2022 Maserati Mc20 on 2040-cars

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The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

Maserati MC20 bringing twin-turbo V6 to September debut

There is a touch more information on the pieces going into the Maserati MC20, starting with intel to Car and Driver that the mid-engined coupe will launch with a "new twin-turbo V6 rumored to make more than 600 horsepower." Last time we heard about the flagship coupe created to return Maserati to the race track — and serve as a halo to burnish the entire lineup and drive more impressive global sales — the rumblings predicted a hybrid V6 making 600 hp or thereabouts. Mystery shrouds the engine's displacement, but the stillborn Alfa Romeo 8C and GTV were predicted to get a 3.0-liter twin-turbo V6. When Car magazine asked a Fiat Chrysler engineer if the MC20's engine would take that motor and enlarge it to 3.6 liters, the response was, "Displacement costs only pennies, but pays back big bucks in power and torque."  C/D writes that a hybrid version of the twin-turbo V6 comes later. Car predicts the electronics crank output to roughly 700 horsepower, which can't be a random number since Alfa Romeo touted the now-dead 8C as having "700+ combined horsepower." The naturally aspirated mill and its sequential turbochargers send power exclusively to the rear wheels through a Getrag eight-speed dual-clutch transmission. The hybrid models, perhaps earning the Trofeo name signifying top-tier grunt, go all-wheel drive with "e-modules" on the front axle. Previous scuttlebutt pegged the most intense trim as having three electric motors, which sounds like the setup found in other super coupes like the Acura NSX, placing one e-motor between the engine and transmission, the others on the front axle. The lineup eventually welcomes a battery-electric model, too, as well as a convertible. Rumor has a massaged version of the carbon tub from the Alfa Romeo 4C sitting between the front axle and engine, although longer and wider and sitting on a longer wheelbase.   With the novel coronavirus still upending everything, the MC20 debut has been moved from May to September. C/D figures a starting price of around $160,000 when the model goes on sale in the U.S. next year, after launching in Europe toward the end of 2020. That theoretical price might sound substantial, but it only adds $9,000 to the MSRP of the current GranTurismo Convertible. Car's figure comes in a little higher, at "less than GBP200,000," around $250,000 U.S. Related Video:      

Audi gets Q2 and Q4 badges in trademark swap with FCA

Audi has swapped trademarks with Fiat Chrysler Automobiles to snare the rights to the Q2 and Q4 badges for upcoming crossover SUVs. Audi CEO Rupert Stadler confirmed at the Detroit Motor Show that the automaker had finally persuaded FCA to release the two names that would let Audi lock up the Q1 to Q9 badges for its growing SUV family. Audi already plans to drop the Q2 name onto its MQB-based city crossover five-door this year, while the Q4 badge will slot onto the rump of a coupe-like version of the next Q3. It will also reserve the Q1 badge for a 2018 baby crossover, based around the architecture of the next A1 hatch. The A1 will share a lot of its engineering with Volkswagen's Polo-based soft-roader, dubbed T-Cross in concept form. The German company has also pounced on the naming rights for SQ versions of all of its Q-cars, along with F-Tron to cover the day when it pushes hydrogen fuel cell cars into production. Stadler insisted that no money had changed hands in order to pry the two badges off FCA, admitting that they had "each found something we needed." "We promised each other we wouldn't disclose what it cost, but it was not something they were willing to sell," Stadler said. "We tried to get it years ago and they said 'No, never,' but there is never 'never' in business. ... This year I went back to them with a proposal and we talked and there were some negotiations and then we agreed to it." Those negotiations are believed to have centered on a trademark swap with a Volkswagen Group name that FCA desperately (evidently) wants to use on a Fiat, Alfa Romeo, Chrysler, Dodge or Maserati. Asked if Audi had given FCA a trademark in return for Q2 and Q4, Stadler replied, "Something very much like that, yes." Audi has used Italian names on past concept cars that FCA could be interested in, such as the 2001 Avantissimo concept and the 2003 Nuvolari coupe. The latter was named after legendary pre-war racer Tazio, who won grands prix for both Alfa Romeo and Audi's forerunner, Auto Union. Both are unlikely trade chips, with laws in Europe preventing the trademarking of the names of actual people. There is always "quattro" (Italian for "four"), but after investing nearly four decades locking it in as an Audi all-wheel-drive name, it's just not anything like trade bait.