2010 Maserati 4dr Sedan on 2040-cars

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Maserati's first electric car won't be a Tesla rival

Italian supercar makers haven't exactly embraced electric vehicles with gusto (the LaFerrari hybrid is about as close as you get), but that should change in the next few years. Ferrari's sibling brand Maserati tells Car and Driver that it's working on an electric vehicle that would be shown before 2020. And unlike other luxury car brands, Maserati doesn't plan on eating Tesla's lunch. It has to produce something "very different" to stand out, the company's Roberto Fedeli says. Think of something more like the GranTurismo coupe (see above) than yet another upscale sedan. Part of the challenge, Fedeli claims, is making a green machine that's exciting to drive. Breakneck acceleration is the only really thrilling aspect of EVs right now, he says – the sheer weight of those lithium-ion batteries dampens the enjoyment on twisty roads. A Maserati would have to be lighter on its feet. Also, the automaker will have to find a way to give its car character without a roaring gas engine under the hood. In that sense, Maserati's 2020 goal is realistic. It may not have much choice but to wait for battery technology to catch up to its ambitions. Related Video: This article by Jon Fingas originally ran on Engadget, the definitive guide to this connected life. News Source: Car and Driver Green Maserati Tesla Coupe Electric Luxury Performance

2022 Maserati Levante Trofeo Road Test | Paint the town red

AUBURN HILLS, Mich. -- It’s a transitional moment for Maserati and many of its contemporaries. WeÂ’re on the precipice of an electric future that is taking shape but not yet reality. Until that day comes, weÂ’re taking our final laps in things like the 580-horsepower Levante Trofeo. Dripping in attitude, sharp design and packing an engine that sounds ready for Imola, this Levante recalls everything Maserati has done well over its 108-year history, which predates Ferrari by three decades. Except for the sport utility body style, this vehicle could have been built by Maserati in almost any era. In 2022, however, itÂ’s not a template. Maserati will replace the Ferrari-built V8, like the one under the hood of my test vehicle, with its in-house Nettuno V6, a 600-hp twin-turbo engine that is MaseratiÂ’s biggest engine project in decades. Ultimately the brand will go all-electric. In the here and now, the Levante Trofeo is an attention-getting vehicle. Even more awe-inducing than the engine, the $17,000 Rosso Magma paint looks like it should come with a parole officer. It's available through the Fuoriserie Corse customization program and is by far the most expensive option on this 2022 Levante Trofeo, which stickers for $173,550. It almost appears iridescent in some lighting. Other add-ons include carbon-fiber paddle shifters ($450), painted 22-inch staggered wheels ($400) and gloss black brake calipers ($500). Being the Trofeo trim, itÂ’s already loaded with the best features from the Modena and GT variants.  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This is our first taste of the Levante since Maserati reshuffled the trim lineup for 2021. It wears the updated Maserati emblem and Trident, and Trofeo is spelled out in a script that has a vaguely 1980s vibe. Otherwise, this is the Levante weÂ’ve known for several years. It arrived on a bright and unusually cold spring morning, the booming bass of the exhaust note reverberating through my neighborhood. From the back, it cuts a bit of a Porsche silhouette, but up front the shark teeth grille leaves no doubt this is of Italian origin, specifically Maserati. It recalls things like the Alfieri concept, Tipo 60 Birdcage, and for a deep cut, the 1950s A6GCS racer. While the design up front borders on ostentatious, things are more measured in the back, where the roof slopes gently into the curvaceous fenders. Maserati also gets the details right.

Maserati ramping up production of Ghibli, Quattroporte

While Porsche may be relatively new to the four-door game, Maserati has been building the Quattroporte with few interruptions since 1963. But like its rival from Stuttgart, the Trident marque is rapidly shifting from a sports car company primarily to a manufacturer of high-end family transportation. Not only does it have the new Quattroporte on the market, but now it's got the Ghibli sedan as well and the Levante crossover on its way.
It's a gambit that's reaping huge benefits not only for Maserati itself but also for its newly merged parent company Fiat Chrysler Automobiles, which is finding the mass market less lucrative than it once was and is positioning both Maserati and Alfa Romeo against other luxury marques like BMW, Audi and Porsche. As a result, Maserati is considerably expanding its production.
Last month, Maserati sold over 3,000 cars, putting it on track to double its sales from 2013. But it's not about to stop there. With growing demand for its authentically Italian luxury sedans, Maserati is shifting more workers to its assembly plant in the Turinese suburn of Grugliasco (where the QP and Ghibli are made) and shortening vacation time to ramp production up from 750 cars per week to 900.