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Maserati looking to book 13,000 sales of new Quattroporte in 2013

Europe's continuing financial woe is forcing automakers to get creative, and while Fiat may be scaling back its volume vehicles, it's looking to ramp up production of the exclusive Maserati brand. Following the debut of a new Quattroporte sedan, Fiat wants to boost Maserati sales to 50,000 vehicles by 2015. Maserati may lose as much as €7 million ($9.05 million) this year, and Fiat is betting big on Chrysler platforms and dealers to turn that around.
Currently regarded as a low-volume boutique carmaker, Maserati sold just 6,159 units last year, and 4,700 units through three quarters of this year. For 2013, Fiat boss Sergio Marchionne is targeting 13,000 in sales of the redesigned Quattroporte alone. Fiat apparently wants the brand's low volume image to change, hoping to position it closer to BMW and Porsche in the market.
The recent unveiling of the new Quattroporte will be followed by more new vehicle launches, including a crossover utility called Levante, and a long-promised sub-Quattroporte sedan, called Ghibli. The latter will share certain components with the Chrysler 300 sedan in an effort to optimize production costs. The Ghibli will be positioned to take on the BMW 5 Series and Mercedes-Benz E-Class. It's all in an effort to turn the profit tide for Maserati and its parent company Fiat amidst European economic turmoil.

2017 Maserati GranTurismo will only come with a hard hat

If you've been waiting for the next generation of the Maserati GranTurismo to come along before you place your order for a four-seat convertible, you'd better change your plans and act fast. Because the latest report coming in from across the pond confirms what we long suspected: that the next GranTurismo will be offered in coupe form only. The news comes from Auto Express, which quotes Peter Denton – Maserati's manager for Northern Europe – as saying that "The GranTurismo will be replaced at the end of 2017, but as a coupe only." That coupe will also be smaller than the current model, but the timeframe means that by the time it's phased out, the current GT will have been on the market for a staggering ten years – based on architecture dating back to 2003, if not earlier. That doesn't mean that Maserati won't offer a convertible altogether, though. By the time the new GranTurismo arrives, the Trident marque will have introduced the Alfieri, which (like the outgoing GranTurismo) will be offered as both a coupe and a convertible. The trend seems to follow a larger industry direction away from four-seat convertibles – particularly under the Fiat Chrysler Automobiles umbrella. Chrysler discontinued the 200 Convertible, and unlike Ford and Chevy that offer convertible versions of the Mustang and Camaro, Dodge does not offer a convertible Challenger. Aside from the fated GranTurismo Convertible (known as the GranCabrio overseas) and the Jeep Wrangler, the only droptop in the entire sprawling group with more than two seats is the Ferrari California – a model whose presence may have factored in to the decision to discontinue the Maser cabriolet as well. The news will undoubtedly come as welcome to competitors like Aston Martin and Bentley, which between them offer several four-seat convertibles including the DB9 Volante, Vanquish Volante and Continental GTC. It remains to be seen, however, whether Jaguar will offer a convertible version of the next XK to stand alongside the smaller F-Type roadster.

Maserati to halt production for one week in November

When it comes to selling cars, exciting new product is king. This is a fact Maserati is learning the hard way as it struggles to hit aggressive internal sales targets set by its Fiat Chrysler Automobiles ownership. And now a report from Reuters indicates that Maserati will be forced to shutter its Grugliasco plant near Turin, Italy, for one full week in November. Rewind back to 2013 and things were looking really good at Maserati. The brand had rolled out a new version of its four-door flagship, the Quattroporte, a smaller and somewhat more accessible sedan one rung below in the form of the Ghibli, and a new line of twin-turbo engines in both six- and eight-cylinder guises. A sales spike seemed imminent. That's exactly what appeared in 2014, as Maserati topped our end-of-the-year sales chart with a monster 171-percent gain in the United States when compared to the year prior. Like we said, product is king. The first signs of trouble brewing at Maserati rose into our consciousness in January of 2015, as, here in the States, the Italian brand took a monster nosedive in sales. That month's 20-percent decline would prove no anomaly, as February's 43-percent decline would attest. For the next few months of 2015, sales remained basically flat as allegations of shady sales accounting practices hit the news. In September, the last month sales data is available, the brand saw a drop of nearly 34 percent. How does Maserati expect to fix its lagging sales? Exciting new product, naturally, this time in the form of the long-awaited, highly anticipated Levante crossover. While Maserati's history is full of grand-touring coupes and four-door sedans, CUVs are all the rage right now. In other words, as long as the Levante isn't terrible, it really ought to bring the brand's sales back to 2014 levels. Following the Levante, Maserati has promised a new coupe based on the design of the Alfieri Concept it showed off at the 2014 Geneva Motor Show, and that will surely bring another hefty dose foot traffic into showrooms as the next product wave. FCA is banking on turning Maserati from a niche player into a meaningful contributor to its sales chart. If that plan has any hope of turning into a reality, it's clearly going to take a lot more shiny new product to make it happen. Here's hoping the Levante is the next positive step in that direction. Related Video: