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Maserati cutting Ghibli, Quattroporte production on slowing demand

If Maserati is going to meet its ambitious sale targets, it's going to need to grow as fast as its cars can accelerate. But lately, the Trident marque has seen demand for its luxury sedans flattening, if not receding. And now Maserati has had to cut production to avoid overshooting demand. We've been seeing reports of production being trimmed at the company's Grugliasco plant near Turin, Italy, for over a month now. But while earlier reports seemed to indicate the trouble was rooted in supplier issues, the latest suggests that slowing demand is the culprit. According to Automotive News Europe, parent company Fiat Chrysler Automobiles has had to cut the number of shifts at Grugliasco (where the Ghibli and Quattroporte are produced) from 12 per week to 10. "Fiat has told us that workers at the Grugliasco plant will be working for three weeks out of four up until July," union leader Federico Bellono told ANE. "The company is predicting production of about 30,000 to 35,000 cars at Grugliasco this year. I think it will be closer to 30,000." Last year the plant produced 34,000 units, with the sedans accounting for the bulk of Maserati's sales. Of the 36,448 units the Modena-based automaker sold last year, 23,500 were Ghiblis and 9,500 were Quattroportes, with the GranTurismo accounting for just 3,500 units. That's up considerably from the total of 15,400 units it sold in 2013, but is still some ways off from the 50,000 it hopes to reach this year and the 75,000 it aims to achieve by 2018. The arrival of the upcoming Levante crossover, as well as the Alfieri sports car and new GranTurismo, will surely help. But if Maserati is going to reach its ambitious sales targets, it's going to have to find more buyers for its core sedans. Repeated requests made by Autoblog for comment from Maserati have yet to be answered, but we'll be sure to update you if and when relevant new information comes to light. Related Video:

2017 Maserati Levante wraps Italian style around an SUV

Maserati has a glittering history that dates to 1914. It's based on gorgeous sports cars, decadent sedans, and a rich motorsports heritage. Now comes a new chapter: the first Maserati sport-utility vehicle. Called the Levante, it will debut next month at the Geneva Motor Show and launch in Europe in the spring. The rollout will continue around the world throughout 2016. Maserati says the Levante will have gasoline and diesel engines, though it didn't specify what's under the hood for US-bound models. It will be assembled in Turin, and the company says the first units are already in production. Details are slim as far as the rest of the specs, but Maserati says the Levante will have an eight-speed automatic transmission and all-wheel drive capability. We also hear that serious off-road performance is one of the Levante's capabilities. The Levante carries many of the brand's styling cues, and the grille, curvy fenders, headlight shape, and vents will fit in with the rest of the brand's products, like the Ghibli and Quattroporte. Maserati joins Bentley, Rolls-Royce, Lamborghini, Porsche, and other traditional sporting brands that have added SUVs to their portfolios in an effort to remain relevant and capitalize on new revenue streams. Related Video: Featured Gallery Maserati Levante Geneva Motor Show Maserati

Camal Studio pays tribute to the Maserati GranTurismo

Although the Maserati GranTurismo may have looked pretty hot when it hit the scene in 2007, eight years on, it's starting to show its age. Maserati is focusing its attention on the new Quattroporte, Ghibli and upcoming Levante utility vehicle, but Camal Studio is evidently keen to pick up what Maserati has let fall by the wayside.
The design house, as you may recall, was founded by former Pininfarina designers - the same firm that penned the GranTurimso (among other Maseratis) in the first place. Camal calls its redesign the Tributo (a name which should require no translation) and it draws its inspiration from Maserati GTs past like the original Ghibli, Bora and Khamsin. The resulting design comes across as clean enough, but to our eyes somewhat unremarkable. And if you're going to go to the trouble of coachbuilding a Maserati, you might as well go for a bit more visual impact. But that's judging solely from the renderings, and that's just our opinion - the financially well-endowed customers Camal is going after may feel otherwise once they see it in the flesh.