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Limited woven-leather Maserati Quattroporte and Levante headed to Monterey

At the New York Auto Show, Maserati unveiled two luxury novelties. One was the carmaker's new One of One customization program with the tagline, "Anything is possible." The other was the new Pelletessuta woven leather interior developed in conjunction with Italian fashion house Ermenegildo Zegna. Calling it a first for the automotive industry, Maserati will offer the lightweight Napa fabric in 100 special-edition vehicles coming to North America next year. During Monterey Car Week, customers will get the opportunity to order one of the 50 custom editions of the 2020 model year Quattroporte S Q4 GranLusso, and 50 custom editions of the Levante S GranSport. It should be known that the standard GranLusso trim of the Quattroporte comes with a silk and leather interior by Zegna, so the Pelletessuta version is a cut above. The sedan wears custom Blu Sofisticato metallic paint over a dark brown Pelletessuta interior. The brake calipers are also dressed in blue, and a Zegna Edition badge adorns the cabin. Maserati hasn't mentioned pricing, but the regular sedan starts at $122,775, so that's there to start adding a premium. The Levante gets an exclusive Bronzo tri-coat outside over a Black Pelletessuta leather interior with custom Radica wood trim. Instead of the usual 20-inch wheels on, the limited edition gets 21-inch Helios rims hiding black brake calipers. The standard SUV starts at $94,475, we wouldn't be surprised if one of these 50 examples surpassed six figures before options. The Italian camaker says these configurations will not go on sale again.

Maserati confirms limited edition Quattroporte Zegna for production

Last year two of the biggest names in Italian style – one from the automotive industry and one from fashion – announced a partnership. Together Maserati and Ermenegildo Zegna revealed a "concept" version of the Quattroporte at the Frankfurt Motor Show, only given how production-ready the show car already looked, nobody really believed it would remain just a concept. And now, having revealed the final version in Geneva, Maserati has confirmed it for production. Limited production, that is, because Maserati will only build 100 examples of the Quattroporte Zegna edition for consumption around the world. That's about one-thirtieth of the number of cars Maserati produces each month at this point, and while the Modenese automaker doesn't break down its sales figures by model, the QP accounts for a large proportion of those numbers. Maserati also hasn't said just how much it will charge for the Zegna edition, but you can bet it'll be a handsome premium – more than some of those designer-edition hatchbacks get at any rate – yet it'll undoubtedly offload the entire run in short order. "ONE OF 100" THE MASERATI QUATTROPORTE ZEGNA LIMITED EDITION Wednesday, July 16, 2014 – After making its world debut at the 2013 Geneva Motor Show, Maserati has revealed an exclusive limited edition Maserati Quattroporte in collaboration with luxury Italian fashion house, Ermenegildo Zegna. Just 100 examples of the limited series will be built which feature colour schemes, materials and exclusive trims which link the histories of the two brands. To celebrate the launch of the Quattroporte Zegna Limited Edition, Maserati and Zegna are embarking on a tour of four international events starting in Shanghai in July 2014 before stopping in New York (Sept 2014), Dubai (Feb 2015) and Milan (Spring 2015). The events are designed to present the Quattroporte Zegna Limited Edition to an exclusive audience and to celebrate the partnership between the two Italian brands; both of whom are masters in Italian excellence. The exclusive event locations have been carefully selected to enhance the uniqueness of the alliance and represent the pinnacle of Italian elegance. Guests will be able to discover the car's premium finishes in detail and see the extraordinary result of the partnership. World famous Italian photographer, Fabrizio Ferri, will be in attendance at each of the four events capturing 100 unique images – 25 from each occasion.

Maserati looking to book 13,000 sales of new Quattroporte in 2013

Europe's continuing financial woe is forcing automakers to get creative, and while Fiat may be scaling back its volume vehicles, it's looking to ramp up production of the exclusive Maserati brand. Following the debut of a new Quattroporte sedan, Fiat wants to boost Maserati sales to 50,000 vehicles by 2015. Maserati may lose as much as €7 million ($9.05 million) this year, and Fiat is betting big on Chrysler platforms and dealers to turn that around.
Currently regarded as a low-volume boutique carmaker, Maserati sold just 6,159 units last year, and 4,700 units through three quarters of this year. For 2013, Fiat boss Sergio Marchionne is targeting 13,000 in sales of the redesigned Quattroporte alone. Fiat apparently wants the brand's low volume image to change, hoping to position it closer to BMW and Porsche in the market.
The recent unveiling of the new Quattroporte will be followed by more new vehicle launches, including a crossover utility called Levante, and a long-promised sub-Quattroporte sedan, called Ghibli. The latter will share certain components with the Chrysler 300 sedan in an effort to optimize production costs. The Ghibli will be positioned to take on the BMW 5 Series and Mercedes-Benz E-Class. It's all in an effort to turn the profit tide for Maserati and its parent company Fiat amidst European economic turmoil.