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Alfieri headed for production based on strong Maserati sales

Maserati has been on a heck of a product surge recently. After years of subsiding on versions of the previous Quattroporte and the aging GranTurismo, the Modense automaker rolled out the new Quattroporte the year before last, the Ghibli last year, it will introduce the Levante crossover next year and - according to the latest intel - will begin production of the Alfieri sports car the year after that.
The Alfieri concept debuted just last month at the Geneva Motor Show, taking the form of a two-door sports car foreshadowing the brand's new design language. Reception was positive, but it appears that sales of Maserati's existing models is what's giving the Alfieri the green light.
According to Automotive News, citing an interview given by Maserati chief Harald Wester on Bloomberg Television, the brand has been getting 3,500 orders per month, putting it on track to sell 42,000 units this year - nearly three times as much as the 15,400 it sold in 2013. The profits generated off those orders could be enough by themselves to offset the losses which Fiat is expected to record this year based on flagging sales for the Fiat, Alfa Romeo and Jeep brands in Europe.

Maserati's new North American CEO is Chrysler's dealer guru

There's been a bit of a shakeup among the executive ranks at Chrysler and Maserati, as the Italian sports car manufacturer has appointed Peter Grady as its new North American CEO. Grady, who we imagine is about to get a very nice upgrade to his company car, will retain his role as vice president of dealer network development for Chrysler and Chrysler Capital, and is replacing Bob Graczyk at Maserati.
"It is with pleasure and anticipation that I welcome Peter to Maserati. He brings to our company nearly 30 years of leadership and experience. His background and industry expertise will be a great basis for the continued expansion of Maserati in North America," said Maserati CEO Harald Wester in a statement.
Also joining the team at Maserati is Saad Chehab, who previously worked for the Chrysler and Lancia brands and will be the new head of marketing for the Italian brand. He'll be replaced by Al Gardner, the former boss of Chrysler's southeast business center, as the head of Chrysler brand, according to Automotive News.

2017 Maserati Quattroporte First Drive

When German companies launch a new luxury sedan, they chat about more power, better economy, and leveraged links to Silicon Valley's hottest microchip and graphics powerhouses. It's not like that in Italy. The Mediterranean peninsula only has one authentic maker of luxury sedans, and cutting-edge consumer technology has never been Maserati's forte. Beautiful cars, sure. Compelling engine notes, yup. The prioritization of handling emotion above cornering speed and even ride quality? Absolutely. Three years ago Maserati thought that blueprint would be enough for its all-new Quattroporte. It wasn't. For starters, the car wasn't beautiful. Compared to the filigreed purity of its predecessor, the QP (as they call it in Modena) looked awkward, even clunky. A big part of that was the sheer scope of the 124.8-inch wheelbase, which made it nigh impossible to deliver the proportional elegance and unfussed panel pressings of its predecessor. Still, the added length provided rear legroom that takes surveyors to measure. More important than what it had (and whether that was good or bad) was what it didn't have. There was no button on the remote to open the trunk, no self-parking system, no reversing camera, definitely no 360-degree camera setup, no radar cruise control, no semi-autonomous steering, and no modern navigation or infotainment. By far the biggest Maserati (at 207.2 inches, it dwarfs most of the standard versions of almost any sedan, anywhere), the Quattroporte now has some small visual changes and enough driver-assistance stuff (like radar cruise) to bring it up to German levels. At least, that's the on-paper argument. Not one of the 2017 model's visual upgrades is metallic. The changes include a new plastic grille (inspired by the design language of the Alfieri concept car), updated lights, and some very subtle differences between the sportier GranSport and the more luxurious GranLusso versions, two new trim packages. The aero guys have been busy, too, with a flat floor and a new Air Shutter that lowers drag by 10 percent and by itself improves the fuel consumption by three percent (anything else is down to stop-start). In a tech, tech, tech world, the Quattroporte is the anti-Tesla. There are no plans to give the big boy any form of hybrid power much less a plug-in hybrid powertrain. Maserati's engineers look at you funny for mentioning hydrogen fuel cell or battery-electric power.