2006 Maserati Quattroporte on 2040-cars

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Maserati Levante production starting next year, Alfieri could come within 28 months

Maserati is on a roll. The new Ghibli and Quattroporte have been huge successes, and it unveiled the gorgeous Alfieri concept (pictured above) at the 2014 Geneva Motor Show. The next step for the brand is getting the Levante crossover into production.
"We are getting Mirafiori ready for production [of the Levante]. The first bodies are expected for 2015," said Fiat CEO Sergio Marchionne to Reuters in Geneva. He also said that there isn't much keeping the Alfieri off the streets. "The platforms and motors are there. Technically, production could start in 24-28 months," he said. However, Marchionne refused to say whether the company would actually give the concept a green light to be built.
Fiat hopes to be profitable again by 2016, and while its acquisition of Chrysler is certainly going to help, rejuvenating Alfa Romeo and Maserati are also a major part of the plan. In 2013, the Italian luxury brand saw sales more than double to 15,400 vehicles. Maser is still far away from its goal of selling 50,000 units by 2015, but it's quite a start. Fiat bought Maserati in 1993, but business went through a decade or more of doldrums and falling sales. It appears that the century-old brand is finally finding a path forward with some gorgeous new cars.

Latin music star Ren? P?rez destroys own Maserati to send kids a message

Can destroying a car be art? That question comes a bit too late for the Maserati Quattroporte seen above. The act depicted is from the music video for Adentro by Puerto Rican hip-hop act Calle 13 new single.
While the video is not yet online, the making-of featurette is available below and shows the luxury sedan getting beat with a baseball bat (and more) by the group's frontman René Pérez. According to Latin Gossip, Pérez wants to send his fans a message not to place too high a value in material objects. The Maserati represents a time in his life of too much excess, it seems...
The guy might have an argument, but it still seems pretty wasteful to destroy a perfectly good Italian sports sedan. We will be curious to see how far the destruction goes, but you can get a peak at it in the video below.

Maserati Grecale announced as new compact crossover set to debut next year

Maserati is on a roll right now, and the Italian brand has just teased another new model: Grecale. Judging by the silhouette (and the information Maserati provided), it’s a smaller SUV than the Levante. Think Porsche Macan or BMW X3 size. Its stubby nose, small body and short overhangs all make it appear much smaller. The name “Grecale” is derived from the name for the north-east wind from the Mediterranean Sea. It seems Â…. fine. It sounds a lot better if you say it with Italian pronunciation, as opposed to an American gre-kale. Naming the Grecale after a wind is normal for Maserati. The Mistral, Ghibli, Levante, Bora, Merak and Khamsin are all named after famous winds, too. One final detail Maserati provided is the most telling of all, though. ItÂ’ll be built at FCAÂ’s Cassino, Italy, plant, which is the current home of Giulia and Stelvio production. The takeaway here is that itÂ’ll be a Stelvio-based crossover riding on the Giorgio platform. From a performance standpoint, that is fantastic. The Stelvio Quadrifoglio is one of the best-driving crossovers in the world, and a Maserati version of this car sounds like a recipe for success. WeÂ’re not sure how much the two will share at this stage, but now that Maserati has a firecracker of a V6 with the Nettuno, it can use its own engine for propulsion. Maserati claims the “Grecale is destined to play a leading role for the brand,” so weÂ’re expecting to be impressed when it debuts. ThereÂ’s more than just the Grecale to look at here, though. Maserati also flashed a silhouette of the next Gran Turismo that is coming in 2021. Most of it is left to our imagination, but weÂ’re happy to see Maserati is revamping its whole lineup. The Grecale is truly the big news of the day, especially since crossovers continue to be a seriously hot commodity. Watch out for a debut next year sometime. Related Video: