2009 Maserati Quattroporte S Sedan 4-door 4.7l on 2040-cars

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Marchionne wants Maserati to be FCA's new Ferrari

Fiat Chrysler Automobiles is gearing up to spin Ferrari, its most profitable brand, off into another company, and float its stock on the open market. That means it's going to need another profit-driver to generate income for the rest of the group. And according to its chief executive Sergio Marchionne, that mantle will soon be picked up by Maserati. FCA is betting big on Maserati, which has long stood as a niche marque with a limited array of models and low sales numbers. In addition to the recently introduced Ghibli and Quattroporte sedans – now crucially offered with diesels and all-wheel drive – Maserati is preparing to roll out the Levante crossover that promises to do for the Modenese marque what the Cayenne did for Porsche. Due in part to the success of its first crossover, Porsche turned itself from a niche sports car manufacturer into an immensely profitable automaker that was (nearly) capable of buying out the entire Volkswagen Group. Maserati's resurgence is part of a two-pronged assault FCA is plotting against its German rivals. Maserati will be charged with taking on the higher end of the Mercedes, BMW, and Audi ranges (from the E-Class, 5 Series and A6 upwards). Meanwhile, Alfa Romeo will go after the lower end of the luxury spectrum with the new Giulia (aimed at the C-Class, 3 Series and A4) and other models to follow. FCA aims to turn Maserati and Alfa Romeo (along with Jeep) into global brands, broadening the narrow geographical appeal they have held until now. In order to generate enough profit to support the rest of the group as Ferrari has, Maserati will need to find a way to increase its profit margins. Bloomberg reports that Ferraris command a 13-percent profit margin, and while the ten percent that Maseratis list for is still triple that of the FCA average, slow sales are forcing some dealers to offer deep incentives that cut significantly into that margin. Related Video:

Recharge Wrap-up: DIY Tesla charging arm, Tesla vs. Maserati smackdown

A Tesla Model S owner built his own version of an automatic charging arm. Assumingly inspired by the creepy, snake-like prototype Tesla previewed a while back, Deepak Mital's autonomous robot – which he calls the Evtron – finds the plug on his Model S and connects the cable to begin charging. Mital says he plans to open source his design once he's finished. It may not be as "sensual" as Tesla's prototype, but people are less likely to flee it in terror. See the Evtron in action in the video above, and read more at Electrek. A Maserati dealership has taken down a comparison between the Ghibli and the Tesla Model S after a thrashing from the EV community. First of all, the Tesla corner pointed out that the listed price of the Model S 60 at $89,320 is misleading, as the current model starts at $66,000 (a loaded 2015 could be optioned up to the price stated by Maserati, but to call that a fair comparison to the $69,800 Ghibli is highly debatable). Other, older Tesla specs also angered the EV supporters. After a Reddit post and a subsequent backlash toward Maserati of Kirkland, the dealership removed the comparison from its website. Read more at Electrek. A new report predicts that the EV charging system market will generate $8.02 billion by 2022. The report from Allied Market Research, titled "World Electric Vehicle Charging System Market," says that the market will see a CAGR of 30.7 percent from 2016 to 2022. In terms of region, Europe will dominate the market, and home charging systems will outpace public chargers. Forces like unstable fuel prices and government programs to reduce carbon emissions will spur EV sales, which, in turn, will boost the market for charging systems. Read more in the press release below. Electric Vehicle Charging System Market is Estimated to Generate $8.02 Billion by 2022 A new report by Allied Market Research titled, "World Electric Vehicle Charging System Market", forecasts that the world electric vehicle charging system market would generate revenue of $8.02 billion by 2022, registering a CAGR of 30.7% during the forecast period, 2016-2022. In 2015, Europe was the highest revenue-generating region owing to the increasing penetration of home and commercial charging systems in countries such as the Netherland, Denmark, UK and France.

Maserati ramping up production of Ghibli, Quattroporte

While Porsche may be relatively new to the four-door game, Maserati has been building the Quattroporte with few interruptions since 1963. But like its rival from Stuttgart, the Trident marque is rapidly shifting from a sports car company primarily to a manufacturer of high-end family transportation. Not only does it have the new Quattroporte on the market, but now it's got the Ghibli sedan as well and the Levante crossover on its way.
It's a gambit that's reaping huge benefits not only for Maserati itself but also for its newly merged parent company Fiat Chrysler Automobiles, which is finding the mass market less lucrative than it once was and is positioning both Maserati and Alfa Romeo against other luxury marques like BMW, Audi and Porsche. As a result, Maserati is considerably expanding its production.
Last month, Maserati sold over 3,000 cars, putting it on track to double its sales from 2013. But it's not about to stop there. With growing demand for its authentically Italian luxury sedans, Maserati is shifting more workers to its assembly plant in the Turinese suburn of Grugliasco (where the QP and Ghibli are made) and shortening vacation time to ramp production up from 750 cars per week to 900.