2007 Maserati Quattroporte M139 on 2040-cars

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Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

Maserati Grecale and Alfa Romeo Tonale delayed

MILAN — Maserati on Monday delayed the launch of its new Grecale SUV until the spring of 2022 from November this year due to a global chip shortage. The announcement by the luxury brand, part of Stellantis, comes as a shortage of semiconductors forces automakers around the world to slow or suspend production. Maserati said its decision stemmed from ongoing disruptions in the supply of parts. "In particular, due to a scarcity of semiconductors, production volumes would not adequately meet expected global demand," Maserati said in a statement. A global premiere for the Grecale, which will be produced in Cassino in central Italy, was initially scheduled for Nov. 16. Stellantis this month also confirmed it would present the Tonale, the new Alfa Romeo SUV, next March after it had been expected at the end of this year. Stellantis, formed this year though the merger of Fiat Chrysler and France's PSA, has halted production at several plants, including in Europe and Canada, due to the chip shortage. It has forecast it will produce 1.4 million fewer vehicles this year. The FIM-CISL union has said the impact of a semiconductor shortage on Stellantis' Italian production this year will be worse and longer-lasting than the damage to output caused by the COVID-19 pandemic in 2020. Related video:

FCA is setting a five-year strategy: Here's how the last one played out

We're slightly more than four years removed from Sergio Marchionne last five-year plan for FCA, a tell-all where the Italian-American automaker divulged its plans for the 2014 through 2018 model years. It was a grand affair, where Sergio told FCA investors that all was right in Auburn Hills, Alfa Romeo and Maserati were making comebacks, and the fifth-gen Dodge Viper received a mid-cycle refresh. You can read every last one of those past predictions right here. We're on our way to Europe to see Sergio's sequel, coming out Friday straight from FCA's Italian headquarters. (Bloomberg reports a plan to expand Jeep and Ram globally, combine Alfa Romeo and Maserati into a single division for an eventual spinoff, and downsizing Fiat and Chrysler. Also, EVs.) But before we arrive in Italy and find out exactly what Marchionne has planned for 2019 through 2023 as his last act as CEO, let's take a minute to tally up the results of his last term based on the same scoresheet we used in 2014. Now, we're only five months into 2018, so much of this — including vehicles like the Ram HD and Jeep Grand Wagoneer — could still debut this year. For those, we'll mark things TBD. We're not going to draw any conclusions or make any objectionable remarks. We're simply going to let the stats speak for themselves.