1975 Maserati Merak on 2040-cars

Auto blog

Ghibli PHEV will launch Maserati's electrification offensive

The hybrid variant of the Maserati Ghibli  announced in 2019 is allegedly scheduled to make its public debut during the 2020 Beijing Motor Show. The yet-unnamed model will launch the Italian brand's electrification offensive. Sources familiar with Maserati's plans told Automotive News Europe the Ghibli hybrid will greet the public for the first time when the Beijing show opens its doors on April 21. Going hybrid in China makes sense on several levels. It's an important market for Maserati, the current-generation Ghibli (pictured above) broke cover at the 2013 Shanghai auto show, yet it's a country it has struggled to gain a secure foothold in. Adding electrified options to its range could give its annual Chinese sales a big boost because officials are promoting cars with a plug to curb pollution. There's no word yet on what kind of hybrid technology the Ghibli will receive, though Automotive News Europe speculated it will be a plug-in setup capable of powering the sedan on electricity alone for short distances. Similarly, it's too early to tell if the Italian firm will drop a hybrid powertrain into the Ghibli as we know it and push it to the market, or if it will also make visual, tech, and other mechanical updates to the seven-year-old model. Maserati hasn't commented on the report, and it hasn't announced when the Ghibli hybrid will make its debut; it only pledged to release the model in 2020. Similarly, we don't know if the sedan will be sold in the United States yet. We've reached out to the company for clarification, and we'll update this story if we learn more. Looking ahead, every model Maserati releases will incorporate a degree of electrification. Some will be hybrids, we expect the existing Quattroporte and Levante models will receive gasoline-electric technology, and we know the replacements for the GranTurismo and the GranCabrio due out in 2021 and 2022, respectively, will be the firm's first battery-electric models. There's a new sports car right around the corner, too, and rumors indicate it will be aimed at the Lamborghini Huracan Evo, but we'll need to be patient to find out what's under the camouflage. Related Video:

Stellantis ready to kill brands and fix U.S. problems, CEO Tavares says

  MILAN — Stellantis is taking steps to fix weak margins and high inventory at its U.S. operations and will not hesitate to axe underperforming brands in its sprawling portfolio, its chief executive Carlos Tavares said on Thursday. The warning for lossmaking brands is a turnaround for Tavares, who has maintained since Stellantis was created in 2021 from the merger of Italian-American automaker Fiat Chrysler and France's PSA that all of its 14 brands including Maserati, Fiat, Peugeot and Jeep have a future. "If they don't make money, we'll shut them down," Carlos Tavares told reporters after the world's No. 4 automaker delivered worse-than-expected first-half results, sending its shares down as much as 10%. "We cannot afford to have brands that do not make money." The automaker now also considers China's Leapmotor as its 15th brand, after it agreed to a broad cooperation with the group. Stellantis does not release figures for individual brands, except for Maserati which reported an 82 million euro adjusted operating loss in the first half. Some analysts say Maserati could possibly be a target for a sale by Stellantis, while other brands such as Lancia or DS might be at risk of being scrapped given their marginal contribution to the group's overall sales. Stellantis' Milan-listed shares were down as much as 12.5% on Thursday, hitting their lowest since August 2023. That brings the loss for the year so far to 22%, making them the worst performer among the major European automakers. Few automotive brands have been killed off since General Motors ditched the unprofitable Saturn and Pontiac during a U.S. government-led bankruptcy in the global financial crisis in 2008. Tavares is under pressure to revive flagging margins and sales and cut inventory in the United States as Stellantis bets on the launch of 20 new models this year which it hopes will boost profitability. Recent poor results from global carmakers have heightened worries about a weakening outlook for sales across major markets such as the U.S., whilst they also juggle an expensive transition to electric vehicles and growing competition from cheaper Chinese rivals. Japan's Nissan Motor saw first-quarter profit almost completely wiped out on Thursday and slashed its annual outlook, as deep discounting in the United States shredded its margins. Tavares said he would be working through the summer with his U.S. team on how to improve performance and cut inventory.

The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.