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Ferrari, Maseratis trashed in Chinese off-road adventure

Ready to cringe? A group of Chinese motorists drove the Sichuan-Tibet Highway in a fleet of Italian cars, fording streams and hopping rocky terrain as they went. Well, they attempted to drive it, anyway. Only five of the cars managed to survive the truly unnecessary ordeal. The trip was reportedly the idea of a wealthy Chinese businessman named Ni Haishan. Haishan was driving the red Ferrari F12, with his employees following in what appear to be 10 Maserati Ghibli sedans. The Maseratis were gifts to his employees, which makes the loss of six of them along the way only slightly easier to stomach. Even the cars that made it to the finish line in Lhasa, Tibet, arrived with some serious damage. The unsurprising fallout included several wheels and tires on the Ferrari, including one wheel that took the studs it was attached to with it. As you can see above, the "highway" route was not exactly suited to these particular cars. There is some precedent for a car from Maranello driving to Lhasa, however. In 2005, Ferrari sent two 612 Scagliettis on a tour of China called "Ferrari 15,000 Red Miles" with various journalists at the wheel. That journey started and ended in Shanghai and took the cars all over the vast country, including two crossings of the Gobi Desert, along the Great Wall, and on some of Marco Polo's route. Of course, it also involved a lot of planning, a huge support team, and at least a modicum of common sense. All of this was supposedly Haishan's way of showing the world that business is good for him and that customers should trust their money with him. We might conclude otherwise based on the results. If you absolutely have to run this road in something Italian and expensive, may we suggest a Maserati Levante next time? Related Video: Image Credit: news.163.com Auto News Ferrari Maserati Coupe Luxury Performance Sedan ferrari f12 berlinetta maserati ghibli

Maserati ramping up production of Ghibli, Quattroporte

While Porsche may be relatively new to the four-door game, Maserati has been building the Quattroporte with few interruptions since 1963. But like its rival from Stuttgart, the Trident marque is rapidly shifting from a sports car company primarily to a manufacturer of high-end family transportation. Not only does it have the new Quattroporte on the market, but now it's got the Ghibli sedan as well and the Levante crossover on its way.
It's a gambit that's reaping huge benefits not only for Maserati itself but also for its newly merged parent company Fiat Chrysler Automobiles, which is finding the mass market less lucrative than it once was and is positioning both Maserati and Alfa Romeo against other luxury marques like BMW, Audi and Porsche. As a result, Maserati is considerably expanding its production.
Last month, Maserati sold over 3,000 cars, putting it on track to double its sales from 2013. But it's not about to stop there. With growing demand for its authentically Italian luxury sedans, Maserati is shifting more workers to its assembly plant in the Turinese suburn of Grugliasco (where the QP and Ghibli are made) and shortening vacation time to ramp production up from 750 cars per week to 900.

Alfa Romeo Giulia to get Ferrari-related engine

Alfa Romeo has a long, proud history of using V6 engines in its coupes, sedans, and sports cars over the years, but as the new Giulia sedan approaches, the Italian marque is allegedly turning to Ferrari for its next six-cylinder. This is obviously not the first time a Ferrari-sourced or derived engine has been found under an Alfa's long hood. While 8C Competizione famously used a version of Ferrari's F136 V8 during its short run, the Giulia's new V6 will be offered on a much larger scale, slotting in above an entry level, four-cylinder turbo (likely the next-gen version of the 4C sports car's 1.75-liter engine). According to Autocar, the new V6 will be "specially developed for Alfa Romeo," and will be built at the Termoli engine factory alongside the new turbo four-cylinder. As for the rest of the Giulia, Autocar has been able to shine a light on a number of other details about the new midsizer. It will, thankfully, be rear-wheel drive, and designed to counter the "mostly cold and clinical" and soulless cars of the German competition, Maserati chief Harald Wester told AC. Some of the new sedan's structural elements will even be shared with Maserati's entry level model, the Ghibli. Most notable of all, though, is what the Giulia means for American consumers. After the limited-run 8C and the niche 4C, the new sedan will lead Alfa Romeo's long-awaited, large-scale return, where it will combat the popular BMW 3 Series, Mercedes-Benz C-Class, Audi A4, not to mention rivals like the Cadillac ATS and Lexus IS. Look for more on the Giulia next week when it's officially revealed in Milan.