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Maserati introduces Ghibli to Americans in Super Bowl spot

Fiat Chrysler Automobiles aired three commercials during this year's Super Bowl, and the first spot was given to Maserarti during the first quarter of the big game. The 90-second ad was used by Maserati to introduce its new midsize Ghibli luxury sports sedan to a very captive American audience.
Called Strike, the Ghibli commercial tells the familiar tale of the little guy who waits around for the world's giants to let down their guard. Scroll down to watch the spot yourself and let us know if it lives up to the high bar that Chrysler brands have set for themselves in past Super Bowls.

Maserati's Levante crossover gets cold weather test

With winter in full effect in the northern hemisphere, automotive engineers from across the globe have flocked to the fjords and towns of northern Sweden for winter testing. That includes teams from Maserati, who are pitting a mule for the Levante SUV against the snow, ice and bitterly cold temperatures. The last time we saw a Levante mule was in August. That vehicle, though, was riding dirty without any license plates, meaning it's impossible to know if the vehicle shown above is one and the same. Both sport an eye-catching shade of blue beneath their shape-distorting camo, and the wheels and heightened roof are the same too. Beyond that, there's not a lot to see that's new here. Maserati's decision to move testing north to Sweden while still using a mule is an interesting one. As our spies point out, considering how long this particular vehicle has been testing, we'd imagine it's only a matter of time before we see a Levante testing with a more production-based body, rather than the Ghibli shell that's been fitted here. Take a look at the spy photos of the new Levante, available up top.

2019 Maserati Levante Trofeo / GTS First Drive Review | Yes, you want the Ferrari V8

CARMEL-BY-THE-SEA, Calif. — The wine glasses are rapidly draining. It's getting late, and Maserati design chief Klaus Busse appears to be fighting a cold. Yet he can't resist sketching something on a menu to illustrate his point. The A6GCS quickly takes shape. One of the most celebrated Maseratis ever, Busse uses this beacon to reconcile the Italian marque's transition to crossovers. It's how he explains and rationalizes the Levante, a stylish SUV aimed directly at the Porsche Cayenne, BMW X6 and Mercedes GLE Coupe. The A6GCS, a rare, Pininfarina-built sports car, lives on in today's Maseratis, he argues. This includes the Levante, a handsome crossover aimed at suburban cruisers bored with the notion of German luxury. Can a brand with rich sporting heritage reconcile with evolving market trends? It must, even if the connection to a mythical 1950s racer is a bit tenuous. But a pair of Ferrari-powered V8 twins, the Levante GTS and Levante Trofeo, make that progression easier. Prodigious outputs of 550 and 590 horsepower help. They are the top-shelf Levantes. You buy them when the powerful twin-turbo V6 Levante and Levante S simply won't do. You're talking six-figure prices, decadent interiors and more than a bit of bling. Well-heeled professionals drive the Levante, which starts at $75,980 and packs 345 hp, or pony up $11,000 for the Levante S and its 424 horses. The V8 starts at $119,980 for the GTS, and the Trofeo comes in at a lofty $169,980. These buyers haven't just made it, they're likely set for life. "We're not in the boy racer clientele," Busse says. "There's a certain level of accomplishment that you feel in driving a Maserati." That's probably true. But should the Trofeo be associated with generational wealth? I'm pondering this as I pull a hard right, kick up some dirt and pull onto the Pacific Coast Highway. The ocean laps to my left as the eight cylinders unlimber and I find myself reaching 60 miles per hour with little effort. The quoted time is 3.7 seconds, which feels dead on. I cue up Corsa, the sportiest of the Levante's drive modes, one that's only available on the Trofeo. The road is winding. I fall into a rhythm as I make my way up the coast toward Big Sur. The car's selling point is the engine, but the Skyhook suspension with electronically controlled damping keeps this 4,784-pound SUV reasonably tied down and poised. The cabin is quiet, as expected for the segment, allowing for easy conversation.