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Dealer sues Maserati for fabricating sales numbers

A Maserati dealer with stores in New York, New Jersey, and Florida is suing Maserati North America for allegedly requesting that they inflate sales or receive lower incentives. The plaintiff in this case refused to participate and claims that it unfairly lost profits as a result, according to Automotive News. The lawsuit hinges on a request from FCA that its dealers move vehicles into their test-drive fleet, a practice called punching them. Most stores keep at least one example of each model in their demonstrator fleet. While they don't immediately go to a customer, a punched vehicle appears as a sale for an automaker at the end of the month. This case alleges that Maserati North America told its dealers in September 2014 to punch 2015 Ghiblis, even though the sedans hadn't been delivered yet. As a result, the Italian automaker was able to post an additional 105 sales for the month. Furthermore, the stores purportedly received additional bonuses when they later sold these models to customers, and there was possibly another request to claim vehicles as demonstrators in December 2014, Automotive News reports. Amid rapidly growing global demand, Maserati increased Ghibli and Quattroporte production to 900 cars per week in mid-2014. However, the company had to reverse course in 2015 and cut back shifts at its Grugliasco factory. The launch of the upcoming Levante crossover is expected to bring another boost.

Maserati rapidly expanding dealer network

With the new Quattroporte and Ghibli sedans out on the market, and the new Levante crossover and Alfieri coupe on their way, Maserati is making serious headway towards revitalizing its lineup. Now all it needs in order to reach its ambitious sales targets is to expand the network of dealers where they're to be sold. And according to Maserati chief Harald Wester in speaking to Automotive News at the Paris Motor Show, that's exactly what it has in store.
At the end of last year, Maserati had 79 dealerships across the United States. It has already boosted that number to 100 so far this year, but before 2014 is over, it plans to open another 20 to bring the total up to (carry the two, divide by the square-root of Pi)... 120 showrooms.
Globally speaking, Maserati reportedly closed 2012 with around 220-230 dealers around the world, and currently has about 355, but aims to close 2015 with a worldwide network of 450 dealers, representing a doubling of its network in two years' time. Having more than a quarter of those in the US alone is testament to how seriously Maserati takes the American market.

Maserati ramping up production of Ghibli, Quattroporte

While Porsche may be relatively new to the four-door game, Maserati has been building the Quattroporte with few interruptions since 1963. But like its rival from Stuttgart, the Trident marque is rapidly shifting from a sports car company primarily to a manufacturer of high-end family transportation. Not only does it have the new Quattroporte on the market, but now it's got the Ghibli sedan as well and the Levante crossover on its way.
It's a gambit that's reaping huge benefits not only for Maserati itself but also for its newly merged parent company Fiat Chrysler Automobiles, which is finding the mass market less lucrative than it once was and is positioning both Maserati and Alfa Romeo against other luxury marques like BMW, Audi and Porsche. As a result, Maserati is considerably expanding its production.
Last month, Maserati sold over 3,000 cars, putting it on track to double its sales from 2013. But it's not about to stop there. With growing demand for its authentically Italian luxury sedans, Maserati is shifting more workers to its assembly plant in the Turinese suburn of Grugliasco (where the QP and Ghibli are made) and shortening vacation time to ramp production up from 750 cars per week to 900.