2018 Maserati Gran Turismo on 2040-cars

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Maserati reorganizes, tries to sharpen the trident

When's the last time we posted on a run of comprehensive success at Alfa Romeo or Maserati? True, Maserati nearly tripled its U.S. sales from 4,768 in 2013 to 12,942 in 2014. However, the brand's been stuck around that number ever since, selling 13,711 units in 2017. Worse, those figures highlight how far Maserati has fallen behind its own goals. In the last five-year plan, the brand targeted 75,000 global sales this year — then downgraded the target to 50,000 in June this year. At 26,400 units through the first nine months of 2018, short of Poseidon surfacing to work some deus ex machina, even that reduced goal won't be met. New Fiat Chrysler CEO Mike Manley is working to give Maserati the leaders and support it needs to point the trident in the right direction. On an analyst call at the end of October, Manley said, "With hindsight, when we put Maserati and Alfa together, it did two things. Firstly, it reduced the focus on Maserati the brand. Secondly, Maserati was treated for a period of time almost as if it were a mass market brand, which it isn't and shouldn't be treated that way." In October 2016, FCA named Reid Bigland to head Alfa Romeo and Maserati; this was back when Alfa Romeo dreamed of selling 400,000 cars annually by 2018. When Manley named his new executive teams last month, after assuming the CEO post following Sergio Marchionne's death in July, Manley separated Alfa Romeo and Maserati. Tim Kuniskis, who had taken over from Bigland, now heads Alfa Romeo and Jeep. Manley then restored Harald Wester to the head of Maserati. Wester ran Maserati from 2008 to 2016, after which he became FCA's chief technology officer, a role he maintains in the latest shuffle. Wester poached Jean-Philippe Leloup from Ferrari. LeLoup ran Ferrari's Central and Eastern European business operations; he now heads a concern called Maserati Commercial. Al Gardner, head of Maserati's North American dealer network since 2015, keeps that role and takes over as head of Maserati North America. Maserati has favorable brand value, but the leadership will confront almost every other problem a brand can have. Half the automaker's sales come from China, and the economic slowdown there is a serious drain on the numbers. In Europe, the WLTP emissions protocol, bloated inventories, and the need for incentives have dulled the edge. Sales worldwide are down 26 percent this year.

Only best-performing US Fiat dealers to get Alfa Romeo franchises

Alfa Romeo has been rumored to return to the US market so many times for so many years, it's hard to keep count. This time, though, Fiat Chrysler CEO Sergio Marchionne promises that it's for real. Alfa is scheduled to reappear in the States this summer with its 4C sports coupe as its introductory model. However, buyers won't be able to pop into just any Fiat showroom and leave with a 4C – it's planning to only sell Alfas at its best-performing dealers, according to The Detroit News. In fact, the first 4Cs sold here won't be sold at Fiat dealers at all. Instead the first shipment of cars in June will go to Maserati dealers, not unlike the handful of Alfa 8C Competizione coupe and convertible models that trickled in starting in 2008. According to Fiat Chrysler spokesperson Rick Deneau, the company is still deciding which Fiat retailers will participate in Alfa's reentry. Many of Fiat's US dealers are apparently not happy with the meritocracy approach. They built Fiat showrooms partially on the promise that Alfa would enter the US market in 2012, then 2013, and now later this year. Even worse for them, the prospects for more mainstream Alfa Romeo models in the US are still questionable. This isn't the first time that we've heard that Fiat plans to keep Alfa Romeo exclusive in the US. Still, Fiat only plans to export about a 1,000 4C sports coupes a year here. If Alfa wants to be a legitimate player in America and be a money-making concern globally, it will need far more sales than that. Featured Gallery 2015 Alfa Romeo 4C: First Drive View 57 Photos News Source: The Detroit NewsImage Credit: Copyright 2014 Matt Davis / AOL Earnings/Financials Marketing/Advertising Alfa Romeo Fiat Maserati Coupe Performance Sergio Marchionne alfa romeo 4c fiat dealers

Zagato to reveal new Maserati-powered Mostro at Villa d'Este

Zagato has a record of collaborating with some of Europe's finest automakers, but it's the storied past it shares with Maserati that the coachbuilder will be celebrating at the Concorso d'Eleganza Villa d'Este this summer. And that's where Zagato will reveal the Mostro, previewed here. The coachbuilt custom pays tribute to the 1957 Maserati 450 S – known as "il Mostro" for its monstrous power. The Zagato-bodied coupe (one of its last designs not to use the Kamm tail) was commissioned and raced by Stirling Moss at Le Mans, and supposedly remained the most powerful front-engined racecar in the world into the 1990s. This modern tribute is built around a carbon monocoque, with a dry-sump Maserati V8 mounted up front but between the axles for optimal weight distribution, driving a six-speed semi-automatic rear transaxle. The design comes from the same studio that gave us such recent creations as the Alfa Romeo TZ3 and Perana Z-One, and shares some similar design traits, but with quasi-pontoon front fenders capping the long nose and swept-back greenhouse. In correspondence with Autoblog, Zagato confirms that the Mostro is designed for the track, but will be "ready for street homologation." The carrozzeria will build five examples before Maserati's current centenary year is over. Each has already been spoken for, though none are headed to customers in the US. Coachbuilders seldom reveal pricing for this type of project (particularly when they've all been pre-sold), but we're told that "none of Zagato's atelier cars exceed 1 million. As collectible cars, the value of a Zagato typically overcomes the purchasing price within a few years." We'll look forward to seeing the finished product in full once it's ready. In the meantime you can view it – along with a brief pictorial history of the relationship between Maserati and Zagato – in the slideshow above and the details in the trio of texts below. Related Video: Mostro powered by Maserati at the 2015 Concorso d'Eleganza Villa d'Este Cernobbio, May 2015. The Mostro powered by Maserati is the latest creation of Zagato's current Iconic decade, a new tradition for the atelier that began at the end of coachbuilder's Neoclassical period (2000-2010) to celebrate the most iconic models of automotive history. Marking the delivery of the first customer car, Zagato will present the new Mostro as a world premiere at the Concorso d'Eleganza Villa d'Este.