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Rich kid uses puppy to polish Maserati as Internet howls

Update: The original Instagram video appears to have been removed, but the video can still be viewed at this link. One of the Rich Kids of Instagram may never attempt to perform manual labor again after the 2-3 seconds she spent using a puppy to "polish" a rare Maserati. She cast it as a joke, but the Internet wasn't laughing. Instagram user m666ya, who is said to be a young, beautiful, wealthy collector of supercars in London - or, she at least has enough access to photograph them and occasionally show herself behind the wheel of one - posted this clip of an extremely cute puppy detailing a limited-edition Maserati MC12, which sells for $1.5 million or $2 million (depending on who's doing the telling). It got picked up on the Rich Kids account two days ago: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The Maltese puppy is compliant and seems, well, maybe not in distress but probably not having the time of its life, either. And m66ya or whoever is doing the buffing keeps it exceedingly brief. Some of the reaction has been predictable. The New York Post tabloid called her "barking mad." And social-media reactions to the post were similar: "Not funny." "Animal abuse." "Disgusting." "This is just wrong." "Shame on you." "This is actually sickening." "Money can't buy you class and in your case, values." "Dogs are so loyal and only want to love and please their owner. You do not deserve any devotion of love from this innocent puppy." "Psychologists will tell you, simple abuse of animals often leads to abuse of humans in later life. Seek some help now." A few commenters defend the clip and suggest people lighten up. Some doubled down on the joke: "It's better to use a cat so you can hear your engine purr." A blogger joked you'd never actually use a dog to polish a $2 million car because dirt in its hair could scratch the paint. And one young philosopher of Instagram, whose spelling is too poor to quote him directly, makes the fair point that perhaps some people are less angry about the dog than they are jealous that these ne'er-do-wells are rich. A spokeswoman for the Royal Society for the Prevention of Cruelty to Animals said: "We can understand why people are concerned about this video.

Maserati releases quartet of videos featuring new Quattroporte

In case you missed it, Maserati has decided to introduce the world to its next Quattroporte well ahead of its official debut at the 2013 Detroit Auto Show in January. As expected, it's beautiful.
Not content to leave well enough alone, the Italian automaker has revealed a series of videos to go along with the six images and press release it had already let loose upon the globe's unsuspecting automotive press.
We're still a bit shaky on the details, but Maserati says the Quattroporte's new engine, assembled by Ferrari in Maranello, will "[establish] new benchmarks for Maserati in terms of power and acceleration." That sounds good to us, though we're not sure if that means 530 horsepower as possibly alluded to by the license plate on the press shots. We also note that the automaker says the car is designed to accept "a wide range of engine architectures," so that rumored supercharged V6 sounds likely.

Little Red Racing Car Kickstarter project a father/son affair [w/video]

Tales of fathers and sons, whether told for adults or for children, never go out of style. It's appropriate then that The Little Red Racing Car, a story about a father and son finding and restoring a 1955 Maserati 300S, is such a stylish piece of work.
Author Dwight Knowlton first started working on The Little Red Racing Car when, after his son was born, he "went looking for the perfect Father/Son/Car book" and couldn't find one. Knowlton's artwork in has been influenced heavily by vintage automotive advertising and Grand Prix posters, and has a very clean, art deco vibe as a result.
Of course, TLRRC is still just a work in progress. Knowlton is hoping the Kickstarter community will help to get the ball rolling, and raise $25,000 to the book printed and distributed. The author even has a stretch goal to have the whole shebang made into and animated film - we love big dreams. Follow on below to hear Knowlton's pitch in his own words, or jump over to his Kickstarter page to look further or buy-in.