Maserati Quattroporte*****custom****** on 2040-cars

Auto blog

Maserati's Levante crossover gets cold weather test

With winter in full effect in the northern hemisphere, automotive engineers from across the globe have flocked to the fjords and towns of northern Sweden for winter testing. That includes teams from Maserati, who are pitting a mule for the Levante SUV against the snow, ice and bitterly cold temperatures. The last time we saw a Levante mule was in August. That vehicle, though, was riding dirty without any license plates, meaning it's impossible to know if the vehicle shown above is one and the same. Both sport an eye-catching shade of blue beneath their shape-distorting camo, and the wheels and heightened roof are the same too. Beyond that, there's not a lot to see that's new here. Maserati's decision to move testing north to Sweden while still using a mule is an interesting one. As our spies point out, considering how long this particular vehicle has been testing, we'd imagine it's only a matter of time before we see a Levante testing with a more production-based body, rather than the Ghibli shell that's been fitted here. Take a look at the spy photos of the new Levante, available up top.

No surprise here, the Maserati Alfieri has been delayed again

It happened again. Maserati has reportedly delay the gorgeous Alfieri coupe, the concept version of which made its debut way back at the 2014 Geneva Motor Show. According to a report by Autocar, the 2+2 sports car has been put on the back-burner and is now expected to arrive in 2020 – at the earliest. Giulio Pastore, general manager of Maserati Europe, told Autocar that the Maserati GranTurismo and GranCabrio are more vital to the automaker's lineup than the smaller Alfieri. Once Maserati replaces those aging models, it will then shift its focus onto the Alfieri, Pastore says. After the Alfieri concept was unveiled in 2014, reports emerged that it got the green light for production and that a production model would hit the road as soon as 2016. Then the delays started happening, with China's weakening car market as the culprit. More recently, a report claimed that Maserati would have the Alfieri on the road in 2018. With that now pushed back a few years, and the chance for more delays, the car might need a redesign before it goes into production. Related Video: Featured Gallery Maserati Alfieri Concept: Monterey 2014 View 9 Photos News Source: AutocarImage Credit: Copyright 2016 Drew Phillips / AOL Maserati Maserati Coupe Future Vehicles Luxury Performance maserati alfieri maserati grancabrio

Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.