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Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

Maserati details the new, 630-hp V6 that will power its mid-engined MC20 coupe

Maserati is done leaning on former sister company Ferrari for technical support. It has unveiled the six-cylinder engine it designed and will build in-house to power the MC20 supercar that's scheduled to make its debut later in 2020. Ferrari's willingness to develop and/or build engines for Maserati shrank significantly when it split from former parent company Fiat-Chrysler Automobiles (FCA) in early 2016 and became independent. Insiders knew the division would be spun off, so they began designing Maserati's new engine (which is called Nettuno) in 2015 and accelerated the process in 2017. It's a 90-degree, 3.0-liter V6 with a dry sump and a twin-spark, pre-chamber ignition system rooted in racing. In this application, it's twin-turbocharged (the turbos are mounted on the outside of the engine rather than in the middle of it) and it's equipped with both direct and indirect fuel injection.  All told, the 485-pound Nettuno engine develops 630 horsepower at 7,500 rpm and 538 pound-feet of torque between 3,000 and 5,500 rpm. It continues revving to a redline of 8,000 rpm.  Matteo Valentini, Maserati's chief engineer, explained the Nettuno engine will ultimately power the company's entire range of vehicles, though he stopped short of naming the specific models that will use it after the MC20. He added the six-cylinder will "bring Maserati back into the world of racing," meaning its output will likely grow in the not-too-distant future. We'll learn more about the engine when the MC20 makes its debut September 9. What remains to be seen is whether Maserati will replace the V8 available in the Levante and the Quattroporte, or if it will surf the downsizing wave sweeping across the industry. Developed jointly with Ferrari in the early 2010s, that engine makes 590 horsepower when it's bolted in the Levante Trofeo's bay, meaning its output is eclipsed by the Nettuno V6's. Both engines are built around a 90-degree architecture, so the 3.0-liter V6 could turn into a 4.0-liter V8 if it's modular enough to gain a pair of cylinders — and if Maserati sees a market for another eight-cylinder. Featured Gallery Maserati Nettuno 3.0-liter V6 engine Maserati Coupe Performance

Maserati adding two more high-performance Trofeo models to the lineup

Two years ago, Maserati introduced its first high-performance Trofeo trim level to the 2019 Levante crossover. With its 590-horsepower twin-turbo V8, it became the most powerful Maserati in the lineup. It seems it will have company soon, as Maserati teased on Twitter the addition of Ghibli and Quattroporte Trofeo sedans. Besides announcing the new models, the company released a single teaser image and a reveal date. We can infer some things based on the existing Levante Trofeo, though. The Quattroporte Trofeo will undoubtedly get the same 590-horsepower V8, since it already has a low-output 523-horsepower version of the engine. The Ghibli could possibly get the V8, too, since it shares its basic underpinnings with the other two cars. Having a 590-horsepower compact sports sedan would be quite the feather in Maserati's cap, since it would outgun everything else in the segment. That being said, even lower-output versions of the V8 in the Ghibli would be exciting. These Trofeo models will also let the world know they're the fastest versions of their respective nameplates. The Levante Trofeo features the most aggressive bodywork of any Levante, and that will surely translate to the sedans. Hopefully Maserati will also see fit to provide the Trofeo sedans with upgraded suspension and brakes to handle the extra power. We should have most of the details soon. The reveal date for these high-speed Maseratis is August 10. Related Video: