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Uber adds supercar rides in Singapore

Order a ride through Uber and you'll have a choice between what kind of car you want or need: Uber Black for standard fare, Uber X for the lowest cost available, Uber Taxi to order a regular cab, Uber SUV if you need to move more people or even Uber Lux if you want a luxury town car service. But customers in Singapore now have another option: to be picked up in a Lamborghini or Maserati. The pilot program launched in collaboration with Dream Drive will allow customers to be picked up in either a Lamborghini Gallardo Spyder or a Maserati GranTurismo to get around the Southeast Asian city-state. Ordering up the Maser will set customers back 165 Singapore Dollars (equivalent of $120 USD) for the first 15 minutes and 7 SGD ($5.10) for every subsequent minute. The Lambo gets the same per-minute rate but begs a higher 200 SGD ($146) base rate. Uber and Dream Drive were even offering free rides over the weekend to launch the initiative. Those prices make riding around in an Italian exotic pretty pricey, especially since you don't actually get to drive them – just ride shotgun. But then cars are quite expensive to begin with in Singapore, where it costs over half a million in US dollars to get a new Maserati in the first place. News Source: Uber via GTspirit.com Green Lamborghini Maserati Supercars Uber singapore

Watch Edo Competition pit a Ferrari FXX against a Maserati MC12 Corsa on the 'Ring

High-zoot supercar tour organizer Gran Turismo Events held its annual Nürburgring track day last month, and in addition to the amateur punters the gates were opened to two tuned supercars from Edo Competition: A Maserati MC12 Corsa and a Ferrari Enzo ZXX. The ZXX, in case you've forgotten, is the same love child of Edo Competition and Zahir Rana's ZR Exotics that belly flopped into the Atlantic during the 2011 Targa Newfoundland.
We get a trip around the Nordschleife with both cars during a no-doubt quick but not insane lap, on board with driver Patrick Simon in the 755-horsepower MC12 and 'Ring queen Sabine Schmitz following in the 840-hp ZXX.
That should be all the build-up you need when the action's in the video below.

Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.