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Maserati cutting Ghibli, Quattroporte production on slowing demand
Wed, Mar 18 2015If Maserati is going to meet its ambitious sale targets, it's going to need to grow as fast as its cars can accelerate. But lately, the Trident marque has seen demand for its luxury sedans flattening, if not receding. And now Maserati has had to cut production to avoid overshooting demand. We've been seeing reports of production being trimmed at the company's Grugliasco plant near Turin, Italy, for over a month now. But while earlier reports seemed to indicate the trouble was rooted in supplier issues, the latest suggests that slowing demand is the culprit. According to Automotive News Europe, parent company Fiat Chrysler Automobiles has had to cut the number of shifts at Grugliasco (where the Ghibli and Quattroporte are produced) from 12 per week to 10. "Fiat has told us that workers at the Grugliasco plant will be working for three weeks out of four up until July," union leader Federico Bellono told ANE. "The company is predicting production of about 30,000 to 35,000 cars at Grugliasco this year. I think it will be closer to 30,000." Last year the plant produced 34,000 units, with the sedans accounting for the bulk of Maserati's sales. Of the 36,448 units the Modena-based automaker sold last year, 23,500 were Ghiblis and 9,500 were Quattroportes, with the GranTurismo accounting for just 3,500 units. That's up considerably from the total of 15,400 units it sold in 2013, but is still some ways off from the 50,000 it hopes to reach this year and the 75,000 it aims to achieve by 2018. The arrival of the upcoming Levante crossover, as well as the Alfieri sports car and new GranTurismo, will surely help. But if Maserati is going to reach its ambitious sales targets, it's going to have to find more buyers for its core sedans. Repeated requests made by Autoblog for comment from Maserati have yet to be answered, but we'll be sure to update you if and when relevant new information comes to light. Related Video:
Maserati confirms Levante SUV for 2015, Alfieri for 2016
Tue, 06 May 2014The Maserati share of the big Fiat Chrysler event today was expected to be something of a snooze, at least relative to the very busy Chrysler, Dodge, Jeep and Alfa Romeo portions. But the truth is there was plenty to pay attention to where the premium Italian brand was concerned. After all, moving from its 15,400 unit sales in 2013 to a target of 75,000 global sales in 2018 is going to take some doing.
One piece of big news is a shakeup in the existing ranks. 2014 will mark the final year of production for the GranTurismo (and its soft-top counterpart), meaning Maserati will be limited to just its Quattroporte and Ghibli sedans until the Levante SUV arrives in 2015, confirming previous reports. The first SUV to wear the trident, the Levante will only be available with all-wheel drive, but it will boast a Porsche Macan-smiting pair of V6s, with 350 and 425 horsepower, respectively.
Things get back to normal in 2016, as Maserati resumes sports car production with a road-going version of the Alfieri Concept from the 2014 Geneva Motor Show. Again, this is confirmation of a previous report. That car will be joined by a convertible variant in 2017. It seems like Maser is taking aim at, well, everything with the Alfieri, offering a 410-hp, V6-powered variant that dispatches its power to the rear wheels, to go along with 450- and 520-hp versions of the Alfieri's V6 that will only get their power to the road through an all-wheel-drive system.
Maserati MC20 appears in artsy, blurry teaser
Sat, Mar 7 2020Maserati said it's entering a new era. Judging by these teaser shots of the a camouflaged MC20 prototype supercar, it's clear Maserati plans to strut its way into that new era con il coraggio and braggadocio. Maserati took its future flagship to the Piazza degli Affari in Milan, for a set of mostly blurry photos in front of Italian artist Maurizio Cattelan's sculpture called "L.O.V.E." Maserati called the artwork "a symbol of Italian audacity in international contemporary art," for the sake of clarity, we'll call it a giant marble bird flipped at anyone who might ask, "You talkin' to me?" The MC20 is thought to be built around the carbon chassis laid up for the 4C, stretched lengthwise and across to create an overall larger package. We can't tell much about the real masterpiece in the photos, but it is clear the MC20 prototype has shed its gawky bodywork borrowed from the Alfa Romeo 4C to slip into something more comfortable. A very Maserati nose leads with a large grille and sits prominently ahead of the other bodywork. Behind that, an Italianate supercar form combines plenty of intakes, deep side skirts, a seamless rake to the backlight, and a short rear overhang. In back, powertrains developed at Maserati and for Maserati should make all sorts of lusty noises. The top powertrain is expected to be a hybrid V6 with three electric motors and around 600 horsepower, there's hearsay about an all-electric model, and rumors of a turbocharged V8 won't die. The only gearbox mentioned so far is an eight-speed dual-clutch shooting power to the rear wheels. Autoevolution believes the hybrid engine will translate into a sprint to 62 miles per hour in around two seconds and a top speed beyond 186 miles per hour, just the kind of giddy-up one would expect from a challenger aimed at the Lamborghini Huracan Evo. If anything, 600 hp sounds conservative seeing as the Alfa Romeo Giulia GTA gets 540 hp from its 2.9-liter turbocharged V6 without electric help. The MC20 will take on Lamborghini's championship-winning finest on the track, too, the MC20 — for Maserati Corse 2020 — surely headed for an FIA entry in track-only form. For now, the MC20 continues its driving program to prepare for its debut in May. The coupe version should come first, going on sale in Europe late this year and in the U.S. sometime next year, followed by a convertible variant. Â
