2014 Maserati Gran Turismo Sport Coupe 2d on 2040-cars

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Maserati reorganizes, tries to sharpen the trident

When's the last time we posted on a run of comprehensive success at Alfa Romeo or Maserati? True, Maserati nearly tripled its U.S. sales from 4,768 in 2013 to 12,942 in 2014. However, the brand's been stuck around that number ever since, selling 13,711 units in 2017. Worse, those figures highlight how far Maserati has fallen behind its own goals. In the last five-year plan, the brand targeted 75,000 global sales this year — then downgraded the target to 50,000 in June this year. At 26,400 units through the first nine months of 2018, short of Poseidon surfacing to work some deus ex machina, even that reduced goal won't be met. New Fiat Chrysler CEO Mike Manley is working to give Maserati the leaders and support it needs to point the trident in the right direction. On an analyst call at the end of October, Manley said, "With hindsight, when we put Maserati and Alfa together, it did two things. Firstly, it reduced the focus on Maserati the brand. Secondly, Maserati was treated for a period of time almost as if it were a mass market brand, which it isn't and shouldn't be treated that way." In October 2016, FCA named Reid Bigland to head Alfa Romeo and Maserati; this was back when Alfa Romeo dreamed of selling 400,000 cars annually by 2018. When Manley named his new executive teams last month, after assuming the CEO post following Sergio Marchionne's death in July, Manley separated Alfa Romeo and Maserati. Tim Kuniskis, who had taken over from Bigland, now heads Alfa Romeo and Jeep. Manley then restored Harald Wester to the head of Maserati. Wester ran Maserati from 2008 to 2016, after which he became FCA's chief technology officer, a role he maintains in the latest shuffle. Wester poached Jean-Philippe Leloup from Ferrari. LeLoup ran Ferrari's Central and Eastern European business operations; he now heads a concern called Maserati Commercial. Al Gardner, head of Maserati's North American dealer network since 2015, keeps that role and takes over as head of Maserati North America. Maserati has favorable brand value, but the leadership will confront almost every other problem a brand can have. Half the automaker's sales come from China, and the economic slowdown there is a serious drain on the numbers. In Europe, the WLTP emissions protocol, bloated inventories, and the need for incentives have dulled the edge. Sales worldwide are down 26 percent this year.

1955 Maserati A6G 2000 Zagato Coupe Beauty-Roll

For those of you paying attention, we've really ramped up the old Autoblog video game these days. Our new series Car Club USA joins Translogic and The List, and there are more Daily Drivers and Short Cuts than ever. But sometimes, all you care about is the car. The Autoblog Beauty-Roll video series has one goal: bring you glossy video images of cars, and nothing but. We're collecting moving pictures of all the cars we test, inside and out. Each episode comes with a hit of engine sound – start-up and with a few revs – to round out the package. As you can tell, today's lovely subject is of a slightly older vintage than is typical of our Beauty-Roll fare. We shot a number of striking vehicles at this year's Pebble Beach party and will be rolling them out over the coming days and weeks. Set your resolution to max, kick it into full-screen, turn up the sound, and enjoy today's subject, the 1955 Maserati A6G 2000 Zagato Coupe. Oh, and if you'd like more Beauty-Roll, click here to see the back catalog.

2014 Monterey Motorsports Reunion is a symphony of classic racers

With about 550 classic racecars lapping Mazda Raceway Laguna Seca over the course of the weekend, the Monterey Motorsports Reunion might be one of the largest vintage racing events in the country, maybe even the world. It was certainly one of the highlights of the lavish Monterey festivities last weekend. This year's featured marque was Maserati, which was celebrating its 100th anniversary, and plenty of trident logos could be found on track, ranging from the 250F grand prix car to some of the company's later sports cars. Of course, with 15 groups of classic racers, there was basically something for any motorsports fan. Among the highlights were the Trans-Am race that brought together rumbling hunks of American muscle to jostle for position on track. There was also a fantastic class from the '50s and '60s with Ferraris, Corvettes and even a Volvo P1800 and Toyota S800 racing together. Watching these iconic racers back on track at full pace was just a revelation to see, smell and hear. There were too many fantastic cars to list them all, but feel free to check out Autoblog's huge gallery from Mazda Raceway Laguna Seca to see if you spot your favorite racecars of yesteryear. Featured Gallery 2014 Monterey Motorsports Reunion View 40 Photos Image Credit: Copyright 2014 Drew Phillips / AOL Motorsports Maserati Racing Vehicles Classics Pebble Beach Laguna Seca