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Maserati to halt production for one week in November

When it comes to selling cars, exciting new product is king. This is a fact Maserati is learning the hard way as it struggles to hit aggressive internal sales targets set by its Fiat Chrysler Automobiles ownership. And now a report from Reuters indicates that Maserati will be forced to shutter its Grugliasco plant near Turin, Italy, for one full week in November. Rewind back to 2013 and things were looking really good at Maserati. The brand had rolled out a new version of its four-door flagship, the Quattroporte, a smaller and somewhat more accessible sedan one rung below in the form of the Ghibli, and a new line of twin-turbo engines in both six- and eight-cylinder guises. A sales spike seemed imminent. That's exactly what appeared in 2014, as Maserati topped our end-of-the-year sales chart with a monster 171-percent gain in the United States when compared to the year prior. Like we said, product is king. The first signs of trouble brewing at Maserati rose into our consciousness in January of 2015, as, here in the States, the Italian brand took a monster nosedive in sales. That month's 20-percent decline would prove no anomaly, as February's 43-percent decline would attest. For the next few months of 2015, sales remained basically flat as allegations of shady sales accounting practices hit the news. In September, the last month sales data is available, the brand saw a drop of nearly 34 percent. How does Maserati expect to fix its lagging sales? Exciting new product, naturally, this time in the form of the long-awaited, highly anticipated Levante crossover. While Maserati's history is full of grand-touring coupes and four-door sedans, CUVs are all the rage right now. In other words, as long as the Levante isn't terrible, it really ought to bring the brand's sales back to 2014 levels. Following the Levante, Maserati has promised a new coupe based on the design of the Alfieri Concept it showed off at the 2014 Geneva Motor Show, and that will surely bring another hefty dose foot traffic into showrooms as the next product wave. FCA is banking on turning Maserati from a niche player into a meaningful contributor to its sales chart. If that plan has any hope of turning into a reality, it's clearly going to take a lot more shiny new product to make it happen. Here's hoping the Levante is the next positive step in that direction. Related Video:

Maserati Ghibli gets smashed on its way to Top Safety Pick rating [w/video]

The Insurance Institute for Highway Safety (IIHS) has crash-tested the 2014 Maserati Ghibli, and the Italian luxury sedan scored has well enough to earn the institute's Top Safety Pick rating. The model netted "Good" marks - the IIHS' highest rating - in moderate overlap front, side, roof strength and head restraints and seats tests.
The new Maserati is equipped seven airbags and features strategic use of hot-formed steel to optimize vehicle strength for safety and aluminum to lower weight for better driving performance. While it still pains us to see two new Maseratis smashed to smithereens (watch the videos below), we imagine the company's well-heeled prospective owners will feel better about their $65,600+ purchases knowing that they aced the tests.
Head on below to see crash test videos from both the IIHS and Europe's NCAP, as well as for Maserati's official release, which covers some of the safety engineering that has gone into its new entry-level sedan.

All the cars of the monster Baillon Collection barn find are headed to auction [w/video]

Automotive barn finds are exciting for the thrill and surprise of the hunt. Of course, you're far more likely to find a rusting Chevy under a tarp, but there's always that chance to scoop up a forgotten Porsche or Shelby for a song. That aspect makes the massive Roger Baillon Collection so bittersweet. There were so many great classics sitting under an open shed in France, but they were there so long that many of them became just bare husks. Ahead of the February 6 auction in Paris, auction house Artcurial has released descriptions and images of the entire 59-car hoard. While the 1961 Ferrari 250 GT SWB California Spider and 1956 Maserati A6G 2000 Gran Sport Berlinetta Frua remain the stars, there are a few surprises among the bunch. The original announcement makes no mention of several modern Ferraris – at least compared to the rest of the collection – among the lots. They include a thoroughly beat 1982 308 GTSi without headlights and portions of the paint gone. There's also a 1988 Mondial Cabriolet that looks good on the outside, but Artcurial says needs a mechanical overhaul. A rather attractive gray 1978 400 GT is in similar condition. Scroll through the gallery above for the names and price estimates for all of the vehicles in the collection. If there's one you're particularly interested in there are even more photos and full descriptions in Artcurial's auction catalog. Also check out the video below to see what some of these classics looked like before they were hauled out of Baillon's lean-to after years of sitting in decrepitude. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery Roger Baillon Collection Auction View 59 Photos News Source: Artcurial, Artcurial Briest - Poulain - F. Tajan via YouTube Ferrari Maserati Auctions Classics ferrari 250 retromobile artcurial