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Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

Slow Chinese market delays Maserati and Alfa Romeo models

We already told you that Alfa Romeo was delaying the Giulia sedan and an unnamed CUV, but now things are getting worse. According to Bloomberg, Maserati has delayed the Alfieri sports car. And it's all China's fault. The faltering Chinese domestic market, which is experiencing its slowest period of growth in nearly three decades, is forcing Fiat Chrysler to rethink its plans for its Italian models, Bloomberg reports. Rather than going for models that would likely be popular in China, including the Alfa CUV and a larger sedan, the company will shift its focus and bring out updated MiTo and Giulietta hatchbacks, both of which would play better in Europe, an unnamed source within FCA told Bloomberg. This news is notable because it shows that FCA boss Sergio Marchionne's ambitious product transformation is not progressing as smoothly as planned. In the MiTo's case, the company is willing to go back on its original strategy. The subcompact hatch wasn't supposed to survive beyond 2016, but Bloomberg is reporting an update is due by the middle of next year. As for Maserati, well, there's not much to say. The Alfieri was supposed to go on sale next year, and now it's not. There's no word on how (or even if) Maserati's priorities will shift to another vehicle, or if this is simply a matter of money being distributed away from one of FCA's brands and toward another. Related Video: News Source: BloombergImage Credit: Andy Wong / AP Alfa Romeo Maserati Sergio Marchionne FCA alfa romeo giulia alfa romeo mito alfa romeo giulietta maserati alfieri

2022 Maserati Ghibli, Levante and Quattroporte get new trim levels

Maserati's three-car lineup soldiers into 2022 with some new trim levels for the Ghibli and Quattroporte sedans and the Levante crossover SUV. Say arrivederci to the GranLusso and GranSport nameplates and buongiorno to the new GT and Modena monikers. They join the Trofeo, which arrived last year as the top-of-the-line variant for sedans after having been introduced on the Levante in 2018. In the Ghibli, the GT is powered by the 3.0-liter twin-turbo V6 making 345 horsepower and 369 pound-feet of torque. It also gets 18-inch alloy wheels and chrome accents outside, with leather "comfort" seats and Dark Mirror trim inside. The Ghibli Modena features a 424-horsepower version of the V6 engine with 428 lb-ft. Restyled bumpers with black inserts and 20-inch wheels complete the look outside, while the interior boasts "wraparound" leather seats. The top-drawer Ghibli Trofeo returns with its Ferrari-built 580-horsepower twin-turbo 3.8-liter V8 with 538 lb-ft of torque (top speed: 203 miles per hour). The Ghibli Trofeo is also denoted by its carbon-fiber exterior trim, 21-inch wheels and red brake calipers. The Quattroporte GT uses the same 345-hp twin-turbo V6 as the Ghibli GT. The bigger sedan does upgrade to 19-inch wheels outside and what Maserati refers to as "radica" trim inside. In the Quattroporte also, the Modena again uses the 424-hp V6, rolls on 20-inch wheels and is dressed up inside with piano black accents. The Quattroporte Trofeo also rocks the 580-horse twin-turbo V8, carbon-fiber exterior, 21-inch wheels and red brake calipers. The Levante GT again uses the 345-hp V6 but deviates from the sedans with its 19-inch wheels and piano black interior accents. The Levante Modena gets the 424-hp V6, but a Levante-exclusive Modena S model swaps in a 550-hp version of the turbocharged V8. The Levante Modena S also has black exterior elements (the Nerrissimo Pack) and red calipers. The Levante Trofeo gets the full 580-horse version of the V8, again with carbon-fiber exterior trim and 21-inch wheels (with 22-inch available). Pricing has not yet been released for the 2022 Maseratis, although the cars are available to order starting July 1. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.