2023 Maserati Levante Gt on 2040-cars

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Maserati reorganizes, tries to sharpen the trident

When's the last time we posted on a run of comprehensive success at Alfa Romeo or Maserati? True, Maserati nearly tripled its U.S. sales from 4,768 in 2013 to 12,942 in 2014. However, the brand's been stuck around that number ever since, selling 13,711 units in 2017. Worse, those figures highlight how far Maserati has fallen behind its own goals. In the last five-year plan, the brand targeted 75,000 global sales this year — then downgraded the target to 50,000 in June this year. At 26,400 units through the first nine months of 2018, short of Poseidon surfacing to work some deus ex machina, even that reduced goal won't be met. New Fiat Chrysler CEO Mike Manley is working to give Maserati the leaders and support it needs to point the trident in the right direction. On an analyst call at the end of October, Manley said, "With hindsight, when we put Maserati and Alfa together, it did two things. Firstly, it reduced the focus on Maserati the brand. Secondly, Maserati was treated for a period of time almost as if it were a mass market brand, which it isn't and shouldn't be treated that way." In October 2016, FCA named Reid Bigland to head Alfa Romeo and Maserati; this was back when Alfa Romeo dreamed of selling 400,000 cars annually by 2018. When Manley named his new executive teams last month, after assuming the CEO post following Sergio Marchionne's death in July, Manley separated Alfa Romeo and Maserati. Tim Kuniskis, who had taken over from Bigland, now heads Alfa Romeo and Jeep. Manley then restored Harald Wester to the head of Maserati. Wester ran Maserati from 2008 to 2016, after which he became FCA's chief technology officer, a role he maintains in the latest shuffle. Wester poached Jean-Philippe Leloup from Ferrari. LeLoup ran Ferrari's Central and Eastern European business operations; he now heads a concern called Maserati Commercial. Al Gardner, head of Maserati's North American dealer network since 2015, keeps that role and takes over as head of Maserati North America. Maserati has favorable brand value, but the leadership will confront almost every other problem a brand can have. Half the automaker's sales come from China, and the economic slowdown there is a serious drain on the numbers. In Europe, the WLTP emissions protocol, bloated inventories, and the need for incentives have dulled the edge. Sales worldwide are down 26 percent this year.

Swedish toymaker offers a wooden Maserati collection

In some ways, Maserati had it easier in the 1980s. We don't necessarily mean in a financial sense, or that the cars were especially reliable, but it has to be said both the Biturbo and the third generation Quattroporte are both simple, three-box shapes that are easy to re-create from blocks of solid wood. The Swedish toy company Playsam offers the Alfieri concept, the Levante SUV and open-wheel Maserati race cars in wooden toy car form, and the production portfolio is planned to be enlarged later. Maserati has plenty of classic designs for Playsam to re-create, but our tip is to look into the Biturbo style cars if they want to take a break from all those swoopy shapes you can see in the slideshow above. Maybe they could even offer the Chrysler TC by Maserati with a detachable hardtop: Those round opera windows must be really easy to drill in place. Browsing the online store, the prices for the Playsam's Maserati products are far higher than the toymaker's conventional $70 wooden toy car range, at over $370 apiece. But like the real counterparts, they should not just sit untouched: We would rather see them being used. Related Video:

The Rolls-Royce Phantom leads this month's list of discounts

Every month, we take a look at vehicle sales data in America to pick out the vehicles with the largest monetary discount. Usually, the list is dominated by high-performance two-door luxury sports cars. This month is different. Much to our surprise, the 2020 Rolls-Royce Phantom stands above all others with an average discount of $18,588 off the price quoted on its window sticker. Now, it bears mentioning that an $18,000-plus discount still only represents 3.46% of its $537,500 average retail price, and that the resulting $518,912 cost to drive off the showroom floor still makes the Phantom an extremely expensive range-topping luxury sedan. Still, even very wealthy people won't snicker at that kind of savings. Up next is another unlikely newcomer to the biggest-discount chart: the 2020 Porsche Taycan. The electric super sedan's average sticker price of $152,250 is cut to $135,707 after a discount of $16,453 is lopped off. That represents a savings of nearly 11%. We can't say how many of the Taycan's buyers over the last month will be able to claim tax rebates due to the Taycan's status as an electric vehicle, but that could potentially represent a further cut off the car's sticker. Rounding out the top three is the 2020 Maserati Quattroporte. Buyers of this Italian luxury sedan are saving an average of $13,839 for an average transaction price of $87,646. We normally only share the top three, but this month's list is interesting enough that we'll share some more. In fourth and fifth place are the 2020 Mercedes-Benz S-Class (with an average $13,239 discount) and the 2021 BMW 7 Series (with an average $12,435 discount) followed by the 2020 Rolls-Royce Wraith — interestingly enough also with a savings of 3.46% — and the 2020 Maserati Levante and Ghibli. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.