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Maserati looking to book 13,000 sales of new Quattroporte in 2013

Europe's continuing financial woe is forcing automakers to get creative, and while Fiat may be scaling back its volume vehicles, it's looking to ramp up production of the exclusive Maserati brand. Following the debut of a new Quattroporte sedan, Fiat wants to boost Maserati sales to 50,000 vehicles by 2015. Maserati may lose as much as €7 million ($9.05 million) this year, and Fiat is betting big on Chrysler platforms and dealers to turn that around.
Currently regarded as a low-volume boutique carmaker, Maserati sold just 6,159 units last year, and 4,700 units through three quarters of this year. For 2013, Fiat boss Sergio Marchionne is targeting 13,000 in sales of the redesigned Quattroporte alone. Fiat apparently wants the brand's low volume image to change, hoping to position it closer to BMW and Porsche in the market.
The recent unveiling of the new Quattroporte will be followed by more new vehicle launches, including a crossover utility called Levante, and a long-promised sub-Quattroporte sedan, called Ghibli. The latter will share certain components with the Chrysler 300 sedan in an effort to optimize production costs. The Ghibli will be positioned to take on the BMW 5 Series and Mercedes-Benz E-Class. It's all in an effort to turn the profit tide for Maserati and its parent company Fiat amidst European economic turmoil.

Maserati betting big on Levante SUV

In 2014, Maserati was booming thanks to a sales spike, and executives contemplated capping production. The company's fortunes, however, have changed quickly this year. Its sales dropped 13 percent globally to 8,281 cars in the second quarter, and earnings were down 30 percent, according to Automotive News. This performance has led the company to pin its future hopes on the launch of the Levante crossover. The Levante arrives in the first half of 2016. An official debut is scheduled for sometime this year, according to the company's five-year plan, though the unveiling might be pushed back until the 2016 Detroit auto show in January, Automotive News reports. The Levante shares a platform with the Ghibli and reportedly will use its V6 engines. The crossover also is expected to have all-wheel drive. Patent drawings suggest a look reminiscent of the earlier Kubang concept (pictured above). FCA explains some of Maserati's current weakness is due to problems in China. Deliveries were down 37 percent there in the second quarter, according to Automotive News, and the country's weak economy isn't expected to let up soon. Related Video:

Stirling Moss-crashed 1956 Maserati 450S to be auctioned in Monaco

RM Auctions has some very special and expensive Italian sportscars of the 50s and 60s consigned for its auction in Monaco on May 10, but the one that currently carries the highest estimated value at between 4 and 5.5 million euros ($5.5 - $7.5 million) is a 1956 Maserati 450S with some very interesting provenance.
The Maserati started its life as a six-cylinder 350S that Stirling Moss drove in the 1956 Mille Miglia race. Unfortunately, the brakes failed, and it crashed into a tree and nearly into a ravine. Moss and his co-driver weren't injured, but the car was kaputt.
Maserati repaired it and used the chassis as a test mule for its new 5.7-liter V8 racecar called the 450S. It featured an extended wheelbase to fit the larger engine and a new body with a single seat. The racer hit the track again at the hands of Moss and Juan Manuel Fangio in the 1957 Buenos Aires 1000 KM but retired with transmission issues. Later that season, it crashed again at the 1957 Mille Miglia at the hands of driver Jean Behra. After that, the car sat around the workshop until it was sold without an engine in 1965.