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Maserati orders explode, 22,500 through September

Wed, 16 Oct 2013

Last year when Maserati revealed a plan to sell 50,000 units globally by 2015, it seemed like a pretty steep goal for an automaker that had sold just 6,300 units for the entire year. It turns out that goal may be a little on the conservative side. Through September, Automotive News Europe says the Italian automaker has already racked up 22,500 orders mainly on the backs of the redesigned Quattroporte and the all-new Ghibli, and there are still more new products in the pipeline.
Back in August, we heard that demand in China was playing a strong role in Maserati's big numbers in 2013, and this doesn't even include the upcoming Levante SUV, which Maserati CEO Harald Wester expects to add as many as 25,000 units to the mix when it goes on sale in 2015. According to the ANE report, the Quattroporte is still the most popular model with almost 10,000 orders so far this year, while the smaller and more affordable Ghibli is performing quite well with almost 8,000 orders; the aging, but soon-to-be-replaced, GranTurismo models have about 5,000 orders.

Maserati teases all-electric 2022 GranTurismo prototype

Fri, Jun 11 2021

Maserati trotted out an early prototype of the 2022 GranTurismo this week, teasing the all-electric replacement for its long-running luxury coupe. The spy-style photographs were shot around the streets of Modena, near the automaker's Innovation Lab, Maserati said in the announcement accompanying the shots. The previous-generation GranTurismo was in production for 12 years before finally retiring in 2019.  The new GranTurismo and its drop-top counterpart, the GranCabrio, have been in development since 2019, but it wasn't until more recently that Maserati confirmed that the next-gen two-doors would spearhead (trident-head?) the company's electrification push. We expect it to borrow from Maserati's upcoming Folgore powertrain which can be configured with up to three electric motors for both all-wheel drive and torque vectoring.  "Going electric is the next logical step. We are trying to avoid unnecessary air openings and air outlets, in contrast to some of our competitors that seem to depend on them to convey a message," explained Maserati head of design Klaus Busse in a previous interview with Autoblog. "In our case, it's about the purity of the body. We can further purify the car by reducing the amount of air intakes and air outlets, which will help us tell the design story even better." We expect to learn details of the all-electric GranTurismo later this year.  Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2023 Maserati Grecale Trofeo First Drive Review | Entry-level done right

Tue, Apr 5 2022

RENO, Italy — Maserati is blowing with the SUV gales. Sedans remain an important part of its heritage, but they're no longer an important part of the new car market — especially not in the United States. Investing time and resources into filling sedan-sized gaps in the lineup would be like moving the deck chairs on a sinking cruise ship, so the Italian company is taking a different path to growth by expanding its SUV range. Named after a Mediterranean wind, the Grecale is positioned below the Levante and aimed directly at the Porsche Macan. It's not a supercar, but the Grecale is arguably the most important car that Maserati has ever released, one that could ultimately represent nearly half of its sales. I traveled to a town called Reno (not the place that Johnny Cash shot a man in) to get a feel for the smallest trident. First, let's dispel a myth: The Grecale is not merely a re-bodied Alfa Romeo Stelvio. Sure, both Italian people-movers are built on the Giorgio platform (which also underpins the Giulia and the latest Jeep Grand Cherokee), but several key changes were made in-house by Maserati. "We started with the Giorgio architecture, and we added the features that are typically found in upper segments: an air suspension system, for example," Federico De Medio, the company's head of vehicle validation, told me. "We were given the possibility to further improve this platform, and we were able to increase the wheelbase by (about 3 inches),"  He added that electronic tweaks were made as well. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The base Grecale GT consequently stretches 190.8 inches long, 76.7 inches wide, and 65.6 inches tall; the Modena and the Trofeo trim levels are 77.9 inches wide, while the latter measures 191.3 inches from bumper to bumper due to its specific body kit. Either way, the Grecale is relatively big for its segment: Porsche's Macan, its intended closest competitor, checks in at 184.3 inches long and is one of the smaller in the segment. The Grecale's weight ranges from 4,431 to 4,629 pounds. One look at the Grecale's front end shows what Maserati meant when it announced the MC20's exterior design would influence the rest of the range: the swept-back headlights are positioned above a wide grille with the trident emblem proudly positioned front and center. It's not a clone of the MC20, but the family resemblance is perceptible.