2009 Maserati Quattroporte Base Sedan 4-door 4.2l on 2040-cars

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Maserati looking to book 13,000 sales of new Quattroporte in 2013

Europe's continuing financial woe is forcing automakers to get creative, and while Fiat may be scaling back its volume vehicles, it's looking to ramp up production of the exclusive Maserati brand. Following the debut of a new Quattroporte sedan, Fiat wants to boost Maserati sales to 50,000 vehicles by 2015. Maserati may lose as much as €7 million ($9.05 million) this year, and Fiat is betting big on Chrysler platforms and dealers to turn that around.
Currently regarded as a low-volume boutique carmaker, Maserati sold just 6,159 units last year, and 4,700 units through three quarters of this year. For 2013, Fiat boss Sergio Marchionne is targeting 13,000 in sales of the redesigned Quattroporte alone. Fiat apparently wants the brand's low volume image to change, hoping to position it closer to BMW and Porsche in the market.
The recent unveiling of the new Quattroporte will be followed by more new vehicle launches, including a crossover utility called Levante, and a long-promised sub-Quattroporte sedan, called Ghibli. The latter will share certain components with the Chrysler 300 sedan in an effort to optimize production costs. The Ghibli will be positioned to take on the BMW 5 Series and Mercedes-Benz E-Class. It's all in an effort to turn the profit tide for Maserati and its parent company Fiat amidst European economic turmoil.

One-off Maserati GranTurismo models celebrate the brand's past and future

The new Maserati GranTurismo is headed to the 2023 Milan Design Week to show off some of the different outfits it can wear. The Italian company's Fuoriserie department, which handles one- and few-off requests from customers, prepared a pair of one-of-a-kind coupes. Maserati calls the Design Week-bound models GranTurismo One Off Prisma and GranTurismo One Off Luce, respectively. "Prisma" means "Prism" in Italian (coincidentally, the name also appeared on a three-box version of the original Lancia Delta) while "luce" translates to "light" (as in, what the sun emits, not how you'd describe a Mazda MX-5 Miata). Both will be difficult to miss if you're walking around the show floor. Designed as a celebration of Maserati's past, present, and future, the Prisma is painted in no less than 14 different colors. Two of those colors look to the future, according to the carmaker, while the remaining 12 are colors that were offered on the GranTurismo's predecessors. Amaranto — a purple-ish color — was available on the 1947 A6 1500, and Oro Longchamps was offered on the 1973 Khamsin. Once the colors were applied to the body, over 8,500 letters that spell the name of historic Maserati models were applied by hand to create a second layer. At the other end of the spectrum, the Luce (shown above) represents Maserati's future. It's not as colorful as the Prisma but it's equally eye-catching: it features a mirror-like finish, a laser-etched pattern, and a color that the company describes as being "almost absent." We're told that this treatment makes the contours of the car blend into their surroundings, though so far we've only seen a sketch of the car — it likely looks quite a bit different when you're standing in front of it. Maserati used a recycled type of nylon called EcoNyl throughout the interior. Maserati hasn't announced what the future holds for the two design studies. They might join the company's collection, or they could end up in a lucky collector's garage. As for the regular-production model, it's scheduled to reach showrooms across the nation this month with a twin-turbocharged, 3.0-liter V6 and a base price set at about $174,000. The next-generation GranCabrio convertible isn't far behind. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Stellantis ready to kill brands and fix U.S. problems, CEO Tavares says

  MILAN — Stellantis is taking steps to fix weak margins and high inventory at its U.S. operations and will not hesitate to axe underperforming brands in its sprawling portfolio, its chief executive Carlos Tavares said on Thursday. The warning for lossmaking brands is a turnaround for Tavares, who has maintained since Stellantis was created in 2021 from the merger of Italian-American automaker Fiat Chrysler and France's PSA that all of its 14 brands including Maserati, Fiat, Peugeot and Jeep have a future. "If they don't make money, we'll shut them down," Carlos Tavares told reporters after the world's No. 4 automaker delivered worse-than-expected first-half results, sending its shares down as much as 10%. "We cannot afford to have brands that do not make money." The automaker now also considers China's Leapmotor as its 15th brand, after it agreed to a broad cooperation with the group. Stellantis does not release figures for individual brands, except for Maserati which reported an 82 million euro adjusted operating loss in the first half. Some analysts say Maserati could possibly be a target for a sale by Stellantis, while other brands such as Lancia or DS might be at risk of being scrapped given their marginal contribution to the group's overall sales. Stellantis' Milan-listed shares were down as much as 12.5% on Thursday, hitting their lowest since August 2023. That brings the loss for the year so far to 22%, making them the worst performer among the major European automakers. Few automotive brands have been killed off since General Motors ditched the unprofitable Saturn and Pontiac during a U.S. government-led bankruptcy in the global financial crisis in 2008. Tavares is under pressure to revive flagging margins and sales and cut inventory in the United States as Stellantis bets on the launch of 20 new models this year which it hopes will boost profitability. Recent poor results from global carmakers have heightened worries about a weakening outlook for sales across major markets such as the U.S., whilst they also juggle an expensive transition to electric vehicles and growing competition from cheaper Chinese rivals. Japan's Nissan Motor saw first-quarter profit almost completely wiped out on Thursday and slashed its annual outlook, as deep discounting in the United States shredded its margins. Tavares said he would be working through the summer with his U.S. team on how to improve performance and cut inventory.