1985 Maserati Quattroporte on 2040-cars

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Proof that the Maserati-powered Lazareth LM847 quad actually works

The craziest thing about the Lazareth LM847 isn't the 4.7-liter V8 engine sourced from Maserati. It's not the four-wheeled motorcycle design. It's not even the fact that its axles are hinged to allow the machine to lean into corners. No, the craziest thing is that the LM847 actually works. See for yourself in the video up above. Granted, the rider isn't pushing the LM847 very hard. In fact, he may as well be riding a scooter. It's got 470 horsepower and 457 pound-feet of torque, which means it really should be quite fast in a straight line. But considering the 880-pound weight, awkward-looking riding position, single-speed transmission, and the massive amount of torque wrenching the bike to its side when the engine is revved, we don't blame the rider for taking it easy. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Lazareth Auto-Moto via YouTube, Asphalt & Rubber Maserati Automakers Motorcycle Special and Limited Editions Videos lazareth quad

Maserati bringing a car that "opens up new frontiers" to Paris

We're not expecting to see a production version of the coming mid-engined Maserati coupe, expected to be named GranSport, for another few years; however, we might see it in concept form in just a few weeks at the Paris Motor Show. Australian site Car Advice got hold of an e-mail Maserati sent to friends of the Trident, and the first of the six cars mentioned is a "world premiere of a car that opens up new frontiers in terms of exclusiveness, performance and style."
Car Advice says it has been told that this will be a concept form of the GranSport, the GranTurismo replacement set to take on the Porsche 911 with ample use of carbon fiber and a 1,200-kilogram (2,600-pound) curb weight or thereabouts. The GranTurismo's 4.7-liter V8 hasn't been ruled out of the engine bay yet according to reports, but rumors persist that it will use the Ferrari-sourced twin-turbo V6 with 442 horsepower running power to the rear wheels through a seven-speed dual-clutch transmission, and have a 0-60 time of something like four seconds.
We can't see the full content of the e-mail, but among the other five cars that have been announced for the stand are the GranTurismo Sport and GranTurismo MC Stradale. With the 2014 Quattroporte not appearing until the 2013 Detroit Auto Show, the Kubang concept said to be retired before the debut of the production version at the 2014 Detroit show and the Levante still just a wee mule, guesses for the three remaining three would be variations on current models. Not that there's anything wrong with that when it's Maserati we're talking about...

Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.