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Maserati looking to book 13,000 sales of new Quattroporte in 2013

Europe's continuing financial woe is forcing automakers to get creative, and while Fiat may be scaling back its volume vehicles, it's looking to ramp up production of the exclusive Maserati brand. Following the debut of a new Quattroporte sedan, Fiat wants to boost Maserati sales to 50,000 vehicles by 2015. Maserati may lose as much as €7 million ($9.05 million) this year, and Fiat is betting big on Chrysler platforms and dealers to turn that around.
Currently regarded as a low-volume boutique carmaker, Maserati sold just 6,159 units last year, and 4,700 units through three quarters of this year. For 2013, Fiat boss Sergio Marchionne is targeting 13,000 in sales of the redesigned Quattroporte alone. Fiat apparently wants the brand's low volume image to change, hoping to position it closer to BMW and Porsche in the market.
The recent unveiling of the new Quattroporte will be followed by more new vehicle launches, including a crossover utility called Levante, and a long-promised sub-Quattroporte sedan, called Ghibli. The latter will share certain components with the Chrysler 300 sedan in an effort to optimize production costs. The Ghibli will be positioned to take on the BMW 5 Series and Mercedes-Benz E-Class. It's all in an effort to turn the profit tide for Maserati and its parent company Fiat amidst European economic turmoil.

330-horsepower Ghibli Hybrid is Maserati's first electrified model

Maserati kicked off its electrification campaign by releasing a hybrid version of the Ghibli, its entry-level model. The sedan gains a mild hybrid system, subtle visual tweaks, and many technology upgrades inside. Unveiled online, the brand's first production-bound electrified car features a gasoline-electric powertrain built around a turbocharged, 2.0-liter four-cylinder engine. It works jointly with a 48-volt belt-driven starter-generator and what the company calls an e-booster that's essentially an electric supercharger. The system's total output checks in at 330 horsepower at 5,750 rpm and 332 pound-feet of torque at 4,000 rpm, and it channels its power to the rear wheels via an eight-speed automatic transmission and a limited-slip differential. Maserati quotes a 5.7-second sprint from zero to 62 mph, and a 159-mph top speed. While fuel economy figures are still being finalized, preliminary estimates peg the Hybrid's fuel consumption at about 27.6 mpg in a combined cycle, a figure which — if accurate — makes it less efficient than the 31.3-mpg diesel model it will replace. Adopting 48-volt technology was the best way to electrify the Ghibli, according to the brand. "We thought about a plug-in option for the Ghibli, but when you put a lot of batteries — and a lot of other stuff — into the car, it adds weight and it's going to jeopardize the performance and the fun-to-drive quotient that is key for Maserati. I'm not saying this to diminish the good points of the plug-in hybrid technology, but it's not the best solution here," Francesco Tonon, Maserati's head of global product planning and marketing, told Autoblog. Tonon pointed out making the Ghibli a hybrid wasn't an excuse to make it dull; it still needed to drive and sound like a Maserati. It's 176 pounds lighter than the diesel-burning model, and it offers better weight distribution because there is a lighter engine under the hood and some of the hybrid components are installed in the back. As for the sound, Tonon proudly explained his team gave the Ghibli a unique exhaust note worthy of the storied trident emblem without resorting to an amplifier, by tweaking the system and adopting resonators. Subtle design changes set the Hybrid model apart from the non-electrified Ghibli.

Incredible French barn finds could fetch over $18M [w/video]

We all dream about taking a drive and discovering the mythical barn find of a vintage Shelby Cobra or Porsche Speedster hidden way under a sheet, totally forgotten. An upcoming auction from Artcurial in France on February 6 proves that these treasure troves still really do exist, and this might be one of the ultimate barn finds ever. Decaying away on a French estate, there was a collection of about 100 dirt-covered cars that had been undisturbed for decades, according to The Telegraph. They included all of the great European marques, like Bugatti, Porsche, Maserati, Ferrari and many more. Most of the vehicles were underneath a shed but generally exposed to the elements; however, two very special sports cars were hidden away in a garage (pictured above). In there was a 1961 Ferrari 250 GT SWB California Spider with covered headlights. It was one of just 37 made and thought to be lost. Beside the Ferrari was a 1956 Maserati A6G Gran Sport Frua. The collection belonged to Roger Baillon, a French transport magnate, according to Artcurial. He amassed this wonderful collection, but when his business fell on hard times in the '70s, Baillon sold part of the group off. These were the ones he kept, but they eventually went forgotten. Artcurial thinks that only 60 of the cars are actually in salable condition, and they cross the block during the Retromobile Salon in February. The auctioneers believe the Ferrari could sell for as much as 12 million euros (14.74 million) and the Maserati for 1.2 million euros ($1.5 million). Check out the gallery to glimpse the breadth of classics in this collection. Be sure to scroll down for a must-watch, gut-wrenching, patina-laden video showing off the collection and for Artcurial's press release about the sale. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. ??PRESS RELEASE 05.12.2014 BREAKING NEWS: ARTCURIAL DISCOVERS A FORGOTTEN TREASURE IN FRANCE - SALE FRIDAY 6 FEBRUARY 2015 - ?1961 Ferrari 250 GT SWB California Spider • Chassis 2935 • Ex Alain Delon • Baillon Collection Estimate : 9 500 000 – 12 000 000 ˆ 1956 Maserati A6G Gran Sport Frua • Chassis 2140 • Baillon Collection Estimate : 800 0000 – 1 200 000 ˆ Paris – The Collectors' Car Department at Artcurial has discovered 60 collectors' automobiles, all major marques dating from the early days of the motor car through to the 1970s.