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The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

Maserati and Lamborghini pull out of Iran

Daimler is out, Toyota is out, Porsche is out, Hyundai, PSA Peugeot-Citroën are out and when it comes to selling cars in Iran, now Maserati and Lamborghini are out, too. The definitive pullouts of those last two automakers are said to be reactions to a press conference held by a group called United Against Nuclear Iran (UANI). The group highlights businesses that sell in both the US market and Iran, and works to get those businesses to choose one market or the other.
UANI said it had sent letters to Maserati and Lamborghini about their dealings in Iran, but that the letters went unanswered. Mark Wallace, head of UANI and a former US ambassador to the United Nations, held a press conference in October of last year that referenced the two companies. Apparently Lamborghini contacted Wallace just after the press conference and told him "they were out, they weren't doing any business in Iran anymore."
Discussions with Maserati then took place, and the Italian automaker said it had been out of Iran ever since Fiat announced it was leaving the country in May 2011. UANI said Maserati had been in talks with an Iranian distributor, however, and that distributor was continuing to use the Maserati name. The carmaker has since cut all ties with Iranian interests and has prevented its name from being used, adding that its new models will not be able to be sold there because they won't pass regulations the country's regulations.

Maserati electrified the new Grecale SUV, and it's the top performer

Maserati is going electric, first with the announcement of the GranTurismo Folgore, its first electrified performance car, and now with the reveal of the Grecale Folgore electric SUV. The brand announced the vehicle at the Shanghai Auto Show this week, along with the promise that all its models would offer electric options by 2025. The 550-horsepower electric SUV gets a dual-motor powertrain, which delivers 605 pound-feet of torque, and standard all-wheel drive. Maserati promises a range of around 311 miles (500km) and a top speed of 137 mph. Compare that with the gas-powered Grecale Modena’s 325 horsepower, and itÂ’s clear this will be the performance halo of the SUV line. Though electric, the Grecale Folgore retains MaseratiÂ’s signature grille look and trident logo up front. ItÂ’s a more traditional presentation than the weird closed-off nose many EVs carry, and the automaker left its iconic three-porthole styling element on the front fenders. Wheel sizes range from 19 to 21 inches, depending on the market, and the SUV gets gloss-black exterior trim. Maserati installed a 12.3-inch touchscreen and an 8.8-inch digital gauge cluster and said that many of the Grecale FolgoreÂ’s controls have gone digital in the infotainment system. Wireless Apple CarPlay and Android Auto join a few Chinese-market apps like WeChat and Baidu CarLife, and the Maserati digital assistant system has been updated for the electric SUV. Grecale Folgore buyers can work with Maserati on home or public charging solutions, including facilitating charging across Europe and China. The automaker can facilitate home charging installation, including shipping a wallbox charger to buyersÂ’ homes or offices. The SUV itself comes with 400-volt electric architecture, as well as battery preconditioning and temperature management to ensure the fastest charging. We donÂ’t have pricing or a U.S. release date for the new SUV, but Maserati talked more about its first EV, the GranTurismo Folgore, at the show. The car features more than 750 horsepower at the wheels and an 800-volt electrical system for ultra-fast charging. Gas versions of the car are available with up to 542 horsepower from a twin-turbo V6. Green Auto Shanghai Maserati Electric