe to bet the cabin will receive the digital rear-view mirror that's slowly making its way across the Fiat-Chrysler Automobiles (FCA) portfolio. Louvers have never stopped carmakers from hanging a conventional rear-view mirror above the front passengers, but the MC20's represent a golden opportunity for Maserati to flex its technology muscles. Whether they'll be standard or optional is up in the air. Although Maserati is trickle-feeding us clues, earlier spy shots taken near its headquarters in Modena give us a much better look at the MC20. Its proportions reveal its mid-engined layout, and even the camouflage can't hide the low-mounted oval grille with the firm's trident emblem. It's a styling cue that subtly links the MC20 to the firm's past models, like the race-winning Tipo 61 (also known as the Birdcage) built from 1959 to 1961. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Power for the MC20 will come from a 3.0-liter V6 engine developed in-house and twin-turbocharged to 630 horsepower and 538 pound-feet of torque. Called Nettuno internally, the 90-degree six-cylinder will have an 8,000-rpm redline, and it will spawn a track-only engine that will power Maserati's future race cars. Unconfirmed rumors claim the MC20 range will later grow to include a hybrid variant with at least 700 horsepower on tap, and a convertible. Maserati is investing significant resources into the development of electric powertrains, the next-generation GranTurismo will run exclusively on batteries, so we wouldn't be the least bit surprised if Maserati delivers an MC20 without exhaust pipes sooner or later.

2014 Maserati Ghibli

Italy Passionately Returns To The Sport Sedan Game
In its 99-year history, Maserati has arguably never made a vehicle as important as this all-new Ghibli.
Of course, there have been countless styling breakthroughs, mechanical advances and technical innovations, but no single passenger car has been required to bear the weight of the Italian company like its brand-new sport sedan. If the Ghibli succeeds, Maserati will welcome tens of thousands of new customers and, most importantly, celebrate a rekindled relationship with demanding North American buyers. If the Ghibli fails - well, the truth is, nobody has written an option for failure.