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Maserati to halt production for one week in November

When it comes to selling cars, exciting new product is king. This is a fact Maserati is learning the hard way as it struggles to hit aggressive internal sales targets set by its Fiat Chrysler Automobiles ownership. And now a report from Reuters indicates that Maserati will be forced to shutter its Grugliasco plant near Turin, Italy, for one full week in November. Rewind back to 2013 and things were looking really good at Maserati. The brand had rolled out a new version of its four-door flagship, the Quattroporte, a smaller and somewhat more accessible sedan one rung below in the form of the Ghibli, and a new line of twin-turbo engines in both six- and eight-cylinder guises. A sales spike seemed imminent. That's exactly what appeared in 2014, as Maserati topped our end-of-the-year sales chart with a monster 171-percent gain in the United States when compared to the year prior. Like we said, product is king. The first signs of trouble brewing at Maserati rose into our consciousness in January of 2015, as, here in the States, the Italian brand took a monster nosedive in sales. That month's 20-percent decline would prove no anomaly, as February's 43-percent decline would attest. For the next few months of 2015, sales remained basically flat as allegations of shady sales accounting practices hit the news. In September, the last month sales data is available, the brand saw a drop of nearly 34 percent. How does Maserati expect to fix its lagging sales? Exciting new product, naturally, this time in the form of the long-awaited, highly anticipated Levante crossover. While Maserati's history is full of grand-touring coupes and four-door sedans, CUVs are all the rage right now. In other words, as long as the Levante isn't terrible, it really ought to bring the brand's sales back to 2014 levels. Following the Levante, Maserati has promised a new coupe based on the design of the Alfieri Concept it showed off at the 2014 Geneva Motor Show, and that will surely bring another hefty dose foot traffic into showrooms as the next product wave. FCA is banking on turning Maserati from a niche player into a meaningful contributor to its sales chart. If that plan has any hope of turning into a reality, it's clearly going to take a lot more shiny new product to make it happen. Here's hoping the Levante is the next positive step in that direction. Related Video:

Lightning strikes behind the grille of Maserati's first hybrid model

Maserati's first production-bound hybrid powertrain will be inaugurated by the Ghibli, its entry-level model. The Italian firm released a short preview video to announce the model's imminent global debut. Posted on its official Facebook page, the 10-second-long video shows the front end of a Ghibli with blue lightning crashing across its grille, a feature that will presumably not be available on the production car. Although it doesn't reveal the hybrid's final design, let alone what's behind the grille, the flick confirms the gasoline-electric Ghibli will not look drastically different than the gasoline-only model. Minor trim differences will set the two sedans apart. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. As we've previously reported, we expect the Ghibli will receive a plug-in hybrid drivetrain (rather than mild or standard hybrid technology) capable of powering it on electricity alone for short distances. It will stand proud as the first in a long line of electrified Maserati models, because every car the brand releases in the coming years will incorporate some degree of electrification. Additional hybrid models are in the pipeline, and the replacements for the GranTurismo and GranCabrio due out in 2021 and 2022, respectively, will be Maserati's first electric cars. Maserati will introduce the hybrid Ghibli online on July 16 at 1 p.m. in Modena, Italy, which is 7 a.m. in New York City and 4 a.m. in Los Angeles. Additional information (including details about American availability) will be published right after the car breaks cover, and deliveries are tentatively scheduled to start before the end of 2020. What's next? The on-going COVID-19 pandemic side-tracked Maserati's plans, but 2020 remains on track to become one of the most significant years in the company's 106-year long history. It's putting the final touches on a mid-engined coupe tentatively called MC20 that will receive a new, 630-horsepower V6 engine developed in-house. The two-seater's unveiling is now scheduled for September 2020, and it will hit the track shortly after its introduction.

Maserati teases MC20 prototype again reminiscing about the Targa Florio

Maserati spent its weekend reminiscing about victory in the 1940 Targa Florio, putting an MC20 prototype to work enhancing the gravitas of the anniversary. After winning the Targa in 1937, 1938, and 1939 with the Maserati 6CM and its 1.5-liter supercharged inline-six throwing 175 horsepower, the House of the Trident showed up in 1940 with the brand new 4CL powered by a 1.5-liter turbocharged four-cylinder cranking 220 hp. Luigi Villoresi, who'd driven the 6CM to triumph the year before, crossed the line first in the 4CL to close out European racing until the end of World War II. With a return to racing on the automaker's mind, Maserati took a camouflaged MC20 to the same Favorita Park roads that hosted the Targa. The soft-focus spy shots were taken in front of the Floriopoli stands, a stretch of bunting and banners not far from the Targa start line as historic competitors headed into the Sicilian mainland. The MC20 is as photogenic in these shots as all the others, and as mysterious. The automaker seems intent on making everyone wait until the September debut to for any details that the prototype doesn't put on display. Prime among enthusiast interest is the powerplant. With Ferrari shutting down its supply of engines to the fellow Modenese sports car maker, Maserati says its new mid-engined coupe will be "the first car to use [its] new engine, brimming with innovative technological contents, developed and built by Maserati in-house." Short odds figure on a molto potente twin-turbo V6 sending power to the rear wheels through an eight-speed dual-clutch transmission, the long money isn't afraid to bet on a 4.0-liter twin-turbo V8  to replace the F154 V8 that Ferrari provides. With race engineers undoubtedly sorting out a version for sports car racing as we speak, Maserati will certainly hope the competitive version matches the exploits of the 4CL. The vintage race car took pole in its first race, earned its first victory two races later, snatched up a bag of silverware before WWII, won the first race held in Europe after the war ended, and continued winning in 4CL and 4CLT trim until 1951 to take 31 total victories — nine more than the MC12 race car. Related Video: