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Marchionne: Maserati to ‘switch all of its portfolio to electrification’  

After 2019, all Maseratis will be electrified, according to FCA CEO Sergio Marchionne. It's part of a larger electrification strategy from FCA as a whole, which intends to have half of its fleet electrified by the end of its five-year plan through 2022, Marchionne said. On an earnings call last week, he said: I'll give you a couple of broad sort of indications of where we are today in terms of the delineation of the post 2018 FCA. The first one and I've mentioned this in passing and other occasions about the fact that there's nothing that will prevent an OEM from engaging in the type of development work that Tesla has done so far. We have been – as you well know, we have been reluctant to embrace that avenue until we saw a clear – a path forward. I think we're now in a position to acknowledge at least one of our brands and in particular Maserati will, when it completes the development of its next two models effectively switch all of its portfolio to electrification. It's especially significant because of FCA's feet-dragging when it comes to offering hybrid and electric vehicles. As it currently stands, Fiat offers the 500e ­– of which Sergio Marchionne has said "I hope you don't buy it" because the company loses money on them — and Chrysler offers the Pacifica Hybrid minivan, which experienced significant launch delays. While diesel is an important part of the emissions strategy for 2020 standards in Europe, Marchionne said he thinks the current situation leaves diesel in a "weaker state" as a solution. Hence the electrification push. He said, "I think what has really made the issue absolutely mandatory now is the fate of diesel and the fact that it's actually the inclusion of, especially in Europe, of some type of electrification on gas engines is inevitable." In the short term, at least, it will put pressure on prices. Though Marchionne said he's "encouraged" by the direction of battery costs, he said, "I still think that there's going to be a huge increase in prices in 2021, 2022. If effectively the electrification becomes as widespread as people expect, there has to be a shift in pricing." He also says that FCA has no intention of making its own batteries. "Given the level of knowledge and depth of that knowledge that sits with other people in the industry, what right do I have to enter that space? None." We already know what the first two plug-in vehicles from Maserati will likely be. The company plans to launch an all-electric Alfieri in 2020.

Ten of the greatest Super Bowl car commercials of all time

With an average of over 100 million viewers each year, the Super Bowl always has advertisers bringing out the big guns. And for those among us who don't know the difference between a safety and a touchback, those commercials can be one of the most compelling aspects of the annual ritual. Car companies, in particular, have a long history of making the most of the huge Super Bowl audience by debuting some of the most memorable advertisements that have ever aired on television. So, in preparation for the new batch we'll be seeing this coming Sunday, here's a collection of our favorites from the past. 10. Audi – The Godfather When Audi created this homage to the quintessential gangster movie to promote its newest sports car, the company managed to make a commercial that was simultaneously funny, a little bit disturbing, and most importantly memorable. 9. Maserati – Strike This one might start out slow, but it delivers not only with the wicked sound of the third-generation Ghibli's engine, but with an interesting message about hubris in the auto industry as well. 8. Nissan 300ZX Twin-Turbo – Dream Directed by none other than Ridley Scott (Blade Runner, Alien), this dystopian spot has centers around a narrator who explains that in his dream the bad guys are unable to catch him despite their best efforts by way of street bikes, race cars, and supersonic jets. While the twin-turbocharged 300ZX car was certainly a performance powerhouse to be reckoned with in its day, the concept and execution of this one does come off a little bit campy now – but in a good way. Then again, it is a dream, after all. 7. General Motors – Robot This one is unique in that it's genuinely depressing on a profound level. Who would've thought that the simulated suicide of a lovable, anthropomorphic car-building robot who has fallen on hard times could be such a downer? 6. Nissan – With Dad Although the debut season of its new LMP1 racer didn't exactly turn out how the team hoped it would, there's no denying that Nissan's depiction of a strained father-and-son relationship that eventually leads to redemption (and the introduction of the 2016 Maxima) tugs at the heartstrings. 5. Volkswagen – Big Day A surprisingly poignant advert, this one might be low on dialogue but it certainly gets its message across. And just as the dramatic soundtrack begins to lull the viewer into a sense of security, our expectations are upended. 4.

Maserati teases MC20 prototype again reminiscing about the Targa Florio

Maserati spent its weekend reminiscing about victory in the 1940 Targa Florio, putting an MC20 prototype to work enhancing the gravitas of the anniversary. After winning the Targa in 1937, 1938, and 1939 with the Maserati 6CM and its 1.5-liter supercharged inline-six throwing 175 horsepower, the House of the Trident showed up in 1940 with the brand new 4CL powered by a 1.5-liter turbocharged four-cylinder cranking 220 hp. Luigi Villoresi, who'd driven the 6CM to triumph the year before, crossed the line first in the 4CL to close out European racing until the end of World War II. With a return to racing on the automaker's mind, Maserati took a camouflaged MC20 to the same Favorita Park roads that hosted the Targa. The soft-focus spy shots were taken in front of the Floriopoli stands, a stretch of bunting and banners not far from the Targa start line as historic competitors headed into the Sicilian mainland. The MC20 is as photogenic in these shots as all the others, and as mysterious. The automaker seems intent on making everyone wait until the September debut to for any details that the prototype doesn't put on display. Prime among enthusiast interest is the powerplant. With Ferrari shutting down its supply of engines to the fellow Modenese sports car maker, Maserati says its new mid-engined coupe will be "the first car to use [its] new engine, brimming with innovative technological contents, developed and built by Maserati in-house." Short odds figure on a molto potente twin-turbo V6 sending power to the rear wheels through an eight-speed dual-clutch transmission, the long money isn't afraid to bet on a 4.0-liter twin-turbo V8  to replace the F154 V8 that Ferrari provides. With race engineers undoubtedly sorting out a version for sports car racing as we speak, Maserati will certainly hope the competitive version matches the exploits of the 4CL. The vintage race car took pole in its first race, earned its first victory two races later, snatched up a bag of silverware before WWII, won the first race held in Europe after the war ended, and continued winning in 4CL and 4CLT trim until 1951 to take 31 total victories — nine more than the MC12 race car. Related Video: