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Audi gets Q2 and Q4 badges in trademark swap with FCA

Audi has swapped trademarks with Fiat Chrysler Automobiles to snare the rights to the Q2 and Q4 badges for upcoming crossover SUVs. Audi CEO Rupert Stadler confirmed at the Detroit Motor Show that the automaker had finally persuaded FCA to release the two names that would let Audi lock up the Q1 to Q9 badges for its growing SUV family. Audi already plans to drop the Q2 name onto its MQB-based city crossover five-door this year, while the Q4 badge will slot onto the rump of a coupe-like version of the next Q3. It will also reserve the Q1 badge for a 2018 baby crossover, based around the architecture of the next A1 hatch. The A1 will share a lot of its engineering with Volkswagen's Polo-based soft-roader, dubbed T-Cross in concept form. The German company has also pounced on the naming rights for SQ versions of all of its Q-cars, along with F-Tron to cover the day when it pushes hydrogen fuel cell cars into production. Stadler insisted that no money had changed hands in order to pry the two badges off FCA, admitting that they had "each found something we needed." "We promised each other we wouldn't disclose what it cost, but it was not something they were willing to sell," Stadler said. "We tried to get it years ago and they said 'No, never,' but there is never 'never' in business. ... This year I went back to them with a proposal and we talked and there were some negotiations and then we agreed to it." Those negotiations are believed to have centered on a trademark swap with a Volkswagen Group name that FCA desperately (evidently) wants to use on a Fiat, Alfa Romeo, Chrysler, Dodge or Maserati. Asked if Audi had given FCA a trademark in return for Q2 and Q4, Stadler replied, "Something very much like that, yes." Audi has used Italian names on past concept cars that FCA could be interested in, such as the 2001 Avantissimo concept and the 2003 Nuvolari coupe. The latter was named after legendary pre-war racer Tazio, who won grands prix for both Alfa Romeo and Audi's forerunner, Auto Union. Both are unlikely trade chips, with laws in Europe preventing the trademarking of the names of actual people. There is always "quattro" (Italian for "four"), but after investing nearly four decades locking it in as an Audi all-wheel-drive name, it's just not anything like trade bait.

Maserati confirms limited edition Quattroporte Zegna for production

Last year two of the biggest names in Italian style – one from the automotive industry and one from fashion – announced a partnership. Together Maserati and Ermenegildo Zegna revealed a "concept" version of the Quattroporte at the Frankfurt Motor Show, only given how production-ready the show car already looked, nobody really believed it would remain just a concept. And now, having revealed the final version in Geneva, Maserati has confirmed it for production. Limited production, that is, because Maserati will only build 100 examples of the Quattroporte Zegna edition for consumption around the world. That's about one-thirtieth of the number of cars Maserati produces each month at this point, and while the Modenese automaker doesn't break down its sales figures by model, the QP accounts for a large proportion of those numbers. Maserati also hasn't said just how much it will charge for the Zegna edition, but you can bet it'll be a handsome premium – more than some of those designer-edition hatchbacks get at any rate – yet it'll undoubtedly offload the entire run in short order. "ONE OF 100" THE MASERATI QUATTROPORTE ZEGNA LIMITED EDITION Wednesday, July 16, 2014 – After making its world debut at the 2013 Geneva Motor Show, Maserati has revealed an exclusive limited edition Maserati Quattroporte in collaboration with luxury Italian fashion house, Ermenegildo Zegna. Just 100 examples of the limited series will be built which feature colour schemes, materials and exclusive trims which link the histories of the two brands. To celebrate the launch of the Quattroporte Zegna Limited Edition, Maserati and Zegna are embarking on a tour of four international events starting in Shanghai in July 2014 before stopping in New York (Sept 2014), Dubai (Feb 2015) and Milan (Spring 2015). The events are designed to present the Quattroporte Zegna Limited Edition to an exclusive audience and to celebrate the partnership between the two Italian brands; both of whom are masters in Italian excellence. The exclusive event locations have been carefully selected to enhance the uniqueness of the alliance and represent the pinnacle of Italian elegance. Guests will be able to discover the car's premium finishes in detail and see the extraordinary result of the partnership. World famous Italian photographer, Fabrizio Ferri, will be in attendance at each of the four events capturing 100 unique images – 25 from each occasion.

Maserati special editions celebrate the end of the V8 at Goodwood

The Goodwood Festival of Speed is ready to cheer anything with pretensions to velocity, equally respectful to new hooligans trying to seize the day and veterans that have had theirs. Maserati's brought both to the 'sceptered isle, sometimes demonstrated in the same body. The house of the trident will start shutting down V8 production next year, bringing an end to 64 years of eight-cylinder Maseratis going back to the 5000 GT of 1959. The Ghibli 334 Ultima and Levante V8 Ultima special editions commemorate the sunset, both powered by the departing twin-turbo 3.8-liter V8 making 572 horsepower and 538 pound-feet of torque. The sedan gets the "334" designation of its top speed in kilometers per hour, known as 206.3 mph in non-metric lands. That's three miles per hour more than the Ghibli Trofeo's top speed as shown on Maserati's retail U.S. site. Performance and aero updates include a new carbon fiber spoiler, special tires made from a new compound, and 21-inch Orione wheels. The sprint to 62 miles per hour drops from 4.3 seconds to 3.9. The automaker calls this car the "current fastest internal combustion engine sedan in the world," and it's going to climb the Goodwood hill. Each special edition gets 103 examples. Maserati hasn't discussed regional allotments nor how to make a reservation. The rest of the Italian showcase in Lord March's back yard revolves around the new. The GrandTurismo Trofeo with a Nettuno V6 will be there, the 542-hp V6 stepping further out of the shadow of the V8. The battery-electric GranTurismo Folgore takes a bow as well, as does the Grecale Folgore. Artsy types will want a look at the GranTurismo Prisma, a one-off based on the Nettuno-powered GranTurismo Trofeo. Revealed a few months ago, this tips a cap to 75 years of the automaker. Artists hand-painted the body with 14 colors that nod to classic Maserati hues, then hand-painted the names of classic models like the Indy, Mistral, and Amaranto, applying more than 8,500 individual characters. Finally, a GranTurismo Folgore and an MC20 Cielo will join the Ghilbli 334 Ultima making a run up the hill. The MC20 Cielo is returning for a second run after a debut jaunt last year.