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2017 Maserati Levante First Drive

You can argue all you want about whether or not certain companies should build crossovers. That's what the comments section is for. We'd argue that Maserati should have done it a long time ago, having shown its first crossover concept back in 2011 and only delivering on it now. Porsche blazed that trail with the Cayenne and others have followed suit since, racking up big sales. It's a little odd, then, that after waiting so long to get in the game, the Levante came together in just 22 months. Blame nationalism. The original plan was for the Levante to be based on and built in Detroit alongside the Jeep Grand Cherokee. That changed when Sergio Marchionne decided, in his dictatorial way, that all Maseratis and Alfa Romeos would be designed, engineered, and manufactured in Italy. So the team hit reset, borrowed the Ghibli platform, and went about creating a not-quite-a-crossover, taller-than-a-wagon hatchback with air suspension. Just shy of two years later, we're driving the Levante. In Italy, naturally. The dimensions and stance are what set the Levante apart from the abundance of luxury performance crossovers and emphasize its Italianness. It's longer, wider, and lower than a Porsche Cayenne or the Grand Cherokee it was nearly spawned from. The hood looks impossibly long in person because it is really long. The front end takes inspiration from the Alfieri concept, and there's a refreshing lack of mesh or filler between the grille's thin vertical slats. It can stand to be so open because there is a set of active grille shutters just behind to manage airflow. What would be usable cargo space on a blockier crossover is sacrificed by a rakish hatch, which looks pretty and we're told routes air in a particularly aerodynamic-friendly fashion. Instead of building the boxy version first, Maserati took the gamble and went straight to the fashionable coupe-ish shape. That foresight paid off, as it seems the coupe-like SUV trend is here to stay. For all the scrambling that must have gone on to produce this new model so quickly, it doesn't present like a rush job. Sure, most of the engineering was already done for the Ghibli and Quattroporte, but the Levante actually feels like a more complete effort than those cars. The attention to detail is most felt in the cabin, where the latest corporate infotainment system has been neatly integrated into familiar surroundings.

Maserati Levante Launch Edition debuts with pretty matte blue paint

Maserati has some small fish news today for the Geneva Motor Show: It plans to introduce a Levante Trofeo Launch Edition and ultimately sell 100 across the globe to kick off sales of the high-performance crossover. We're mostly taken by the Blu Emozione matte paint on the one shown here. Carbon fiber inserts on the bumpers, side skirts and hood make up the exterior changes for the Launch Edition. If you don't opt for the purplish blue (but why wouldn't you?), then Giallo Modenese and Rosso Magma are also on the table. For the less Italian inclined, that means yellow and red. Only 22-inch wheels will be fitted to the Launch Edition, with the choice being either a glossy or matte finish. Brake calipers are then painted in blue, yellow, red or silver. We'd have to recommend the blue calipers to go with the blue paint. Unique interior elements include a special, full-grain black leather. The Trofeo logo is embroidered on the headrests, and there's color-contrasting stitching throughout. The stitching's color corresponds to the exterior paint color you chose. The Trofeo is the hottest version in the Levante lineup, fitted with the 3.8-liter twin-turbo V8 assembled by Ferrari in Maranello — note, the V8 is Ferrari-derived but not identical to the V8 out of the 488. We drove it awhile back and found it to be more than enticing as a performance SUV. Pricing for the Launch Edition is not currently available, but a normal Trofeo starts at $171,475. Related video:

Ten of the greatest Super Bowl car commercials of all time

With an average of over 100 million viewers each year, the Super Bowl always has advertisers bringing out the big guns. And for those among us who don't know the difference between a safety and a touchback, those commercials can be one of the most compelling aspects of the annual ritual. Car companies, in particular, have a long history of making the most of the huge Super Bowl audience by debuting some of the most memorable advertisements that have ever aired on television. So, in preparation for the new batch we'll be seeing this coming Sunday, here's a collection of our favorites from the past. 10. Audi – The Godfather When Audi created this homage to the quintessential gangster movie to promote its newest sports car, the company managed to make a commercial that was simultaneously funny, a little bit disturbing, and most importantly memorable. 9. Maserati – Strike This one might start out slow, but it delivers not only with the wicked sound of the third-generation Ghibli's engine, but with an interesting message about hubris in the auto industry as well. 8. Nissan 300ZX Twin-Turbo – Dream Directed by none other than Ridley Scott (Blade Runner, Alien), this dystopian spot has centers around a narrator who explains that in his dream the bad guys are unable to catch him despite their best efforts by way of street bikes, race cars, and supersonic jets. While the twin-turbocharged 300ZX car was certainly a performance powerhouse to be reckoned with in its day, the concept and execution of this one does come off a little bit campy now – but in a good way. Then again, it is a dream, after all. 7. General Motors – Robot This one is unique in that it's genuinely depressing on a profound level. Who would've thought that the simulated suicide of a lovable, anthropomorphic car-building robot who has fallen on hard times could be such a downer? 6. Nissan – With Dad Although the debut season of its new LMP1 racer didn't exactly turn out how the team hoped it would, there's no denying that Nissan's depiction of a strained father-and-son relationship that eventually leads to redemption (and the introduction of the 2016 Maxima) tugs at the heartstrings. 5. Volkswagen – Big Day A surprisingly poignant advert, this one might be low on dialogue but it certainly gets its message across. And just as the dramatic soundtrack begins to lull the viewer into a sense of security, our expectations are upended. 4.