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Maserati Boomerang concept could fetch millions at auction

It's not every day that a truly head-turning, show-stopping, one-of-a-kind concept car goes up for auction, but that day is coming soon. Bonhams consigned the one and only Maserati Boomerang concept for its upcoming auction in Chantilly, France. The concept, designed by the inimitable Giorgetto Giugiaro at his Italdesign studio, debuted at the Turin Motor Show in 1971, and resurfaced at the Geneva Motor Show the following year in fully functional form. It was based on the Maserati Bora (by the same designer), packing a V8 engine good for 300 horsepower and 300 kilometers per hour (186 mph). What really set it apart, however, was its dramatic wedge shape that could only have been penned by Giugiaro. Of course it was never put into production, but its design was said to have influenced the original Golf that Giugiaro designed for Volkswagen shortly thereafter – to say nothing of the BMW M1, DeLorean DMC-12, Lotus Esprit, and so many others. In correspondence with Autoblog, Bonhams specialist Philip Kantor quoted its pre-sale estimate range at ˆ3-4 million (about $4 million, give or take half a million, at current exchange rates). That might seem like a big chunk of change, but as Kantor points out, "It's a unique, road registered concept car by the best car designer of the 20th century, so in comparative terms it's very realistic." We'll look forward to seeing bidding reach that range when the gavel drops on Sept. 5. For now, you can check out its sharp lines in the high-resolution image gallery above. THE ONE-OF-A-KIND MASERATI BOOMERANG OFFERED AT BONHAMS 5 Sep 2015, The Chantilly Sale A signature concept car of the 1970s, the Maserati Boomerang was a one-off prototype unlike anything seen before. Using geometric shapes and ruler straight lines, its angular style made a strong statement at the 1971 Turin Motor Show. Now the Boomerang is set to cause a stir once again as a highlight lot of Bonhams 5 September Chantilly Sale. Philip Kantor, Bonhams European Head of Motoring, said: "The Boomerang was the first car of its time to create such a strong, angular style statement. It's considered by many to be one of the most remarkable designs of the 20th century and the 'grandfather' to the Volkswagen Golf Mk 1.

Marchionne wants Maserati to be FCA's new Ferrari

Fiat Chrysler Automobiles is gearing up to spin Ferrari, its most profitable brand, off into another company, and float its stock on the open market. That means it's going to need another profit-driver to generate income for the rest of the group. And according to its chief executive Sergio Marchionne, that mantle will soon be picked up by Maserati. FCA is betting big on Maserati, which has long stood as a niche marque with a limited array of models and low sales numbers. In addition to the recently introduced Ghibli and Quattroporte sedans – now crucially offered with diesels and all-wheel drive – Maserati is preparing to roll out the Levante crossover that promises to do for the Modenese marque what the Cayenne did for Porsche. Due in part to the success of its first crossover, Porsche turned itself from a niche sports car manufacturer into an immensely profitable automaker that was (nearly) capable of buying out the entire Volkswagen Group. Maserati's resurgence is part of a two-pronged assault FCA is plotting against its German rivals. Maserati will be charged with taking on the higher end of the Mercedes, BMW, and Audi ranges (from the E-Class, 5 Series and A6 upwards). Meanwhile, Alfa Romeo will go after the lower end of the luxury spectrum with the new Giulia (aimed at the C-Class, 3 Series and A4) and other models to follow. FCA aims to turn Maserati and Alfa Romeo (along with Jeep) into global brands, broadening the narrow geographical appeal they have held until now. In order to generate enough profit to support the rest of the group as Ferrari has, Maserati will need to find a way to increase its profit margins. Bloomberg reports that Ferraris command a 13-percent profit margin, and while the ten percent that Maseratis list for is still triple that of the FCA average, slow sales are forcing some dealers to offer deep incentives that cut significantly into that margin. Related Video:

V8-powered Maserati Levante spied nearly naked

I love fast SUVs. A big engine can do wonders to make a boring crossover exciting, even if they still handle like an overstuffed goldfish on wheels. That's why I'm really excited to see spy shots that show a V8-powered Maserati Levante in the flesh. Even before the Levante hit showrooms, Maserati admitted to us that a V8-powered prototype was already in existence. It seems that a full reveal is imminent. Visually, the prototype we see here only does with revised front and rear fascias. It's slightly more aggressive, but not that far removed from what's currently available. Still, we're more interested in what's under the hood. Maserati said the Quattroporte's Ferrari-assembled 3.8-liter twin-turbo V8 fits in the Levante with no issues. That should be no surprise, as the two models share a basic platform. In the Quattroporte, the engine makes 523 horsepower and 479 pound feet of torque. Don't be surprised if things are cranked up in the Levante to compete with the 567 horsepower BMW X5 M and the all-new 550 horsepower Porsche Cayenne Turbo. Look for bigger brakes, stiffer suspension and more aggressive rubber. Typical performance modifications. While we don't know for sure, the V8 Levante is likely to wear the GTS badge, just like the top-dog Quattroporte. Unfortunately, the model ditches hydraulic steering for an electrically assisted unit. Still, it's sure to be a riot, at least in a straight line. Related Video: Featured Gallery Maserati Levante GTS spy shots View 12 Photos Image Credit: CarPix Spy Photos Maserati Crossover SUV Luxury Performance maserati levante gts