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Maserati reorganizes, tries to sharpen the trident

When's the last time we posted on a run of comprehensive success at Alfa Romeo or Maserati? True, Maserati nearly tripled its U.S. sales from 4,768 in 2013 to 12,942 in 2014. However, the brand's been stuck around that number ever since, selling 13,711 units in 2017. Worse, those figures highlight how far Maserati has fallen behind its own goals. In the last five-year plan, the brand targeted 75,000 global sales this year — then downgraded the target to 50,000 in June this year. At 26,400 units through the first nine months of 2018, short of Poseidon surfacing to work some deus ex machina, even that reduced goal won't be met. New Fiat Chrysler CEO Mike Manley is working to give Maserati the leaders and support it needs to point the trident in the right direction. On an analyst call at the end of October, Manley said, "With hindsight, when we put Maserati and Alfa together, it did two things. Firstly, it reduced the focus on Maserati the brand. Secondly, Maserati was treated for a period of time almost as if it were a mass market brand, which it isn't and shouldn't be treated that way." In October 2016, FCA named Reid Bigland to head Alfa Romeo and Maserati; this was back when Alfa Romeo dreamed of selling 400,000 cars annually by 2018. When Manley named his new executive teams last month, after assuming the CEO post following Sergio Marchionne's death in July, Manley separated Alfa Romeo and Maserati. Tim Kuniskis, who had taken over from Bigland, now heads Alfa Romeo and Jeep. Manley then restored Harald Wester to the head of Maserati. Wester ran Maserati from 2008 to 2016, after which he became FCA's chief technology officer, a role he maintains in the latest shuffle. Wester poached Jean-Philippe Leloup from Ferrari. LeLoup ran Ferrari's Central and Eastern European business operations; he now heads a concern called Maserati Commercial. Al Gardner, head of Maserati's North American dealer network since 2015, keeps that role and takes over as head of Maserati North America. Maserati has favorable brand value, but the leadership will confront almost every other problem a brand can have. Half the automaker's sales come from China, and the economic slowdown there is a serious drain on the numbers. In Europe, the WLTP emissions protocol, bloated inventories, and the need for incentives have dulled the edge. Sales worldwide are down 26 percent this year.

Orange 2007 Maserati MC12 Versione Corsa is a 755-hp track tiger, and it's for sale

Maserati will enter a new era when it launches an all-new vehicle called the MC20 in May. As the name tips, the upcoming super sports car will be the spiritual successor to the MC12, one of the greatest Maseratis (and greatest cars) ever produced. So the timing couldn't have matched up any better when the ultimate form of the MC12 popped up for sale. Girardo & Co. is currently offering an orange-over-black MC12 Versione Corsa, one of only 12 ever built, and it is undeniably special. Girardo touts the MC12 Corsa as the most powerful Maserati ever built, not surprising considering the Ferrari Enzo-sourced MC12 was related to a race car. The MC12 was the road-going homologated version of the MC12 GT1, which dominated during its time in international GT racing. The GT1 had an air-restricted 6.0-liter V12 that made 580 bhp, while the MC12 made 630. But the Corsa was different. The Corsa, which is not street-legal and is intended for non-competitive track use only, is based on the GT1, but it didn't have to play by all of the rules and regulations required of a race car. That meant no air intake restrictions. With the shackles off, the Corsa's V12 increased its output to 755 horsepower at 8,000 rpm. Weighing in at 2,535 pounds without liquids, thanks in part to the carbon fiber and Nomex honeycomb sandwich monocoque, the Corsa is capable of a 202.5-mph top speed. Maserati claims zero to 124 mph in 6.4 seconds. Gear work is handled by a six-speed sequential semi-automatic Cambiocorsa gearbox, and stopping power comes from carbon ceramic brakes. Whereas Maserati built 50 examples of the MC12 road car, the Corsa model was significantly more limited. In total, 13 examples were built, and one was a prototype. This specific car, chassis No. ZAMDF44B000029631, is No. 8 of 12, and it has an interior plaque that says, "Commemorates the victory at its maiden long distance race the 24hrs of Spa. A first in racing history." Originally, the cars were offered to top-tier customers through invitation to purchase the vehicle for $1.1 million, by today's conversion rates.  Although the price is not listed, we expect today's purchase number to be significantly higher. In 2017, a different Corsa was listed for $2.75 million. Check out more details and photos on Girardo & Co. Related Video:    

Maserati makes 328-foot-long trident with 80 Grecale test mules

Maserati delayed the launch of the Grecale, its long-awaited second SUV, from November 2021 to the spring of 2022, but that doesn't mean the test mules and the engineers tasked with driving them are taking a sabbatical. The company is still testing prototypes all over the world, and it brought 80 pre-production models fully draped in camouflage to a test track in Modena, Italy, to create a giant trident emblem. Over 250 development models are racking up miles in Italy, Finland, the United Arab Emirates, China, Japan and the United States, according to the Italian firm. About a third of them gathered near the company's home town to form the 328-foot trident. It's a stunt that allowed Maserati to release a handful of cool images, but it teaches us little about the Levante's baby brother, which will be aimed at the Porsche Macan. Luckily, Maserati also released a couple of images that show four prototypes parked in front of the Milan Cathedral. We can tell that the Grecale borrows a handful of styling cues from the MC20; it's not simply a scaled-down Levante. Its headlights are oval and nearly vertical (the Levante's are thin and almost horizontal) and its grille looks wider and thinner. Earlier spy shots suggest that the Grecale wears a roofline that leans more towards sport than utility; it's not a utilitarian people-hauler with the proportions of a school bus. Unverified reports claim that Maserati will build the Grecale on an evolution of the Giorgio platform that underpins Alfa Romeo's Stelvio and Giulia models. If that's accurate, rear-wheel drive will likely come standard (at least in some markets) and all-wheel drive will be offered at an extra cost. We're guessing that four- and six-cylinder engines will be available, though full specifications haven't been published yet, and Maserati previously confirmed that a high-performance version worthy of the Trofeo emblem will join the range at some point.  More details about the Maserati Grecale will emerge in the coming months.  Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.