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Maserati to cap output at 75,000 cars

Maserati appears set to take a page out of corporate sibling Ferrari's playbook with the possibility that it may cap global annual output in the coming years. Ferrari announced in 2013 that it would limit itself to 7,000 vehicles a year to maintain exclusivity, and so far, it has stuck to the plan.
According to an unnamed Maserati executive speaking to Reuters, the Italian luxury car maker wants to cap its sales to 75,000 vehicles a year. However, it's hardly there yet. The company doesn't forecast reaching that production benchmark until 2018.
Dave Sullivan, an auto industry analyst for AutoPacific, thinks that limiting sales could be a smart move for Maserati. "If it is profitable at 75,000 and doesn't require a significant investment in capacity to get there, this appears to be sound," he said to Autoblog via email. "Alfa Romeo is intended to be the volume brand and by capping Maserati, it means that even if you opted to buy the 'entry level' Ghibli, you still have a level of exclusivity."

Marchionne wants Maserati to be FCA's new Ferrari

Fiat Chrysler Automobiles is gearing up to spin Ferrari, its most profitable brand, off into another company, and float its stock on the open market. That means it's going to need another profit-driver to generate income for the rest of the group. And according to its chief executive Sergio Marchionne, that mantle will soon be picked up by Maserati. FCA is betting big on Maserati, which has long stood as a niche marque with a limited array of models and low sales numbers. In addition to the recently introduced Ghibli and Quattroporte sedans – now crucially offered with diesels and all-wheel drive – Maserati is preparing to roll out the Levante crossover that promises to do for the Modenese marque what the Cayenne did for Porsche. Due in part to the success of its first crossover, Porsche turned itself from a niche sports car manufacturer into an immensely profitable automaker that was (nearly) capable of buying out the entire Volkswagen Group. Maserati's resurgence is part of a two-pronged assault FCA is plotting against its German rivals. Maserati will be charged with taking on the higher end of the Mercedes, BMW, and Audi ranges (from the E-Class, 5 Series and A6 upwards). Meanwhile, Alfa Romeo will go after the lower end of the luxury spectrum with the new Giulia (aimed at the C-Class, 3 Series and A4) and other models to follow. FCA aims to turn Maserati and Alfa Romeo (along with Jeep) into global brands, broadening the narrow geographical appeal they have held until now. In order to generate enough profit to support the rest of the group as Ferrari has, Maserati will need to find a way to increase its profit margins. Bloomberg reports that Ferraris command a 13-percent profit margin, and while the ten percent that Maseratis list for is still triple that of the FCA average, slow sales are forcing some dealers to offer deep incentives that cut significantly into that margin. Related Video:

Maserati bringing a car that "opens up new frontiers" to Paris

We're not expecting to see a production version of the coming mid-engined Maserati coupe, expected to be named GranSport, for another few years; however, we might see it in concept form in just a few weeks at the Paris Motor Show. Australian site Car Advice got hold of an e-mail Maserati sent to friends of the Trident, and the first of the six cars mentioned is a "world premiere of a car that opens up new frontiers in terms of exclusiveness, performance and style."
Car Advice says it has been told that this will be a concept form of the GranSport, the GranTurismo replacement set to take on the Porsche 911 with ample use of carbon fiber and a 1,200-kilogram (2,600-pound) curb weight or thereabouts. The GranTurismo's 4.7-liter V8 hasn't been ruled out of the engine bay yet according to reports, but rumors persist that it will use the Ferrari-sourced twin-turbo V6 with 442 horsepower running power to the rear wheels through a seven-speed dual-clutch transmission, and have a 0-60 time of something like four seconds.
We can't see the full content of the e-mail, but among the other five cars that have been announced for the stand are the GranTurismo Sport and GranTurismo MC Stradale. With the 2014 Quattroporte not appearing until the 2013 Detroit Auto Show, the Kubang concept said to be retired before the debut of the production version at the 2014 Detroit show and the Levante still just a wee mule, guesses for the three remaining three would be variations on current models. Not that there's anything wrong with that when it's Maserati we're talking about...