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Maserati reorganizes, tries to sharpen the trident

When's the last time we posted on a run of comprehensive success at Alfa Romeo or Maserati? True, Maserati nearly tripled its U.S. sales from 4,768 in 2013 to 12,942 in 2014. However, the brand's been stuck around that number ever since, selling 13,711 units in 2017. Worse, those figures highlight how far Maserati has fallen behind its own goals. In the last five-year plan, the brand targeted 75,000 global sales this year — then downgraded the target to 50,000 in June this year. At 26,400 units through the first nine months of 2018, short of Poseidon surfacing to work some deus ex machina, even that reduced goal won't be met. New Fiat Chrysler CEO Mike Manley is working to give Maserati the leaders and support it needs to point the trident in the right direction. On an analyst call at the end of October, Manley said, "With hindsight, when we put Maserati and Alfa together, it did two things. Firstly, it reduced the focus on Maserati the brand. Secondly, Maserati was treated for a period of time almost as if it were a mass market brand, which it isn't and shouldn't be treated that way." In October 2016, FCA named Reid Bigland to head Alfa Romeo and Maserati; this was back when Alfa Romeo dreamed of selling 400,000 cars annually by 2018. When Manley named his new executive teams last month, after assuming the CEO post following Sergio Marchionne's death in July, Manley separated Alfa Romeo and Maserati. Tim Kuniskis, who had taken over from Bigland, now heads Alfa Romeo and Jeep. Manley then restored Harald Wester to the head of Maserati. Wester ran Maserati from 2008 to 2016, after which he became FCA's chief technology officer, a role he maintains in the latest shuffle. Wester poached Jean-Philippe Leloup from Ferrari. LeLoup ran Ferrari's Central and Eastern European business operations; he now heads a concern called Maserati Commercial. Al Gardner, head of Maserati's North American dealer network since 2015, keeps that role and takes over as head of Maserati North America. Maserati has favorable brand value, but the leadership will confront almost every other problem a brand can have. Half the automaker's sales come from China, and the economic slowdown there is a serious drain on the numbers. In Europe, the WLTP emissions protocol, bloated inventories, and the need for incentives have dulled the edge. Sales worldwide are down 26 percent this year.

Recharge Wrap-up: DIY Tesla charging arm, Tesla vs. Maserati smackdown

A Tesla Model S owner built his own version of an automatic charging arm. Assumingly inspired by the creepy, snake-like prototype Tesla previewed a while back, Deepak Mital's autonomous robot – which he calls the Evtron – finds the plug on his Model S and connects the cable to begin charging. Mital says he plans to open source his design once he's finished. It may not be as "sensual" as Tesla's prototype, but people are less likely to flee it in terror. See the Evtron in action in the video above, and read more at Electrek. A Maserati dealership has taken down a comparison between the Ghibli and the Tesla Model S after a thrashing from the EV community. First of all, the Tesla corner pointed out that the listed price of the Model S 60 at $89,320 is misleading, as the current model starts at $66,000 (a loaded 2015 could be optioned up to the price stated by Maserati, but to call that a fair comparison to the $69,800 Ghibli is highly debatable). Other, older Tesla specs also angered the EV supporters. After a Reddit post and a subsequent backlash toward Maserati of Kirkland, the dealership removed the comparison from its website. Read more at Electrek. A new report predicts that the EV charging system market will generate $8.02 billion by 2022. The report from Allied Market Research, titled "World Electric Vehicle Charging System Market," says that the market will see a CAGR of 30.7 percent from 2016 to 2022. In terms of region, Europe will dominate the market, and home charging systems will outpace public chargers. Forces like unstable fuel prices and government programs to reduce carbon emissions will spur EV sales, which, in turn, will boost the market for charging systems. Read more in the press release below. Electric Vehicle Charging System Market is Estimated to Generate $8.02 Billion by 2022 A new report by Allied Market Research titled, "World Electric Vehicle Charging System Market", forecasts that the world electric vehicle charging system market would generate revenue of $8.02 billion by 2022, registering a CAGR of 30.7% during the forecast period, 2016-2022. In 2015, Europe was the highest revenue-generating region owing to the increasing penetration of home and commercial charging systems in countries such as the Netherland, Denmark, UK and France.

Bid on the very first Maserati Ghibli Spyder [w/video]

In reviving the Ghibli nameplate, Maserati may have applied it to a sedan this time around. But the original Maserati Ghibli was a coupe – and as anyone who knows their history of exotic Italian automobiles will tell you, it also bred a convertible. What you see here is the first example, and now it's going up for auction during Monterey Car Week. Maserati only built 128 examples of the Ghibli Spyder, designed by Giorgetto Giugiaro for Ghia, making it a highly sought-after roadster and an icon of its time. This Ghibli – bearing chassis number AM115/S 1001 – wasn't merely one of them. It was the factory prototype, the one which the Modenese automaker displayed at both the Turin Motor Show in 1968 and the Geneva Motor Show in '69. The production models that followed featured some subtle changes, particularly to the trunk, filler caps, and door handles. But rather than hold on to the prototype, Maserati sold this yellow show car when it was done with it. The roadster was bought by one Ruggiero Capuano in 1969, who had it for six years before selling it to Libero Girardi, an Italian-American and Ferrari mechanic in Rhode Island, who in turn transferred ownership to John Ferro, his son-in-law. Ferro drove it for over a decade before putting it in storage for the better part of 30 years. Its current owner bought it from Ferro, took it out of storage, and put it on the concours circuit, picking up numerous trophies along the way. Having been properly stored, the Ghibli Spyder never required much restoration, and remains in highly original condition. That ought to make it a hot item even among the other notable lots that RM Sotheby's has lined up for Monterey this year. Though the auction house isn't saying how much it expects the prototype to sell for, Sports Car Market records that a Ghibli Spyder (also in yellow) was sold by Artcurial in Paris last year for over $1 million. Considering the provenance and condition of this prototype, we'd expect it to sell for even more. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 1968 Maserati Ghibli Spyder Prototype - AM115/S 1001 View 41 Photos News Source: RM Sotheby'sImage Credit: Darin Schnabel/RM Maserati Auctions Convertible Concept Cars Classics Pebble Beach RM Sotheby's maserati ghibli