2014 Maserati Quattroporte Granturismo Low Mileage Standard Leather Interior on 2040-cars

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Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

Electric Maserati Grecale Folgore will have over 500 horsepower

Maserati is beginning to release details about its Folgore-badged range of EVs. We know that the battery-powered version of the next Gran Turismo will have over 1,200 horsepower, and Autoblog learned preliminary details (including output and range) about the Grecale Folgore. Due out in 2023, the electric Grecale will share its Giorgio platform with the gasoline-powered model. Pictured in the gallery above, the architecture will incorporate a 105-kilowatt-hour lithium-ion battery pack and a pair of electric motors for through-the-road all-wheel-drive. Federico De Medio, Maserati's head of vehicle validation, told us to expect over 500 horsepower and more than 300 miles of driving range. "We were able to install the battery pack in the lower part of the car while keeping the Giorgio platform, which is a very versatile architecture that can be multi-energy," he said. "I've heard people say, 'It can't underpin an EV!' Well, you can clearly see that it can." Maserati will rely on lightweight materials, like aluminum and carbon fiber, to partially offset the weight of the battery pack. It will give the Grecale a 400-volt electrical system, a solution chosen for its flexibility, and the motors that will power the SUV will not be the same units fitted to the Gran Turismo. Clearly, there is no one-size-fits-all answer to electrifying a portfolio of models as diverse as Maserati's. But, while electric cars make headlines, gasoline-powered cars make volume, and Maserati isn't giving up on that part of its range quite yet. It tentatively plans to offer only electric cars by 2030, but until then (and maybe even beyond then) it will let customers choose what they drive. "We are one of the few brands still making investments in two technologies: internal combustion and electric," said Bill Peffer, head of Maserati's American division. "People have asked us why. The reason is simple: We're adding products to the lineup, and the [EV] adoption curve is different in different parts of the world, so we're going to let the customer choose. The customer is going to decide what the rate is going to be, and we have the flexibility of ramping up or ramping down depending on demand. There's a long runway between now and 2030."

2022 Maserati Levante Trofeo Road Test | Paint the town red

AUBURN HILLS, Mich. -- It’s a transitional moment for Maserati and many of its contemporaries. WeÂ’re on the precipice of an electric future that is taking shape but not yet reality. Until that day comes, weÂ’re taking our final laps in things like the 580-horsepower Levante Trofeo. Dripping in attitude, sharp design and packing an engine that sounds ready for Imola, this Levante recalls everything Maserati has done well over its 108-year history, which predates Ferrari by three decades. Except for the sport utility body style, this vehicle could have been built by Maserati in almost any era. In 2022, however, itÂ’s not a template. Maserati will replace the Ferrari-built V8, like the one under the hood of my test vehicle, with its in-house Nettuno V6, a 600-hp twin-turbo engine that is MaseratiÂ’s biggest engine project in decades. Ultimately the brand will go all-electric. In the here and now, the Levante Trofeo is an attention-getting vehicle. Even more awe-inducing than the engine, the $17,000 Rosso Magma paint looks like it should come with a parole officer. It's available through the Fuoriserie Corse customization program and is by far the most expensive option on this 2022 Levante Trofeo, which stickers for $173,550. It almost appears iridescent in some lighting. Other add-ons include carbon-fiber paddle shifters ($450), painted 22-inch staggered wheels ($400) and gloss black brake calipers ($500). Being the Trofeo trim, itÂ’s already loaded with the best features from the Modena and GT variants.  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This is our first taste of the Levante since Maserati reshuffled the trim lineup for 2021. It wears the updated Maserati emblem and Trident, and Trofeo is spelled out in a script that has a vaguely 1980s vibe. Otherwise, this is the Levante weÂ’ve known for several years. It arrived on a bright and unusually cold spring morning, the booming bass of the exhaust note reverberating through my neighborhood. From the back, it cuts a bit of a Porsche silhouette, but up front the shark teeth grille leaves no doubt this is of Italian origin, specifically Maserati. It recalls things like the Alfieri concept, Tipo 60 Birdcage, and for a deep cut, the 1950s A6GCS racer. While the design up front borders on ostentatious, things are more measured in the back, where the roof slopes gently into the curvaceous fenders. Maserati also gets the details right.