New 2013 Maserati Granturismo Coupe Sport V8 Nav Leather Blue Alcantara on 2040-cars

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Maserati cutting Ghibli, Quattroporte production on slowing demand

If Maserati is going to meet its ambitious sale targets, it's going to need to grow as fast as its cars can accelerate. But lately, the Trident marque has seen demand for its luxury sedans flattening, if not receding. And now Maserati has had to cut production to avoid overshooting demand. We've been seeing reports of production being trimmed at the company's Grugliasco plant near Turin, Italy, for over a month now. But while earlier reports seemed to indicate the trouble was rooted in supplier issues, the latest suggests that slowing demand is the culprit. According to Automotive News Europe, parent company Fiat Chrysler Automobiles has had to cut the number of shifts at Grugliasco (where the Ghibli and Quattroporte are produced) from 12 per week to 10. "Fiat has told us that workers at the Grugliasco plant will be working for three weeks out of four up until July," union leader Federico Bellono told ANE. "The company is predicting production of about 30,000 to 35,000 cars at Grugliasco this year. I think it will be closer to 30,000." Last year the plant produced 34,000 units, with the sedans accounting for the bulk of Maserati's sales. Of the 36,448 units the Modena-based automaker sold last year, 23,500 were Ghiblis and 9,500 were Quattroportes, with the GranTurismo accounting for just 3,500 units. That's up considerably from the total of 15,400 units it sold in 2013, but is still some ways off from the 50,000 it hopes to reach this year and the 75,000 it aims to achieve by 2018. The arrival of the upcoming Levante crossover, as well as the Alfieri sports car and new GranTurismo, will surely help. But if Maserati is going to reach its ambitious sales targets, it's going to have to find more buyers for its core sedans. Repeated requests made by Autoblog for comment from Maserati have yet to be answered, but we'll be sure to update you if and when relevant new information comes to light. Related Video:

2024 Maserati GranTurismo reveals its evolutionary, still-sybaritic interior

After our own Ronan Glon visited Maserati HQ in Modena, Italy to view the 2024 GranTurismo, he wrote, "I can't tell you much about the interior; I saw it, but I'm sworn to automotive omerta until early 2023. What I can say is that Maserati went to significant lengths to make the GranTurismo a true four-seater, and a pair of average-sized adults should be relatively comfortable in the rear seats." The Italians have finally released images of the new GranTurismo interior, and while we're still waiting to have a proper seat in the coupe, we can't detect that any lies have been told.  For those who found the new car's exterior much more evolutionary than one would have expected from not just a rebooted car, but a rebooted brand, the interior also retains familiar cues. The steering wheel is the biggest departure from the past, the new helm looking more like something out of a Mercedes-AMG product. There's a new screen beneath the infotainment display in the center console that appears to be devoted to HVAC controls. And there's no shift lever anymore; paddle shifters do the work of changing cogs in the eight-speed automatic transmission fitted to the ICE-powered trims. Otherwise, the Maserati clock assumes its usual place atop the dash between vent registers, the instrument panel lines create a strong sense of dual cockpits, and the leather looks as sumptuous as ever. The automaker only provided galleries for two of the three trims to be released, the Modena and Trofeo. Both get the 3.0-liter Nettuno V6, which makes 490 horsepower and 443 pound-feet of torque in the Modena, 550 hp and 479 lb-ft in the Trofeo. The two variants are distinguished inside by details like different leather patterning on the instrument panel and seats, more vibrant cross-stitching in the Trofeo, and a black Start button in the Modena versus the blue Start button in the Trofeo. Outside, the Trofeo wears carbon fiber embellishments like the front intake surrounds, rocker panel extensions, and decklid spoiler. We don't have interior images of the battery-electric GranTurismo Folgore yet. It likely has other interior surprises for us. Maserati will begin delivering the new GranTurismo in the second quarter of 2023. Pricing will start at around $200,000.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Maserati announces the official end of its V8s

We all knew this was coming. Maserati announced it was going all-electric by 2030, so the end was definitely in sight for the V8. But now it's crystal clear. Maserati will end production of its V8s at the end of this year. The company says that there will still be some V8-powered models on sale into 2024. We're assuming that's based on inventory that may not have yet sold or been delivered by the end of 2023. Maserati will have a little something, though, to celebrate its road-going V8 history, which dates back to 1959 and its 5000 GT coupe. It will launch two special editions, the Ghibli 334 Ultima and the Levante V8 Ultima. These will be revealed in July at the Goodwood Festival of Speed. Those models will join the existing Trofeo versions of the Levante, Ghibli and Quattroporte that are on sale now, all with V8s. Maserati didn't say anything about upgrades to the V8 itself. So presumably, it will remain the familiar twin-turbo 3.8-liter V8 making 572 horsepower that is available in other trims now. Any additional changes to the special edition cars will probably be colors, trimmings and maybe handling tweaks. Even if Maserati wasn't going all-electric, the V8's days were probably numbered. The new top-dog engine is the twin-turbo 3.0-liter V6 used in the Grecale Trofeo and the MC20 supercar. In the MC20, it makes 620 horsepower; more than the V8. But of course, even that new V6's days are numbered. All of Maserati is going electric, and while the internal combustion models aren't being phased out just yet, every model has electric versions on the way under the Folgore name. That includes the mainstream models such as the new Grecale SUV as well as the sports cars including the new GranTurismo and the MC20. Those electric models aren't far away, either. Maserati's goal is to have electric versions of all its models by the end of 2025, and hybridization isn't part of the plan. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.