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Maserati Fuoriserie customization program arrives in the U.S.

Furioserie means "custom-built" in Italian, and luxury automaker Maserati introduces the word to U.S. and Canada with its Fuoriserie customization program. Now, this isn't custom custom, the way one would order a one-of-one Ferrari. It's more like Maserati's version of BMW Individual or Mercedes-Benz designo, opening access to new styles and colors, but doing so with the starting point of three themed collections. We're not given too many details about how details distinguish the themes, but the Corse collection focuses on the brand's racing heritage, using "innovative pigments" to re-create historically accurate colors, and including "original components" (what other kind are there for an OEM?). Unica, which means "unique," serves fans of contemporary fashion, art and culture with color and materials palettes that look forward to next year's trends. Futura goes on ahead of the others, highlighting "an appreciation for technology and new materials" that balance performance with sustainability from the worlds of product design, interior decor and sportswear. As examples of what can be done, Maserati created three Fuoriserie vehicles. The Corse-dressed Ghibli Trofeo adopts a livery recalling the Maserati Birdcage in Trofeo Blu, with 21-inch dark Orione ("orion") wheels red brake calipers outside, black and grey sport seats with the brand's Zegna Pelletessuta leather coverings and gloss carbon macro twill trim inside. We're not sure which collection the Orange Zest Metallic Levante Trofeo with its 22-inch Orione wheels pulls from, but it's got a full grain black leather interior with contrast stitching in a "living coral" hue. The Quattroporte Trofeo gets Verde Royale Metallic exterior paint, a set of 21-inch Orione wheels with black brake calipers, and the same Zegna-dressed sport seats and gloss carbon macro twill trim. There's a survey Fuoriserie shoppers can take to find out which collection matches their personality. And that's only a starting point, Maserati saying that salespeople will work with the customer "to determine [the customer's core values" and so create an appropriately representative car.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

2019 Maserati Levante GTS First (Wet) Drive Review | A brief taste of a Ferrari-flavored SUV

If it rained any harder, someone would've had to scrounge up an extremely old man to build a giant ship and start herding animals. Lake Huron is dryer. My shoes were still unwearably soggy the next day. So, not exactly the best environment to sample the 550-horsepower, V8-powered leviathan of a performance SUV known as the 2019 Maserati Levante GTS. Sure, it has all-wheel drive and a limited-slip rear differential, but those are traction aids, not magic. In any event, our time with the "lesser" of two V8-powered Levantes would be limited, compromised and extremely damp, but several laps around the M1 Concourse in Pontiac, Mich., nevertheless provided a taste of what one might expect under better conditions. Chiefly, you can expect noise. Beautiful, beautiful noise. Even with our heads and ears encased in helmets, the V8 sang a nasty warbling wail. Though built by Ferrari in Maranello, the 3.8-liter twin-turbo V8 doesn't build to the expected screaming Italian crescendo – it's deeper, more muscular and still deeply invigorating. You'd undoubtedly drive like a buffoon just to hear the thing. Second gear may be popular. Maserati Levante GTS View 8 Photos Stuffing a V8 into the Levante was never originally intended. It was only supposed to have a V6. Nevertheless, a group of engineers secretly took it upon themselves to see if they could fit the Quattroporte GTS' V8 into the Levante, because why not? Turns out they could and in the process, even beef up the engine. Rather than being lambasted by their bosses for going rogue on their little skunkworks project, Maserati instead green-lit not one but two V8-powered Levantes: the 550-hp GTS and 590-hp Trofeo. See, screwing around at work does have its benefits. The differences between GTS and Trofeo are largely horsepower, some minor cosmetic differences, and the Trofeo's extra standard equipment and heftier price tag. Respectively, that would be $121,475 and $171,475. The priciest V6-powered Levante S GranSport goes for $93,475. Maserati Levante Trofeo View 13 Photos Maserati didn't stop with the engine, however. The chassis was tuned to handle all those extra prancing horses, and while suspension componentry is shared with the rest of the line, tuning is specific for the V8's. The Sport Skyhook adaptive damping system was also retuned, while the air springs feature six different height levels spanning a total of 3 inches from its lowest to highest position.