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The Maserati Bora turns 50. It was 'the thinking man's exotic'

The Maserati Bora made its debut at the Geneva Motor Show in March 1971, meaning the V8-powered supercar from Modena has just turned 50 years old. It arrived at a time when the Italian sports car manufacturers were undergoing a paradigm shift to the mid-engined layout that defines the modern supercar. The Bora (not to be confused with the VW sedan we knew as the fourth-generation Jetta) was named after a winter wind that blows from the Alps to the Adriatic Sea. Though it holds the distinction of being the first Maserati to employ the mid-engine configuration, it was a bit of a latecomer, following on the heels of Lamborghini's 1966 Miura, De Tomaso's 1964 Vallelunga and Ferrari's 1967 Dino 206 GT. However, it was a dramatic departure from the curvaceous designs of the 1960s. Skinned in an avant-garde wedge penned by legendary designer Giorgetto Giugiaro of Italdesign, the Bora was like a concept car come to life. Its most distinguishing characteristic, the unpainted A-pillars and roof, were polished stainless steel, a preview of Giugiaro's DeLorean that would not arrive for another decade. Any resemblance to De Tomaso's Mangusta was probably a coincidence (or the fact that it too was a Giugiaro design). The Bora's massive rear glass area showed off its aluminum twin-cam V8, nestled in a racecar-like steel-tube subframe. Motors came as either a high-revving 4.7-liter unit good for 310 horsepower and 325 pound-feet, or a torquier 4.9-liter producing 320 hp and 355 lb-ft. Delivered through a smooth-shifting ZF five-speed, it carried the car from 0-60 in a reported 6.6 seconds, and onward to a top speed of 174 mph. The Bora modernized Maserati, offering a four-wheel independent suspension for the first time behind the Trident badge. The Bora was considered more liveable than a Countach, thanks to features like double-paned glass between the cabin and engine compartment, a carpeted engine cover, and adjustable pedal box. Though overshadowed by its contemporaries from Maranello and Sant'Agata Bolognese, the Bora was considered the thinking man's exotic. As evidence of its decidedly un-basic following it was even cited in 1984's The Adventures of Buckaroo Banzai Across the 8th Dimension, describing the evil Dr. Emilio Lizardo's escape from imprisonment: "Last night he kills a guard, breaks out of Trenton Home for the Criminally Insane. Ten minutes later, he cops a Maserati Bora.

Maserati showcasing opulent Levante options in New York

Fiat Chrysler CEO Mike Manley said last year that it was a mistake to pair Maserati with Alfa Romeo because it suggested Maserati was a mass-market brand. Now on its own, this year the house of the trident begins to unfurl its luxury wings. The Ghibli, Quattroporte, and GranTurismo Convertible will be on hand, but focus rests on the Levante SUV for the New York Auto Show. Maserati plans North American debuts of its One of One Customization Program and the brand-exclusive Pelletessuta interior designed by Ermenegildo Zegna. One of One ushers Maserati buyers into the same realm of possibilities that BMW's Individual or Porsche Exclusiv does for those German brands, the standard over the gateway reading, "Anything is Possible." Up to now, the GranTurismo - the carmaker's second-oldest offering - has offered the greatest range of customization. Yet those stock choices in hue and finish pale when compared to One of One's "thousands of interior and exterior options" wrought by "Italian artisanal craftsmanship." As Maserati did in Geneva when debuting the program, a celebrity will visit the New York show stand to take delivery of "their never seen before" One of One Levante GTS. The general population gets the keys to the One of One program "in the near future." The other show car will be a bronze Zegna Levante S Q4 GranSport with the new Pelletessuta woven Nappa leather interior. Said to be a lightweight material created by the Italian fashion house, both durable and comfortable, Pelletessuta will only be available in Maseratis. The carmaker seems to have done us a disservice by posting photos of the material in black, or perhaps they're trying to lure us to the show to see it for ourselves. The new leather won't be available in North America until spring of 2020, so if your mind had already begun considering a calico-cat-matched One of One interior in a Gattara-colored Ghibli, it's going to be a minute.

Maserati Ghibli dies by 2024, replaced by smaller Quattroporte EV

In March, when Maserati divulged some of its electrification plans, the automaker's head of product planning said: "We strongly believe that there is a future for the sedan, but probably not for two sedans. One will be enough to meet demand." The company made it clear which of its two sedans would get the nod by letting the world know that the next-gen Quattroporte sedan and Levante crossover would get electric powertrains only. We have a timeline for the demise of the smaller four-door, Maserati's Australian general manager Grant Barling telling Australian news outlet Drive that "The Ghibli will move into run-out phase into 2024." Assuming international markets are on the same timeline, that gives Ghibli intenders two years to stump up the cash for the mid-size Italian thoroughbred. What's good for the Ghibli, but bad for enthusiasts, is that the BMW 5 Series competitor won't cross the Styx alone — it's taking the Ferrari-sourced F154 twin-turbo 3.8-liter V8 with it. In Ghibli Trofeo trim, that engine produces 580 horsepower, 538 pound-feet of torque, and an engine note that will let every creature in the underworld know, "I'm coming."  And yet the Ghibli isn't going away completely. Barling said, "The plan is for the Ghibli and Quattroporte to become one. So the Quattroporte will become a short-wheelbase [model] – Ghibli-sized, but called a Quattroporte." Seems Maserati likes the Ghibli sales volumes but Quattroporte brand recognition. The Ghibli made up 33% of Maserati's global sales last year while the Quattroporte only accounted for 7%. The former nameplate returned in 2013 as a four-door sedan after being a 2+2 grand tourer hardtop and convertible as well as a four-seat coupe, while the Quattroporte has been on sale as a luxury sedan continuously through six generations since 1963.  If there's an ICE engine to keep the Maserati sound alive, it will be the twin-turbo 3.0-liter Nettuno V6 launched with the MC20. The Folgore electric trims will be responsible for the other side of Maserati sound, starting with the GranTurismo Folgore debuting next year with three motors and around 1,200 horespower.   Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Maserati Grecale walkaround