2017 Maserati Quattroporte on 2040-cars

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Maserati cutting Ghibli, Quattroporte production on slowing demand

If Maserati is going to meet its ambitious sale targets, it's going to need to grow as fast as its cars can accelerate. But lately, the Trident marque has seen demand for its luxury sedans flattening, if not receding. And now Maserati has had to cut production to avoid overshooting demand. We've been seeing reports of production being trimmed at the company's Grugliasco plant near Turin, Italy, for over a month now. But while earlier reports seemed to indicate the trouble was rooted in supplier issues, the latest suggests that slowing demand is the culprit. According to Automotive News Europe, parent company Fiat Chrysler Automobiles has had to cut the number of shifts at Grugliasco (where the Ghibli and Quattroporte are produced) from 12 per week to 10. "Fiat has told us that workers at the Grugliasco plant will be working for three weeks out of four up until July," union leader Federico Bellono told ANE. "The company is predicting production of about 30,000 to 35,000 cars at Grugliasco this year. I think it will be closer to 30,000." Last year the plant produced 34,000 units, with the sedans accounting for the bulk of Maserati's sales. Of the 36,448 units the Modena-based automaker sold last year, 23,500 were Ghiblis and 9,500 were Quattroportes, with the GranTurismo accounting for just 3,500 units. That's up considerably from the total of 15,400 units it sold in 2013, but is still some ways off from the 50,000 it hopes to reach this year and the 75,000 it aims to achieve by 2018. The arrival of the upcoming Levante crossover, as well as the Alfieri sports car and new GranTurismo, will surely help. But if Maserati is going to reach its ambitious sales targets, it's going to have to find more buyers for its core sedans. Repeated requests made by Autoblog for comment from Maserati have yet to be answered, but we'll be sure to update you if and when relevant new information comes to light. Related Video:

Maserati highlights its racing heritage with MC Edition models

Maserati is slowly renewing ties with its illustrious racing heritage. After returning to the supercar segment with the MC20, which should hit the track sooner or later, it released a competition-inspired version of the Ghibli, the Quattroporte, and the Levante called MC Edition. Fittingly, every MC Edition model starts life with a V8 engine under the hood. Buyers can select two colors called Giallo Corse and Blu Vittoria, respectively, names that mean Racing Yellow and Victory Blue in Italian. Maserati explained that yellow and blue are the colors of Modena, its home town. MC Edition cars also get specific exterior emblems, Piano Black trim, and 21- or 22-inch gloss black wheels depending on the model; the Levante rides on 22s while the sedans ship with 21s. Blue brake calipers add a finishing touch to the look. Inside, every MC Edition receives a sunroof, a Bowers & Wilkins sound system, and the very un-racing-like Driver Assistance package. The interior is just as striking as the exterior: Maserati added black leather upholstery with denim inserts, yellow and blue stitching, plus a number of blue carbon fiber accents on the dashboard, the center console, and the door panels. "MC Edition" is embroidered into the headrests. Nothing suggests that the racing inspiration permeates the powertrain; don't expect to pop the hood and be greeted by Weber carburetors with trumpets. Maserati hasn't published technical specifications, but the only V8 available in the Ghibli is a 3.8-liter twin-turbocharged unit fitted to the Trofeo model and tuned to develop 580 horsepower and 538 pound-feet of torque. The Levante and the Quattroporte are offered with this engine as well. It develops 590 horsepower in the American-spec Levante, though European models settle for the Ghibli's output. Maserati will begin shipping MC Edition cars to customers in Europe, in Asia, and in China in February 2022. Pricing information hasn't been announced yet. And, there's no word yet on whether the special-edition models will be sold in the United States as well. Related Video This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2022 Maserati Ghibli, Quattroporte, and Levante MC Edition View 14 Photos Design/Style Maserati SUV Luxury Special and Limited Editions Performance Sedan

Maserati Alfieri Concept draws from the brand's past, looks to its future

We may be just as (if not more) used to the idea of Maserati making four-door passenger cars as we are of Porsche or Aston Martin doing the same, but the Trident marque is no less routed in producing sports cars than its German and British rivals. The trouble is that, now seven years on the market, the GranTurismo is Maserati's only two-door model, and it's growing a little long in the tooth to serve as the brand's halo car. Especially when it starts looking back at its history on the occasion of its 100th anniversary. So to mark the milestone, and reconnect with its more sporting past, Maserati has rolled in to Geneva with the concept car you see here.
It's called the Alfieri, and we've been anticipating its unveiling since (if not long before) rumors surfaced last week of its impending arrival, followed by confirmation from the manufacturer and the leaked images we brought you mere hours ago. But now it's been unveiled in the metal.
The Alfieri's wheelbase is 9.5 shorter than the GranTurismo, but packs the same 4.7-liter naturally-aspirated V8.