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Auto blog
Maserati rules out smaller Macan rival
Tue, Mar 17 2015These days every luxury automaker is going after the Porsche Cayenne with a crossover of its own. Among those coming up is the Maserati Levante, which will mark the Trident marque's first foray into high-riding territory. But don't expect it to follow up with a Macan rival as well. Speaking with Autocar, Maserati chief Harald Wester ruled out the possibility of a smaller crossover to join the Levante in the Modenese automaker's lineup, ostensibly because doing so would step on the toes of other brands under the Fiat Chrysler umbrella – particularly with Alfa Romeo set to launch a crossover of its own. "We are an extremely complex multi-brand group and to have every doing a little bit of everything is not the right way," Wester told the British magazine. "In this business, you should never say 'no' in a dogmatic way, but my personal opinion is that Maserati wouldn't want to go below the Levante in size." And Wester's opinion goes a long way in the halls in Turin and Auburn Hills: he's head of both the Maserati and Alfa Romeo brands, and is also the group's Chief Technology Officer. That's something that has never seemed to deter the Volkswagen Group, though, where Bentley is gearing up to take on its sister company's Cayenne with the upcoming Bentayga and is also said to be considering a Macan rival. And that's to say nothing of other SUVs occupying similar size and price positions from Volkswagen, Audi and potentially Lamborghini. Which only serves to underline the different approaches taken by Europe's two largest automakers. Look for the Levante to debut at the 2016 Detroit Auto Show.
Maserati reorganizes, tries to sharpen the trident
Mon, Nov 19 2018When's the last time we posted on a run of comprehensive success at Alfa Romeo or Maserati? True, Maserati nearly tripled its U.S. sales from 4,768 in 2013 to 12,942 in 2014. However, the brand's been stuck around that number ever since, selling 13,711 units in 2017. Worse, those figures highlight how far Maserati has fallen behind its own goals. In the last five-year plan, the brand targeted 75,000 global sales this year — then downgraded the target to 50,000 in June this year. At 26,400 units through the first nine months of 2018, short of Poseidon surfacing to work some deus ex machina, even that reduced goal won't be met. New Fiat Chrysler CEO Mike Manley is working to give Maserati the leaders and support it needs to point the trident in the right direction. On an analyst call at the end of October, Manley said, "With hindsight, when we put Maserati and Alfa together, it did two things. Firstly, it reduced the focus on Maserati the brand. Secondly, Maserati was treated for a period of time almost as if it were a mass market brand, which it isn't and shouldn't be treated that way." In October 2016, FCA named Reid Bigland to head Alfa Romeo and Maserati; this was back when Alfa Romeo dreamed of selling 400,000 cars annually by 2018. When Manley named his new executive teams last month, after assuming the CEO post following Sergio Marchionne's death in July, Manley separated Alfa Romeo and Maserati. Tim Kuniskis, who had taken over from Bigland, now heads Alfa Romeo and Jeep. Manley then restored Harald Wester to the head of Maserati. Wester ran Maserati from 2008 to 2016, after which he became FCA's chief technology officer, a role he maintains in the latest shuffle. Wester poached Jean-Philippe Leloup from Ferrari. LeLoup ran Ferrari's Central and Eastern European business operations; he now heads a concern called Maserati Commercial. Al Gardner, head of Maserati's North American dealer network since 2015, keeps that role and takes over as head of Maserati North America. Maserati has favorable brand value, but the leadership will confront almost every other problem a brand can have. Half the automaker's sales come from China, and the economic slowdown there is a serious drain on the numbers. In Europe, the WLTP emissions protocol, bloated inventories, and the need for incentives have dulled the edge. Sales worldwide are down 26 percent this year.
Why Italians are no longer buying supercars
Wed, 08 May 2013Italy is the wound that continues to drain blood from the body financial of Italian supercar and sports car makers. The wound was opened by the country's various financial police who decided to get serious about superyacht-owning and supercar-driving tax cheats a few years ago, by noting their registrations and checking their incomes. When it was found that a rather high percentage of exotic toy owners had claimed a rather low annual income - certain business owners were found to be declaring less income than their employees - the owners began dumping their cars and prospective buyers declined to buy.
Car and Driver has a piece on how the initiative is hitting the home market the hardest. Lamborghini sold 1,302 cars worldwide in 2010, 1,602 cars in 2011 and 2,083 cars in 2012 - an excellent surge in just two years. In Italy, however, it's all about the ebb: in 2010, the year that Italian police began scouring harbors, Lamborghini sold 96 cars in Italy, the next year it sold 72, last year it sold just 60. The declines for Maserati and Ferrari are even more pronounced.
Head over to CD for the full story and the numbers. What might be most incredible isn't the cause and effect, but where the blame is being placed. A year ago the chairman of Italy's Federauto accused the government of "terrorizing potential clients," this year Luca di Montezemolo says what's happening has created "a hostile environment for luxury goods." Life at the top, it ain't easy.