2014 Maserati Quattroporte S Q4 on 2040-cars

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Maserati rules out smaller Macan rival

These days every luxury automaker is going after the Porsche Cayenne with a crossover of its own. Among those coming up is the Maserati Levante, which will mark the Trident marque's first foray into high-riding territory. But don't expect it to follow up with a Macan rival as well. Speaking with Autocar, Maserati chief Harald Wester ruled out the possibility of a smaller crossover to join the Levante in the Modenese automaker's lineup, ostensibly because doing so would step on the toes of other brands under the Fiat Chrysler umbrella – particularly with Alfa Romeo set to launch a crossover of its own. "We are an extremely complex multi-brand group and to have every doing a little bit of everything is not the right way," Wester told the British magazine. "In this business, you should never say 'no' in a dogmatic way, but my personal opinion is that Maserati wouldn't want to go below the Levante in size." And Wester's opinion goes a long way in the halls in Turin and Auburn Hills: he's head of both the Maserati and Alfa Romeo brands, and is also the group's Chief Technology Officer. That's something that has never seemed to deter the Volkswagen Group, though, where Bentley is gearing up to take on its sister company's Cayenne with the upcoming Bentayga and is also said to be considering a Macan rival. And that's to say nothing of other SUVs occupying similar size and price positions from Volkswagen, Audi and potentially Lamborghini. Which only serves to underline the different approaches taken by Europe's two largest automakers. Look for the Levante to debut at the 2016 Detroit Auto Show.

Maserati introduces Ghibli to Americans in Super Bowl spot

Fiat Chrysler Automobiles aired three commercials during this year's Super Bowl, and the first spot was given to Maserarti during the first quarter of the big game. The 90-second ad was used by Maserati to introduce its new midsize Ghibli luxury sports sedan to a very captive American audience.
Called Strike, the Ghibli commercial tells the familiar tale of the little guy who waits around for the world's giants to let down their guard. Scroll down to watch the spot yourself and let us know if it lives up to the high bar that Chrysler brands have set for themselves in past Super Bowls.

Lazareth LM847 packs a Maserati V8 into a leaning quad frame

You want to know what insanity looks like? This is it. It's called the Lazareth LM847, and to boil it down to its essence, it's basically a sport bike built around a Maserati V8. Now this isn't the first motorcycle we've seen packing a giant car engine. There've been more custom jobs than we could list here, and of course there's the Boss Hoss – an American cruiser with a 5.7-liter Chevy V8 at its heart. And we'd be loathe to leave out the V10-powered Tomahawk concept from this discussion. But this is another matter entirely. The LM847 is made by a French outfit called Lazareth. It's the same company responsible for the Wazuma quad bike, the Wazuma GT roadster, and that bonkers Renault Twingo with the Range Rover V8 in the back. In other words, Lazareth knows crazy, and hasn't skimped on it this time. For its latest project, Lazareth started with a 4.7-liter V8 – the kind you used to find the Quattroporte or Alfa Romeo 8C Competizione before Maserati started downsizing and bolting on turbos. It produces 470 horsepower and 457 pound-feet of torque, channeled through a single-speed hydraulic coupling in place of a multi-gear transmission. Strictly speaking, it's not a motorcycle, but a quad – owing to the tandem wheels at each end. But it has a saddle and handlebars, and looks like it would lean in a fair bit in the turns. We're not about to find out though, because we don't have a death wish. Related Video: